---
title: "Niveditha Sunil - Content Strategy and Creator Operations Specialist in Bengaluru | Tal"
description: "Meet Niveditha Sunil, Content Strategy and Creator Operations Specialist based in Bengaluru. AI stack includes claude, gemini, and notebooklm. Explore public work links including canva.link."
image: "https://tal.club/meet/niveditha-sunil-m/share-image"
---

# Niveditha Sunil on Tal

## Headline

Content Strategy and Creator Operations Specialist

## About

Passionate about the intersection of content, community, and culture, I thrive on crafting impactful campaigns, empowering creators, and driving digital engagement\. With 4 years in content strategy and creator operations, I have successfully scaled engagement by 60\-80%, managed large\-scale influencer collaborations, and led high\-impact campaigns, including the Moj Onam Ponnonam initiative, which boosted GMV by 200%\. From trend\-spotting to campaign execution, I excel in creating data\-driven, trend\-responsive content strategies that enhance brand visibility and foster thriving creator ecosystems\. My expertise spans cross\-functional collaboration, product integrations, and brand partnerships, ensuring seamless operations and creator success\. Beyond digital strategy, I am a musician and a music lover, performing Hindustani classical, ghazal, and contemporary music while producing digital content that blends tradition with modern storytelling\. At my core, I am a storyteller, a content strategist, and an artist, orchestrating campaigns like melodies, weaving data into narratives, and turning ideas into movements\. Whether shaping digital landscapes or breathing life into music, I believe in the magic of creativity and the power of connection\. In a world that thrives on engagement, I don’t just follow trends, I help create them\.

## Location

Bengaluru

## AI stack

claude

gemini

notebooklm

notion

Canva Magic Studio

Figma Make

## Work experience

Content Strategy and Creator Operations Specialist at ShareChat, Mar 2022 \- Present · 4 yrs 7 mos, Bangalore Urban, Karnataka, India, ● Monitored industry trends, platforms, and tools, leveraging emerging opportunities to create timely, trend\-responsive campaigns for content creators\. ● Conducted weekly campaigns for creator communities by collaborating with cross\-functional teams; this led to a 60\-80% growth in user\-generated content and engagement rate\. ● Assisted creators with brand collaborations and coordinated with internal teams\. ● Managed external agencies, content creators, and Influencers for streamlined operations and improved creator onboarding and retention\. ● Planned and conducted online and offline meetups for improving creator performance and promoting the Moj Platform\. ● Led monthly campaigns by developing content strategies, analyzing day\-to\-day data, maintaining the campaign calendar, allocating gratification budgets, and raising and processing gratifications\. ● Spearheaded the campaign Moj Onam Ponnonam to improve the visibility of lower\-performing cohorts, resulting in a 200% increase in overall GMV\. ● Responsible for the ideation, execution, and design of social media shoutout poster designs\. ● Created PR stories and social media content by collaborating with cross\-functional teams and the top\-performing creators, enhancing brand credibility among the creator community\. ● Collaborated with product, safety and trust, and creator operations teams to launch and collect feedback on new product features\. ● Liaised with the product, design, and marketing teams to ensure the seamless execution of campaigns\.

Affiliate Marketing at Trell, Nov 2021 \- Jan 2022 · 3 mos, Bengaluru, Karnataka, India, ● Onboarded and managed content creators/Influencers to generate sales through their content on various platforms, which led to an increase in CTR\. ● Assisted creators in developing scripts and resolving issues by coordinating with internal teams\. ● Conducted affiliate and influencer marketing campaigns and collaborated with influencers/content creators to expand brand reach and overall sales\.

Social Media Manager at Self\- care Meditation and Mental Well\-being, Jun 2020 \- Dec 2021 · 1 yr 7 mos, Toronto, Ontario, Canada, ● Managed digital content pipelines for wellness and lifestyle brands; scheduled and uploaded more than 60 assets per month with 99% formatting and quality compliance\. ● Managed social media accounts by developing and executing social media strategies, creating engaging content, and managing online communities, resulting in a 10% growth in social media followers\. ● Researched industry topics and analyzed content performance metrics to improve the online presence and engagement, leading to a 90% increase in audience engagement\. ● Monitored social media performance metrics, such as engagement, reach, and website traffic\. ● Created regular reports on social media performance and provided insights to stakeholders\. ● Oversaw audio/video content QC, including subtitle integration, sync validation, and file format checks to meet publishing standards\.

## Education

Master of Business Administration \- MBA, Marketing, Pondicherry University

Master of Commerce, International Business, Indira Gandhi National Open University

## Public links

- canva\.link: https://canva\.link/3obsw0wvrw2v0yy

[View the original profile](https://tal.club/meet/niveditha-sunil-m)

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