Headline

Growth Guy | Urban Company | Ex Zomato | D2C | B2B Sales | Startups

About

I like working across marketing, sales, operations, and public speaking — usually in roles where I can own things end to end. • Experience spanning category operations, growth, partnerships, and sales across Urban Company, Zomato, and early-stage startups • At Urban Company, worked on scaling marketplace supply through onboarding, training, SOP creation, and peak readiness • Onboarded 200+ new partners and upgraded 300+ existing partners, contributing to ~15% annual revenue growth • Earlier at Zomato, onboarded 46 restaurant partners and 12 gourmet hotels, supporting supply-side expansion • Built and scaled automation-led processes that reduced onboarding effort and improved turnaround time • Hands-on experience in B2B sales and outbound growth, achieving 28% reply rates through LinkedIn and email outreach • Actively write and ghostwrite on LinkedIn, driving consistent impressions and engagement through storytelling and insight-led content • Built a freelance client base through networking and referrals, working across ghostwriting, outreach, and growth support • Use Topmate to help people with resume reviews, career clarity, outreach strategies, and early-stage growth problems • Comfortable leading large-group trainings and public-facing communication; trained 450+ partners and passionate about public speaking • Prefer fast-moving environments where execution, ownership, and learning speed matter more than titles Let's connect!

Location

Bengaluru

AI stack

claude code

claude

dalle

elevenlabs

gemini

ChatGPT Images

Work experience

Category Manager 2 at Urban Company, Jul 2026 - Present · 4 mos, Bengaluru, Karnataka, India, 54 outbound vs 42 target across a 6-week ATL pilot to build supply for a new Salon growth initiative. Yulu mobility pilot for high-friction cases, improving partner accessibility and execution. Cross-functional ownership across Growth, Product, Business and City teams to scale the Salon pilot. Built BTL & migration funnels from scratch to support incremental supply for rising demand.

Category Manager 1 at Urban Company, Jul 2025 - Jul 2026 · 1 yr 1 mo, Pune District, Maharashtra, India, 6pp reduction in PAF reversals through central audits and SOP redesign. 2pp reduction in Instant FBCE across pilot hubs through targeted interventions. Awarded UC Champ for high action bias and ownership towards OKR delivery 96 walk-ins vs 85 target, driving acquisition performance across Pune. Increased SOM adoption from 89% → 97% (Prime) and 90% → 98% (Luxe). Scaled Proof-of-Work to 56% Prime and 36% Luxe with 100% module adherence and >95% WoW buy rate. Scaled auto-acceptance from 90% → 98%, reducing recurring BAU costs. 1.5–1.8% SD savings achieved through detagging despite >2% stock-outs.

Intern at Urban Company, Apr 2025 - Jun 2025 · 3 mos, Pune District, Maharashtra, India, 200+ partner operations/cohorts supported across onboarding, batch execution and marketplace operations. 85%+ conversion tracking across key onboarding stages to identify operational drop-offs. Partner activity, RL and escalation tracking managed across ongoing batches. SOPs implemented across partner operations, improving process adherence and batch execution. Hub-level operations managed across partner activity, churn blocks and operational escalations.

Growth at Pepsales, Sep 2024 - Nov 2024 · 3 mos, Bengaluru, Karnataka, India, ▪ Generated 2,000+ leads through Crunchbase-led targeted prospecting. ▪ Achieved a 28% reply rate through personalised messaging & structured follow-ups. ▪ Generated 200K+ LinkedIn impressions, strengthening organic brand visibility.

Summer Intern at Zomato, May 2024 - Jun 2024 · 2 mos, Bengaluru, Karnataka, India, ▪ Onboarded 46 restaurants + 12 gourmet hotels, expanding food-supply selection. ▪ Directed 2 brand videos, trained 5 new joiners & collected 20+ customer reviews. ▪ Received a Pan-India High Performance Award as a top-percentile performer.

Partnerships & Events Operations at IST Hard Seltzer, Jul 2023 - Sep 2023 · 3 mos, Bengaluru, Karnataka, India, ▪ Led brand partnerships & on-ground operations across 5 large-scale events. ▪ Created 40+ partnership opportunities through brand outreach & relationship building. ▪ Managed vendors, logistics & supply coordination across event execution.

Business Development Manager at MarkitUp, Jun 2023 - Sep 2023 · 4 mos, • I was responsible for generating leads based out of US for MakitUp, reaching out to them and pitching them our services

Education

Bachelor of Business Administration - BBA, Business Administration and Management, General, Christ University, Bangalore

Business/Commerce, General, Delhi Public School - India

Public links

linkedin.com: https://www.linkedin.com/in/om-agrawal-growth-guy