Headline

Content Strategy and Creator Operations Specialist

About

Passionate about the intersection of content, community, and culture, I thrive on crafting impactful campaigns, empowering creators, and driving digital engagement. With 4 years in content strategy and creator operations, I have successfully scaled engagement by 60-80%, managed large-scale influencer collaborations, and led high-impact campaigns, including the Moj Onam Ponnonam initiative, which boosted GMV by 200%. From trend-spotting to campaign execution, I excel in creating data-driven, trend-responsive content strategies that enhance brand visibility and foster thriving creator ecosystems. My expertise spans cross-functional collaboration, product integrations, and brand partnerships, ensuring seamless operations and creator success. Beyond digital strategy, I am a musician and a music lover, performing Hindustani classical, ghazal, and contemporary music while producing digital content that blends tradition with modern storytelling. At my core, I am a storyteller, a content strategist, and an artist, orchestrating campaigns like melodies, weaving data into narratives, and turning ideas into movements. Whether shaping digital landscapes or breathing life into music, I believe in the magic of creativity and the power of connection. In a world that thrives on engagement, I don’t just follow trends, I help create them.

Location

Bengaluru

AI stack

claude

gemini

notebooklm

notion

Canva Magic Studio

Figma Make

Work experience

Content Strategy and Creator Operations Specialist at ShareChat, Mar 2022 - Present · 4 yrs 7 mos, Bangalore Urban, Karnataka, India, ● Monitored industry trends, platforms, and tools, leveraging emerging opportunities to create timely, trend-responsive campaigns for content creators. ● Conducted weekly campaigns for creator communities by collaborating with cross-functional teams; this led to a 60-80% growth in user-generated content and engagement rate. ● Assisted creators with brand collaborations and coordinated with internal teams. ● Managed external agencies, content creators, and Influencers for streamlined operations and improved creator onboarding and retention. ● Planned and conducted online and offline meetups for improving creator performance and promoting the Moj Platform. ● Led monthly campaigns by developing content strategies, analyzing day-to-day data, maintaining the campaign calendar, allocating gratification budgets, and raising and processing gratifications. ● Spearheaded the campaign Moj Onam Ponnonam to improve the visibility of lower-performing cohorts, resulting in a 200% increase in overall GMV. ● Responsible for the ideation, execution, and design of social media shoutout poster designs. ● Created PR stories and social media content by collaborating with cross-functional teams and the top-performing creators, enhancing brand credibility among the creator community. ● Collaborated with product, safety and trust, and creator operations teams to launch and collect feedback on new product features. ● Liaised with the product, design, and marketing teams to ensure the seamless execution of campaigns.

Affiliate Marketing at Trell, Nov 2021 - Jan 2022 · 3 mos, Bengaluru, Karnataka, India, ● Onboarded and managed content creators/Influencers to generate sales through their content on various platforms, which led to an increase in CTR. ● Assisted creators in developing scripts and resolving issues by coordinating with internal teams. ● Conducted affiliate and influencer marketing campaigns and collaborated with influencers/content creators to expand brand reach and overall sales.

Social Media Manager at Self- care Meditation and Mental Well-being, Jun 2020 - Dec 2021 · 1 yr 7 mos, Toronto, Ontario, Canada, ● Managed digital content pipelines for wellness and lifestyle brands; scheduled and uploaded more than 60 assets per month with 99% formatting and quality compliance. ● Managed social media accounts by developing and executing social media strategies, creating engaging content, and managing online communities, resulting in a 10% growth in social media followers. ● Researched industry topics and analyzed content performance metrics to improve the online presence and engagement, leading to a 90% increase in audience engagement. ● Monitored social media performance metrics, such as engagement, reach, and website traffic. ● Created regular reports on social media performance and provided insights to stakeholders. ● Oversaw audio/video content QC, including subtitle integration, sync validation, and file format checks to meet publishing standards.

Education

Master of Business Administration - MBA, Marketing, Pondicherry University

Master of Commerce, International Business, Indira Gandhi National Open University

Public links

canva.link: https://canva.link/3obsw0wvrw2v0yy