Headline

Mining Growth at CoinDCX | Ex Porter | Ex Merkle Sokrati - Dentsu | Ex KPMG | DCE- DTU

About

I run marketing where LTV decide survival, not vanity CAC ~6 years · ₹7Cr+/month managed · Fintech + Logistics Currently mining growth at India’s largest crypto exchange. Previously built the performance stack from scratch at Porter and Pocketly. Hard-earned takes: → Last-click is a lie. Run holdouts, SARIMA forecasts, MMM or you're flying blind. → Bid on LTV/ROi, not the gaurdrail CAC. Cheap installs with bad retention bankrupt companies. → Creative compounds. Channels saturate. Know the curve. → >25% of attributed" acquisitions are often organic stealing. Proved it. → The funnel beats the algorithm. Fix CRO before tweaking bids. Selected work: → Pocketly: ₹6L → ₹70L+/month, 30% CAC efficiency gains. → Porter: Designed multi-city incrementality experiments (SARIMA + blackout/restart) that fundamentally changed org-wide UAC strategy. Built PnM Broker Network campaign— entirely new channel, 0 → 5K leads/month at sub-₹1,500 CAC. Trucks +70% acq / –40% CAC. 2W +200% YoY. → DV360, ASA, OEM, Affiliate — launched and scaled. Orchestrate 20+ agency partners on CAC-linked commercials. 0→1 · 1→10 · 10→100 — comfortable across the full scale spectrum. Stack: Meta · Google (full suite) · ASA · DV360 · Snapchat · OEM · Affiliates · Singular · CAPI · SKAN 4.0 · BigQuery · SQL Frameworks: Geo-incrementality · CG/TG holdouts · MMM · SARIMA forecasting · Cohort LTV · ROI Tree · Value-based bidding Scaling paid beyond threshold and care about payback over vanity? Let's talk. 📩 onkarnathray0909@gmail.com

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

notion

ChatGPT

OpenAI Agents SDK

Work experience

Growth Marketer at CoinDCX, Sep 2026 - Present · 2 mos, Bengaluru, Karnataka, India

Growth Lead at Pocketly, Jan 2026 - Aug 2026 · 8 mos, Bengaluru

Manager - Growth and Marketing at Porter, Oct 2023 - Jan 2026 · 2 yrs 4 mos, On-site

Assistant Manager - Marketing and Acquisition at Porter, Aug 2022 - Sep 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Account Manager at Merkle Sokrati, Jul 2021 - Jul 2022 · 1 yr 1 mo

Analyst at KPMG Global Services (KGS), Jul 2018 - Feb 2020 · 1 yr 8 mos

Education

Bachelor of Technology - BTech, Electronics and communication, Delhi College of Engineering

Science, Bosco Public School, Delhi