Headline

Digital Marketing Specialist | Performance Marketing | Google Ads | Meta Ads | SEO | Social Media Strategy | CRO | Data-Driven Marketing | Revenue Growth | Brand Building

About

I'm a Digital Marketing Specialist with 6+ years of experience across performance marketing, paid media, SEO, social media strategy, brand building, and data-driven campaign management. I focus on connecting marketing strategy with measurable business outcomes by combining audience insights, creative execution, and performance analytics. Throughout my career, I've worked across education, media and entertainment, technology, and other industries, supporting digital growth initiatives, lead generation, brand visibility, and audience engagement. My core areas of expertise include: • Performance Marketing: Google Ads, Meta Ads, paid media strategy, campaign optimization, and budget management. • SEO & Organic Growth: Search engine optimization, keyword research, content optimization, backlink strategy, and organic visibility. • Social Media & Content Strategy: Platform management, content calendars, brand positioning, audience engagement, and campaign execution. • Analytics & Reporting: GA4, Google Tag Manager, Looker Studio, campaign performance analysis, and data-driven decision-making. • Conversion Rate Optimization: User journey mapping, landing page optimization, UX analysis, and tools such as VWO and Hotjar. • YouTube & Video Marketing: Channel management, video optimization, audience growth, and content performance analysis. I've worked with platforms and tools including Google Ads, Meta Ads Manager, GA4, Google Tag Manager, SEMrush, Ahrefs, Looker Studio, VWO, Hotjar, WordPress, and Shopify. My experience includes managing substantial campaign budgets and supporting digital initiatives focused on lead generation, admissions, audience acquisition, and brand growth. I bring a performance-oriented mindset to campaign planning, execution, measurement, and optimization, with an emphasis on understanding what drives meaningful results rather than simply reporting impressions and clicks. I'm particularly interested in the intersection of performance marketing, marketing analytics, audience intelligence, and conversion optimization. I continue to explore how emerging technologies and AI-driven marketing solutions can improve campaign efficiency, strengthen customer journeys, and create sustainable business growth. My approach: Think strategically. Execute intelligently. Measure what matters. Optimize continuously.

Location

Greater Bengaluru Area

AI stack

claude

elevenlabs

gemini

grok

meta

openai

Work experience

Digital marketing Analyst at Acharya Institutes, Mar 2026 - Present · 7 mo, Bangalore

Founder at Brandpedika, Aug 2023 - Present · 3 yrs 3 mos, Bengaluru, Digitally enhancing Businesses - Drove Revolution in Education,Animation, Agency,Ecommerce Construction/Interior Designing , Marine Education Industry

Digital Marketing Strategist at Independent Consultant / Freelance, Jul 2025 - Mar 2026 · 9 mos, Implemented automated lead-generation workflows and advanced SEO strategies for diverse digital brands.

Channel Sales Manager at Xentrix Studios, Mar 2025 - Jul 2025 · 5 mos, Strategized and made plans for their social media handles for a year (includes content calendar, managing reports, presentations to the management and allocated budgets for promotions)

Youtube channel manager at Xentrix Studios, Mar 2025 - Jul 2025 · 5 mos, On-site

Digital Analyst at Acharya, May 2024 - Feb 2025 · 10 mos, Managed high-value paid campaigns, executing social media advertising with a monthly budget of INR 6 Lakhs (annual budget over INR 2 crore which turned out to be a 2x jump in ROI - Return on Investment). Conducted detailed performance analysis and reporting for all YouTube and social media campaigns, providing data-driven recommendations. Oversaw social media accounts (implementing content calendars, reporting and maintaining engaging contents, promoting social media content), ensuring alignment between content strategy and institutional goals. Oversaw a team of 10 members including creative team for Digital marketing activities (SEO, Creative, Web development team). Conducted AB creative testing, landing page quality, ad copies and data analysis, social media trends to stay ahead of competition and gain a cutting edge.

Digital Marketing Specialist at Acharya, May 2024 - Feb 2025 · 10 mos, Bengaluru, Karnataka, India, A go to person for all Digital Activities Managed an overall marketing budget of 2 cr+ INR coordinated and have overseen almost all Digital marketing activities of 10 institutions+ initiatives

Content Creator at YouTube, Sep 2020 - Apr 2024 · 3 yrs 8 mos, India, For more info please checkout : https://www.youtube.com/channel/UCT39snduPGY3WooXKrdozWQ

Education

Master of Business Administration - MBA, Marketing/Marketing Management, Amrita Vishwa Vidyapeetham, Coimbatore

Graphic Designing, VFX, Toonz animation academy