Headline

Performance Marketing Manager | Meta Ads, SEO & Custom Analytics Tooling for Multi-Brand Growth

About

I’m a marketing and communication specialist from Bengaluru, Karnataka, with a journey that began early starting my career at 16 as a Customer Support Executive at Airtel. I then honed my business development skills as a BDR at Byjus, where I deepened my communication expertise and passion for client engagement. Leveraging my evolving interest in social media and the communication skills polished throughout my sales career, I transitioned into marketing as a content creator. I began this phase at WiseOwl Edu, an affiliate marketing agency focused on the education sector, where I worked with clients including prominent personal brands like Kumail Kirmani and the cloud kitchen brand Begum’s Authentic Hyd Kitchen. One of my proudest achievements was growing “Brands of Bangalore,” a personal passion project, from the ground up to 2,000 engaged followers and achieving over 19 million views. This experience solidified my ability to craft compelling brand narratives that resonate with audiences. More recently, I pivoted to the B2B SaaS space, playing a significant role in the relaunch of a platform. My contributions included aligning social media strategies, off-page SEO, product marketing, and brand strategy. I worked closely through multiple product versions and new feature launches, ensuring cohesive messaging and impactful go-to-market success. I am currently seeking new opportunities as a marketing and communication specialist, ideally in fast-paced environments where creativity and strategic thinking drive measurable growth and brand visibility.

Location

Bengaluru

AI stack

aistudio

antigravity

claude code

claude

codex

cursor

Work experience

Performance marketing manager at F5 Events and Services, Apr 2026 - Present · 7 mos, Bengaluru

Performance Marketing Specialist at F5 Events and Services, Sep 2025 - Present · 1 yr 2 mos, Bangalore Urban, Paid Media & Performance Marketing Own end-to-end Meta (Facebook and Instagram) paid media across [6] brands, covering strategy, audience research, creative direction, copy, and optimization, managing ₹60,000 in monthly ad spend. Reduced blended cost per lead by 520% over 197 months through structured creative testing and audience segmentation. Built a 172-asset static creative library for F5 Celebrations and CozyCraft, segmented across NRI, HNI, and domestic wedding audiences and organized by psychological angle for systematic A/B testing. Produced a 100-ad creative bank for Jayamahal Palace Hotel across multiple psychological angles for Meta prospecting and retargeting. Wrote 30 Meta feed ad variations for F5 Celebrations across three messaging angles to run controlled creative tests. Structured full-funnel campaign frameworks (TOFU / MOFU / BOFU), mapping creative and copy to each funnel stage. Web & Site Build Built the F5 Services multi-brand website in Framer, owning information architecture, multi-page copy, and on-page SEO across all six verticals. Marketing Analytics & Tooling (builder-level) Built Pulse Pro, a React-based creative analytics dashboard modeled on Motion, with Scale / Keep / Watch / Kill verdict logic and direct CSV import from Meta Ads Manager. Built HookLab, an AI-powered ad-creative platform using computer-vision image analysis and automated copy generation. Designed SEO production trackers and multi-brand reporting workbooks to systematize output and monitor progress across brands.

Sr. Content Writer at InSnap Technologies Pvt Ltd, Dec 2024 - Jul 2025 · 8 mos, Bangalore Urban, Karnataka, India, Led content creation efforts with a strong emphasis on SEO, crafting optimized articles, blog posts, and website copy to enhance organic visibility and drive targeted traffic. Produced and scripted engaging YouTube videos and product launch videos, effectively communicating platform features and driving audience engagement. Maintained brand voice and ensured consistency across all content channels, reinforcing brand identity and trust among target audiences. Collaborated closely with product marketing teams during new feature launches, developing clear, compelling content that highlighted product benefits and supported go-to-market strategies. Managed content calendars and coordinated with cross-functional teams to align messaging with broader marketing campaigns and business goals. Analyzed performance metrics of content and video assets, using insights to optimize future content strategies and improve user engagement.

Brand Strategist at ReachStream, Jun 2023 - Jul 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, Authored insightful guest blogs to increase Reachstream’s industry presence and drive qualified traffic. Managed Online Reputation Management (ORM) by monitoring and responding to user reviews and feedback, maintaining a positive brand image. Wrote the entire pricing page from scratch, crafting clear, compelling content that effectively communicated value and conversion drivers. Produced a detailed launch video on a third-party platform, handling scriptwriting and screen visualization to showcase new features and benefits.

Content Writer at InSnap Technologies Pvt Ltd, Jun 2023 - Nov 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, Developed high-quality, SEO-optimized content tailored to technology and SaaS audiences, enhancing brand visibility and engagement. Created engaging blog posts, whitepapers, case studies, and social media content that contributed to lead generation and customer retention. Collaborated with marketing, product, and design teams to ensure content alignment with brand messaging and product features. Conducted keyword research and implemented on-page SEO best practices to improve organic search rankings and drive website traffic. Supported product launches by crafting compelling content that highlighted key features and benefits, aiding in market adoption. Analyzed content performance metrics and adjusted strategies to maximize reach and effectiveness.

Head of Content at WiseOwl MarketriX, Mar 2023 - Jun 2023 · 4 mos, On-site, Managed end-to-end social media operations focusing primarily on Instagram and YouTube for key clients including WiseOwl Edu, Brands of Bangalore, Begums Kitchen, and personal brand Kumail Kirmani. Developed and executed content calendars, crafted engaging posts, and optimized videos to increase follower engagement and brand visibility. Leveraged platform-specific strategies to grow reach, build community, and drive measurable results across diverse sectors such as education, food, and personal branding. Collaborated with creative teams to produce visually appealing content aligned with brand identities and marketing goals. Analyzed social media metrics to refine campaigns and improve audience targeting and engagement.

Content Creator at WiseOwl MarketriX, Jun 2022 - Jun 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, Edited diverse social media content including single posts, Instagram Reels, and carousels to enhance engagement and maintain brand consistency. Wrote compelling scripts for videos and social media campaigns, ensuring clear, targeted messaging. Created and distributed newsletters to nurture audience relationships and support marketing goals. Handled sales calls, liaising with prospects and existing clients to support business development efforts. Single handedly did brand strategy, content development from ideation to execution, and design of posts and videos and script writing too.

Education

Bachelor of Commerce - BCom, Finance and taxation, Krupanidhi School of Management - Bangalore, India

CEBA, Computers major, Krupanidhi School of Management - Bangalore, India