Headline

Chief Marketing Officer | Blue Ocean Strategy - INSEAD | Strategic Management | Business Essentials | Branding | Marketing | Design Thinking | Business Strategy | Research, Analysis & Communication | Gen AI

About

With over 11 years of experience, I am a seasoned marketing professional and an INSEAD Business Essentials student, specializing in driving brand growth and success through strategic marketing, project management, customer experience, and sales. My expertise extends to team development, having successfully trained over 45 professionals, fostering high-performing teams that excel in their domains. Additionally, I am a travel enthusiast, having run a homestay business, 'The Trippy For'Rest', in Himachal Pradesh for 1.5 years, while also managing an event company. A strong foundation in Blue Ocean Strategy enables me to identify untapped market opportunities, drive innovation, and create value through strategic differentiation. My approach blends B2B, B2C, Account-Based Marketing (ABM), PR Strategy, Campaign Strategy, Marketing Strategy, Pricing Strategy, and Go-to-Market (GTM) Strategy, ensuring optimal brand positioning, revenue growth, and market expansion. I have successfully leveraged both digital and traditional media channels, including social media, SEO, influencer marketing, email marketing, paid advertising, content marketing, experiential marketing, print advertising, event sponsorships, and direct outreach campaigns to maximize brand visibility and engagement. 📌 Key In-Demand Skills ✔️ Strategic Marketing Planning ✔️ Consumer Insights & Market Research ✔️ Data-Driven Decision Making & Analytics ✔️ Brand Management & Positioning✔️ Public Relations & Corporate Communications ✔️ Customer Experience & Engagement Strategies ✔️

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

meta

ChatGPT

Microsoft Copilot

Work experience

Sr. Business Manager at Neomaxer, May 2025 - Sep 2026 · 1 yr 5 mos, Bengaluru

Chief Marketing Officer at Saadho Media, Nov 2024 - Apr 2025 · 6 mos, Surat, Gujarat, India, As Chief Marketing Officer at Saadho Media, I have developed and executed marketing strategies for clients across diverse sectors, including fashion, jewelry, engineering, and hospitality. My role encompasses strategic planning, execution management, team leadership, and performance analysis. I specialize in market research, competitor analysis, differentiation, and brand positioning, while excelling in GTM, PR, segmentation, branding, consultation, and reputation management. Key Achievements: Successfully launched two brands: House of Rings, with two stores, and Izuri Café & Cucina, driving market entry strategies. Designed and implemented comprehensive branding strategies that resulted in 45.6% increase in brand awareness and 4425% growth in customer engagement for a client post launch. Enhanced reputation management for FMCG clients, achieving 25 positive reviews in a single month with 4.8 rating, strengthening brand credibility. Strengthened client brands by crafting compelling narratives and visual identities, resulting in positive brand value

Chief of Marketing at AiR Institute of Realization, Aug 2023 - Jun 2024 · 11 mos, Bengaluru, Karnataka, India, Directed innovative marketing strategies for four verticals—AiR - Atman in Ravi Brand, Shivoham Shiva Temple, AiR Humanitarian Homes, and Kemp Fort Mall—achieving measurable success across platforms. Managed 14 media channels, including Facebook, YouTube, Instagram, Spotify, and LinkedIn, delivering cohesive branding and audience growth. Key Achievements: Content Milestones: Achieved 600K+ subscribers on YouTube, earning the Silver Play Button while producing videos that garnered 1M+ views, reflecting content excellence. Event Marketing: Successfully promoted Mahashivratri at Shivoham Shiva Temple, attracting over 1 lakh attendees through impactful PR campaigns and extensive media coverage. Celebrity Podcasts: Organized podcast collaborations with Karan Johar, Malaika Arora, Siddharth Kanan, Dia Mirza, and Anupam Kher, significantly enhancing brand credibility and engagement. Digital Expansion: Resolved Spotify account challenges, optimized eBooks strategies, and executed plans for successful book launches, boosting the brand's digital presence. Performance Marketing: Achieved a 200% increase in online visibility through strategic use of Google Ads and SEO, driving measurable growth in traffic and engagement. Multi-Channel Expertise: Managed and optimized 14 platforms, ensuring consistent branding, substantial audience engagement, and expanded reach. NGO Campaigns: Designed audience-focused campaigns that amplified support for NGO initiatives and strengthened community connections. PR Strategy Execution: Crafted and implemented effective PR strategies for key events, resulting in widespread visibility and brand reinforcement.

Marketing Strategist at Sneha's Salon, Mar 2023 - Jul 2023 · 5 mos, Ahmedabad, Gujarat, India, As a Marketing Strategist, I successfully developed and executed data-driven strategies for a salon to optimize its business growth. By analyzing demographics, market trends, and customer behavior, I implemented innovative marketing techniques, including a tailored WhatsApp strategy, segmentation, and regular follow-ups. These efforts resulted in a 40% revenue growth within two months, showcasing my ability to translate insights into impactful results. Achievements - Revenue Growth: Spearheaded campaigns and offers that boosted revenue by 40% in just two months, emphasizing strategic marketing effectiveness. - Profitability Enhancement: Applied the ERRC framework to push underperforming services alongside profitable ones, resulting in balanced service revenue and higher margins. - Customer Segmentation: Categorized customers by regularity and engagement, enabling targeted marketing efforts that improved retention. - WhatsApp Marketing Strategy: Designed and executed tailored campaigns that expanded reach and strengthened customer relationships. - Follow-Up System: Established an effective follow-up mechanism to ensure customer satisfaction and repeat business.

Senior Marketing Manager at VTech Agents, Sep 2018 - Aug 2023 · 5 yrs, Surat, Gujarat, India, Managed marketing and administrative operations for real estate and mortgage clients in the U.S., driving growth and efficiency. Trained agents on real estate virtual assistance, managed client relations, and mentored new employees to enhance team productivity. Created and executed multi-channel marketing initiatives, including Email, social media, direct mail, and digital content strategies. Developed blogs, emails, and websites for clients like RE Florida Homes, American Homes Realty Group, and Keller Williams. Leveraged CRM platforms (kvCore, TMS) and marketing tools to streamline operations and optimize agent performance. Achievements: RE Florida Homes / American Homes Realty Group: Team Expansion: Strategized hiring campaigns to expand RE Florida Homes' team from 3 to 300 realtors within a few years, driving recruitment success. Multi-State Success: Played a pivotal role in launching and marketing American Homes Realty Group, licensed across multiple states (FL, MD, DC, VA, PA). Marketing Campaign Success: Designed and managed social media campaigns that increased followers, driving customer acquisition. RE Florida Homes - 40K in FB, 4K on Ins Reached Email marketing open rates to 23.8% through tailored media and content. Enhanced digital presence through content strategies that led to 18% traffic growth on client websites. Administrative Excellence: Successfully maintained broker operations with employee counts exceeding 250, ensuring optimal workflow and productivity. Creative Ventures: Delivered impactful branding and marketing support for Nessa’s Playhouse, achieving audience growth across English 400K subscribers and 25K on Hindi channels. Provided innovative branding solutions for Keller Williams clients, including logo design and marketing collateral that boosted brand recognition by 20%. Process Optimization: Implemented CRM platforms (kvCore, MLS) and reporting mechanisms that increased operational efficiency by 13.7% across multiple projects.

Education

Bachelor of Arts - BA, Journalism and Mass communication, Sikkim Manipal University - Distance Education