Pakhi Bindal
I help brands figure out why their marketing isn’t working (and fix it) | GTM & Content Strategy
Bengaluru
1+ year of work experience
May 20265 mosSep 2026
A creative and digital marketing agency working with consumer brands across India and the UK. • Own content strategy for 3 consumer brands across India and the UK, running audience research, content pillar definition and monthly editorial calendars for each. Portfolio grew 25-35% in followers and 30%+ in engagement across managed accounts. • Rebuilt Mai Mai's content architecture and brand voice, growing the account from 2.6K to 6.7K+ followers in 3 months, with engagement rate up 40%+. • Launched Friyo's social presence from zero: defined positioning, content pillars, tone guidelines, format mix and posting cadence. Built the brand's content foundation and consistent social presence from scratch. • Led content strategy for Peckers (UK), translating business goals into a content roadmap; client reported growth in brand awareness, sales and followers. Delivered a strategy-led content system across the brand's social channels.
Aug 20254 mosNov 2025
India
After gaining confidence as a senior, I went on to a new role as a social media manager, and well, I was handling a whole vertical, a page @whatthemarketing. Was very scared but switched to my bad bitch face and well after 100s of round of meeting, the page was finally on track and well i was doing end to end, i mean literally, deisgning, content, research and well it all paid off and now that's an achievement guyzz, and it was going great but well like all great company lays off good employee same happened with me. What happened after this?
Jan 20257 mosJul 2025
It's January of 2025, in the extreme winter of Delhi, I was happily travelling to job I chose and well, it started off great, so many industries to work on, client meetings, me in my bad bitch senior executive era and well, I did live it, founder branding, pr events, client meeting, ghost writing, running the vertical and so on. Well, the ending was not so sweet like the start but goodbye are always hard so it was my time to move forward..
Jan 20257 mosJul 2025
A marketing and communications company serving brands across multiple industries and digital channels. • Ran content strategy for 6 client accounts across healthcare, BFSI, AI/tech and real estate, building a distinct audience map, content pillar set and editorial calendar for each. • Delivered 35 - 50% follower growth and 46%+ engagement growth across the managed portfolio. • Served as strategy lead in client reviews, converting business goals into content roadmaps and reporting performance monthly. Improved account-level strategy through regular performance-led recommendations.
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Nov 20242 mosDec 2024
Dwarka, Delhi, India
Ok, so as my life was on track, siyappa hogaya! had to leave the job cause you i needed financial growth, also, so I started helping here. It was really boring at first, and it took me a month to just understand what this is! Every day I used to ask why god? why! But I mean, I only wanted financial growth, so I stayed in the game and did a pretty good job on their LinkedIn and client relations, so I was like really happy, for 2 reasons, 1, experienced a new industry 2nd was leaving.
Pakhi’s AI Stack
Education
CDMMC, Digital Marketing
Delhi School of Internet Marketing
20242024
Bjmc, Public Relations, Advertising, and Applied Communication
Apeejay Stya Education (Svran Foundation)
20203 yrs2023
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