Headline

Growth and Marketing | Digital Marketer | Unstop | Blinkit | Dancer

About

📍Paahal is currently working full time at Impacteers as a Marketing & Growth Manager 📍Paahal has worked with Unstop (Formerly Dare2Compete) previously 📍Paahal interned with Blinkit in Category and Supply Chain Management 📍Paahal is a Delhi University graduate 📍Paahal has interests in cricket, music and traveling. Feel free to connect if you like what I do :)

Location

Delhi

AI stack

claude code

claude

codex

gemini

meta

Runway

Work experience

Marketing & Growth Manager at Impacteers, Apr 2025 - Present · 1 yr 6 mos, Chennai, Tamil Nadu, India, -Built and scaled the affiliate marketing channel from ground zero, significantly increasing web signups and early retention through close collaboration with Product and Engineering teams. -Spearheaded full-funnel CRM strategy & execution across Email, WhatsApp, SMS & RCS, while building automated engagement loops and high-performing reactivation workflows. -Drove revenue growth by generating qualified leads for Sales, Courses & Staffing teams, through data-driven campaign execution and funnel optimization. -Led multi-channel growth campaigns across Meta Ads, Push Notifications, WhatsApp Communities & Influencer Marketing, consistently improving acquisition velocity and user activation rates. -Managed cross-functional teams(associates, designers, video editors & SEO interns), establishing clear OKRs, improving delivery speed, and building scalable growth processes. -Owned content and communication strategy, producing high-impact blogs, emailers and social scripts that strengthened brand positioning and significantly improved campaign performance. -Partnered closely with Product, Tech and Content leadership to optimize onboarding and in-app journeys, leveraging cohort analysis and behavioral insights to drive retention and LTV.

Growth & Marketing Associate at Unstop, Apr 2024 - Apr 2025 · 1 yr 1 mo, South Delhi, Delhi, India, -Formulated and executed dynamic strategies, driving 5.6 Mn+ new signups from the affiliate network, achieving exceptional growth of 5.8 times. -Onboarded and managed 320+ affiliates and partners within the span of 20 months, achieving a 42% conversion rate. -Managed 20+ interns, driving 200% growth in lead generation and significantly enhancing brand reach. -Delivered 140% YoY growth in college events through 30k+ event listings & 700+ partnerships with institutes like SIBM Pune, BITS Goa, IIT Indore, boosting user acquisition and brand visibility. -Handled promotions of 20+ major campaigns for brands like EY, Reliance, Tata Group, Amazon, Novartis, driving over 2 Mn+ registrations and 50 Mn+ impressions. -Achieved a 300% increase in recruiter sign-ups and job/internship listings within 6 months, accelerating marketplace growth. -Executed B2B marketing campaigns (emails & lead generation) and competitor benchmarking, generating 800+ high-quality corporate leads. -Oversaw growth channels, including Push Notifications, Emailers, Discord and WhatsApp, executing campaigns to drive growth effectively. -Led Influencer Marketing campaigns, increasing ROI by 33%, while optimizing costs by 15%

Marketing Associate at Unstop, Jul 2023 - Apr 2024 · 10 mos, South Delhi, Delhi, India, -Drove new users to the platform with strategies achieving exceptional growth. -Onboarded and managed affiliates & partners -Achieved high conversion rates through persuasive pitching and negotiation. -Contributed to event listings -Managed corporate competitions, driving substantial registrations via various marketing channels. -Boosted B2B clients and recruiter conversion rates through effective email marketing.

Category Management Intern at Blinkit, Mar 2023 - May 2023 · 3 mos, -Successfully increased the availability of stock at warehouse of bucket B items to 9%. -Managed the supply chain for 650 key SKU's, ensuring timely delivery and inventory optimization -Improved fill rates of items for 13+ cities by proactively communicating and negotiating with vendors and suppliers to ensure timely delivery and optimal inventory levels. -Facilitated an increase in revenue by implementing effective supply chain strategies -Successfully increased availability at 10+ facilities (backend warehouse), leading to increased sales and customer satisfaction

Vice President at The Corporates, Nov 2022 - May 2023 · 7 mos

Campus Ambassador at E-Cell, IIT Bombay, Jul 2022 - Mar 2023 · 9 mos, - Organised events and workshops for student community -Analysed trends and adapted content strategies -Applied innovation in campaigns and participated in skill-enhancement programs

Head Of Public Relations at The Corporates, Jan 2022 - Nov 2022 · 11 mos, -collaborated with 45+ colleges around the country -invited a number of speakers for various sessions including Arun Sharma and Shubhangi Narula

Sponsorship Coordinator at The Corporates, Mar 2021 - Apr 2023 · 2 yrs 2 mos, -called around 150+ sponsors and transfered 5+ into potentials -went for offline pitching and searched for additional funding sources

Education

Bachelor of Laws- LLB, ISBM University

Bachelor of Commerce - BCom, Business/Commerce, General, Delhi University