---
title: "Noorudheen A - Senior Product Designer in Bengaluru | Tal"
description: "Meet Noorudheen A, Senior Product Designer @ Porter | Partner Experience • Design Systems • UX Research based in Bengaluru. AI stack includes claude code, claude, and elevenlabs."
image: "https://tal.club/meet/noorudheen-a/share-image"
---

# Noorudheen A on Tal

## Headline

Senior Product Designer @ Porter \| Partner Experience • Design Systems • UX Research

## About

I’m a Senior Product Designer at Porter, one of India’s leading logistics platforms, where I design intuitive and impactful digital experiences that solve real\-world problems at scale\. With over 5 years of experience in product design and a Master’s degree in Computer Applications from Anna University, Chennai, I bring a strong blend of design thinking and technical expertise to every project\. My journey has been driven by a deep passion for user\-centric design\. I focus on building seamless, functional, and delightful products that create real value for users\. Whether it’s simplifying complex workflows or enhancing accessibility, I strive to design experiences that are thoughtful, inclusive, and human\-first\. \. Skills:\- Research, User testing, IA, Wireframe, Prototyping, Design system, Scalable Design, UI/UX Design, Design UAT, UI Development, Responsive Design, Hybrid UI\. Tools and Technology \- Figma, Sketch, Adobe XD, Photoshop, Illustrator, Invision, Zeplin, Other Skills \- HTML, CSS, jQuery

## Location

Bengaluru

## AI stack

claude code

claude

elevenlabs

gemini

lovable

ChatGPT

## Work experience

Senior Product Designer at Porter, Jun 2024 \- Present · 2 yrs 5 mos, Bengaluru, At Porter, I design and improve partner\-facing digital experiences through research, experimentation, and scalable design systems\. • Led the redesign of the Owner App, improving usability and engagement and contributing to 85% 3\-month retention among power users\. • Designed a new Partner Onboarding experience, reducing friction and improving task completion by 50% in usability testing\. • Conducted on\-ground research and usability studies with driver partners and city teams to uncover real\-world problems and influence product decisions\. • Use AI tools such as Claude and other AI\-assisted building tools to rapidly prototype, explore interactions, validate ideas, and communicate product concepts\. • Familiar with GitHub, Vercel, and modern design\-to\-development workflows, enabling closer collaboration with engineering and faster experimentation\. • Contributing to Porter’s partner design language and leading design\-system tokenization to create more consistent and scalable experiences\. • Exploring AI\-powered design workflows to improve discovery, productivity, and decision\-making\. 🏆 Won the “Productivity” award at a company\-wide hackathon for building an AI\-powered workflow solution\.

Product Designer II at bigbasket\.com, Dec 2023 \- Jun 2024 · 7 mos, Bengaluru

Product Designer at bigbasket\.com, May 2020 \- Dec 2023 · 3 yrs 8 mos, Revamped the bigbasket web experiences\. Designed a new comprehensive design system & UI kit for the website\. Developed the Quick commerce experience\(bigbasket now\) for Progressive Web App\. Strategizing the growth KI \(Key Initiatives\) to enhance customer experiences and meet business objectives\. Completely revamped the entire bigbasket wallet & Payment experience\.

UI/UX Designer at LuLu International Exchange, Mar 2018 \- Apr 2020 · 2 yrs 2 mos, Cochin Area, India, Created experiences for the Lulu Money Mobile app\. Implemented wallet experiences\. Created AI\-Automated Customer onboarding process\. Worked On the various SaaS products

Web Designer at Shrishti Info Solutions, Nov 2016 \- Feb 2018 · 1 yr 4 mos, Cochin Area, India, Web and mobile app design and development, PSD to html conversion\. Wireframing and prototyping\. graphic designing

## Education

Master of Computer Applications \- MCA, Information Technology, Hindusthan College of Engineering and Technology

[View the original profile](https://tal.club/meet/noorudheen-a)

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