Headline

Senior Design Lead | Digital Design & UI/UX | Design Systems | CRM & Email Experiences | Figma | HTML/CSS | AI & Design Automation

About

I’m a Senior Lead Web Designer with 15+ years of experience across digital design, web experiences, UI/UX, CRM communications, email marketing, campaign design, and creative production. I currently lead digital design initiatives across website, CRM/email, WhatsApp, app notifications, app banners, landing pages, and other customer-facing digital experiences. I manage and coordinate a team of 6–10 designers and support high-volume multi-market campaigns across UAE and KSA. Key areas of my experience include: • Design leadership and team management • Digital design strategy and design systems • Web, UI/UX and responsive design • CRM, lifecycle and email campaign design • HTML5, CSS3, JavaScript and JSON • Figma and design-to-HTML workflows • A/B testing and UX optimisation • Landing pages, app banners and digital campaigns • Multi-market and multilingual campaign execution • Creative workflow and process optimisation • AI-assisted design and automation workflows I manage approximately 120 CRM/email campaigns per month across UAE and KSA, covering English and Arabic communications, while also supporting WhatsApp, app notifications, app banners and landing-page projects. With 12 years of hands-on experience in HTML/CSS email development, including JavaScript and JSON workflows, I enjoy bridging the gap between creative design and technology to create scalable, responsive and production-ready digital experiences. My experience in A/B testing and UX optimisation has contributed to an approximately 11% improvement in conversion rate. I’m particularly interested in opportunities where I can combine design leadership, digital experience, technology, automation and AI-assisted creative workflows to build scalable design solutions and high-performing customer experiences. Open to opportunities in: Design Management | Digital Design Lead | Senior Design Lead | Lead Designer | Creative/Digital Creative Lead | Design Operations | Design Technology & Automation

Location

Bengaluru

AI stack

antigravity

claude code

codex

gemini

ChatGPT

Figma Make

Work experience

Senior Lead Web Designer at FirstCry.com (BrainBees Solutions Ltd.), Nov 2022 - Present · 4 yrs, Pune District, Maharashtra, India, • Lead digital design initiatives across website, CRM/email marketing, WhatsApp, app notifications, app banners, landing pages and other customer-facing digital experiences. • Manage and coordinate a team of 6–10 designers, establishing design quality standards, prioritising workloads and improving cross-functional collaboration. • Manage approximately 120 CRM/email campaigns per month across UAE and KSA, covering English and Arabic communications. • Develop scalable design systems and maintain consistent brand experiences across digital and CRM touchpoints. • Drive conversion-focused design for landing pages and lifecycle marketing campaigns in collaboration with marketing, product and business stakeholders. • Apply A/B testing and UX optimisation practices, contributing to an approximately 11% improvement in conversion rate. • Bring 12 years of HTML/CSS email development experience, including JavaScript and JSON workflows. • Translate Figma designs into responsive, production-ready digital experiences and collaborate with developers to ensure accurate implementation. • Lead campaign design and production from initial concept and requirements through implementation, testing and final delivery. • Support multilingual and multi-market digital communications across UAE and KSA. • Create wireframes, user flows, prototypes, email templates, landing pages, app banners and digital marketing assets. • Manage project specifications, workload prioritisation and delivery requirements across multiple concurrent campaigns. • Collaborate with internal stakeholders and external agencies to maintain campaign quality and delivery timelines. • Identify opportunities to improve creative workflows, production efficiency, design consistency and automation. • Explore and support AI-assisted design and design-to-HTML automation workflows to improve creative production processes.

Senior Web Designer at Myntra.com, Aug 2014 - Oct 2022 · 8 yrs 3 mos, Greater Bengaluru Area, • Designed and delivered web experiences, landing pages, promotional campaigns, banner campaigns and email communications. • Developed production-ready digital assets using HTML and CSS for marketing and promotional requirements. • Collaborated with marketing and business teams to develop targeted digital campaigns and customer communications. • Created responsive digital experiences across mobile, web and interactive platforms. • Managed design execution from concept development and visual design through implementation hand-off. • Presented design concepts and mockups to stakeholders and incorporated feedback into final deliverables. • Created digital and print marketing collateral while maintaining brand consistency. • Supported high-volume campaign requirements while meeting quality and delivery timelines.

Senior Graphic Designer at Arcadia Technology, LLC, Jan 2013 - Jul 2014 · 1 yr 7 mos, Led corporate branding initiatives including logo and letterhead design; designed websites, banner ads, and email communications. Delivered production-ready HTML/CSS graphics and print collateral, facilitating client presentations for feedback.

Senior Executive-Graphic Designer at Kestone Integrated Marketing Services Pvt. Ltd, Mar 2012 - Jan 2013 · 11 mos, Bangalore, Designed website layouts, templates, and branded visuals; produced video and print content for advertising and social campaigns. Executed advertisement designs and tradeshow signage from concept to completion.

Creative Consultant at Butterfly Ideas Pvt. Ltd., Mar 2011 - Feb 2012 · 1 yr, Bangalore, Butterfly understands the power of social branding, by which a symbiotic relationship is built between the benefactor and beneficiary. There are 3 stages of this symbiotic relationship 1. For the company as a business benefit - increase awareness, increase sales 2. For the employees of the company - spreading awareness to their employees and the communities they belong to 3. For the company to be a good corporate citizen - altruistic way of giving back to society As a part of this social branding initiative, Butterfly has developed self-learning modules to educate children and the youth on various aspects of sustainability at 3 levels - urban, semi-urban and rural. For businesses, it is a present investment for the future market and also for its economic, social and environmental sustainability.

Education

B.E, Computer Science, Anna University Chennai

AAASP, Animation, Arena animation acedamy

Public links

behance.net: https://www.behance.net/suman_profile