Pakhi Gauba
CX & Product Strategy@ TVS| IIIT-B | Ex-Acko, TCS | Accessibility & UX
Bengaluru
6+ years of work experience
Nov 202511 mosPresent
On-site
- Owning end-to-end D2C product management for e-cycles, driving digital readiness, customer journeys & platform scale
- Leading premium brand digital programs (Apache Series & Ronin), optimizing lead nurture, conversion funnels & lifecycle engagement
- Spearheading Build-to-Order (BTO) program with automation-first frameworks, improving operational efficiency & customer experience
- Driving cross-functional program governance across tech, sales, marketing & operations to deliver scalable digital ecosystems
Apr 20233 yrs 6 mosPresent
Bengaluru, Karnataka, India
Oct 20232 yrs 2 mosNov 2025
On-site
May 20235 mosSep 2023
Hybrid
Sep 202210 mosJun 2023
Bengaluru, Karnataka, India
• Improved the conversion of health insurance policy by
revamping the home-page and health-buy journey
• Conducted usability testing sessions, fixed copy changes and
increased conversions for enrolment and re-proposal
• Worked on the introduction of Advance cash [Health] and Instant
claim Settlement [Auto]
• Conducted initial research for Travel Pass and Life Insurance, and
created a blueprint for the allocation and delivery of action items
with stakeholders
• Enhanced the exploratory features of the home page to boost engagement
Jun 20222 mosJul 2022
Mumbai, Maharashtra, India
• Explored nudges to encourage better written responses for
qualitative surveys , introduced gamification and lifted the interest of users
• Work involved studying secondary data, collecting primary data,
ideating, and designing wireframes and prototypes using Figma
Jun 20203 yrs 10 mosMar 2024
India
Pakhi’s AI Stack
Education
M.Sc, Digital Society
International Institute of Information Technology Bangalore
20212 yrs2023
PGDM
IMT CDL Ghaziabad
20233 yrs2026
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