---
title: "Onkar Nath - Growth Marketer in Bengaluru | Tal"
description: "Meet Onkar Nath, Mining Growth at CoinDCX | Ex Porter | Ex Merkle Sokrati - Dentsu | Ex KPMG | DCE- DTU based in Bengaluru. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/onkar-nath-1/share-image"
---

# Onkar Nath on Tal

## Headline

Mining Growth at CoinDCX \| Ex Porter \| Ex Merkle Sokrati \- Dentsu \| Ex KPMG \| DCE\- DTU

## About

I run marketing where LTV decide survival, not vanity CAC \~6 years · ₹7Cr\+/month managed · Fintech \+ Logistics Currently mining growth at India’s largest crypto exchange\. Previously built the performance stack from scratch at Porter and Pocketly\. Hard\-earned takes: → Last\-click is a lie\. Run holdouts, SARIMA forecasts, MMM or you're flying blind\. → Bid on LTV/ROi, not the gaurdrail CAC\. Cheap installs with bad retention bankrupt companies\. → Creative compounds\. Channels saturate\. Know the curve\. → >25% of attributed" acquisitions are often organic stealing\. Proved it\. → The funnel beats the algorithm\. Fix CRO before tweaking bids\. Selected work: → Pocketly: ₹6L → ₹70L\+/month, 30% CAC efficiency gains\. → Porter: Designed multi\-city incrementality experiments \(SARIMA \+ blackout/restart\) that fundamentally changed org\-wide UAC strategy\. Built PnM Broker Network campaign— entirely new channel, 0 → 5K leads/month at sub\-₹1,500 CAC\. Trucks \+70% acq / –40% CAC\. 2W \+200% YoY\. → DV360, ASA, OEM, Affiliate — launched and scaled\. Orchestrate 20\+ agency partners on CAC\-linked commercials\. 0→1 · 1→10 · 10→100 — comfortable across the full scale spectrum\. Stack: Meta · Google \(full suite\) · ASA · DV360 · Snapchat · OEM · Affiliates · Singular · CAPI · SKAN 4\.0 · BigQuery · SQL Frameworks: Geo\-incrementality · CG/TG holdouts · MMM · SARIMA forecasting · Cohort LTV · ROI Tree · Value\-based bidding Scaling paid beyond threshold and care about payback over vanity? Let's talk\. 📩 onkarnathray0909@gmail\.com

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

notion

ChatGPT

OpenAI Agents SDK

## Work experience

Growth Marketer at CoinDCX, Sep 2026 \- Present · 2 mos, Bengaluru, Karnataka, India

Growth Lead at Pocketly, Jan 2026 \- Aug 2026 · 8 mos, Bengaluru

Manager \- Growth and Marketing at Porter, Oct 2023 \- Jan 2026 · 2 yrs 4 mos, On\-site

Assistant Manager \- Marketing and Acquisition at Porter, Aug 2022 \- Sep 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Account Manager at Merkle Sokrati, Jul 2021 \- Jul 2022 · 1 yr 1 mo

Analyst at KPMG Global Services \(KGS\), Jul 2018 \- Feb 2020 · 1 yr 8 mos

## Education

Bachelor of Technology \- BTech, Electronics and communication, Delhi College of Engineering

Science, Bosco Public School, Delhi

[View the original profile](https://tal.club/meet/onkar-nath-1)

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