---
title: "Nittananda Charan - Program Manager - Fresh in Bengaluru | Tal"
description: "Meet Nittananda Charan, Program Manager at Zepto | Ex - Spencers | Jiomart | Udaan | Airtel based in Bengaluru. AI stack includes claude, lovable, and n8n."
image: "https://tal.club/meet/nittananda-charan/share-image"
---

# Nittananda Charan on Tal

## Headline

Program Manager at Zepto \| Ex \- Spencers \| Jiomart \| Udaan \| Airtel

## About

Category leader with 6\+ years of impact across Retail, E\-commerce, and Telecom\. I’ve built and scaled high\-growth Fresh categories at Udaan, Jiomart, and Spencers—driving top\-line growth, margin expansion, and digital execution at scale\. With end\-to\-end P&L ownership, strategic sourcing acumen, and a track record in vendor and customer lifecycle optimization, I specialize in turning complexity into performance\. Let’s connect and talk shop—whether it’s scaling sales & distribution, unlocking category growth, or turning retail challenges into consulting wins\.

## Location

Bengaluru

## AI stack

claude

lovable

n8n

notebooklm

ChatGPT

## Work experience

Program Manager \- Fresh at Zepto, May 2025 \- Present · 1 yr 5 mos

Buying & Merchandising \- Fresh at Spencer's Retail, Sep 2022 \- Apr 2024 · 1 yr 8 mos, Kolkata, West Bengal, India, Category Management ● Achieved INR 100 Crore business with 12% net margin in the Fresh category across 145 stores\. ● Developed pricing strategy and promotional framework to drive sales during campaigns\. o Designed Bill Buster promotions, targeting specific bill slabs to elevate ABV, generating INR 3 Crore\+ yearly revenue\. o Designed Deal of the Day offers for e\-commerce, generating INR 1\.2 Crore\+ yearly revenue\. ● Institutionalised 2 new business metrics, CP Index and MPP \(Minimum Purchase Price\) which led to better customer experience by stabilizing offer prices at stores\. ● Drove 15% sales growth in hyperstores by partnering with vendors for premiumization of assortment, focusing on packed fruits, cut vegetables, and organic and exotic selections\. Procurement Strategy ● Led the National Sourcing team of 6, with procurement volume surpassing INR 4 Crore in a year\. ● Developed vendor evaluation process for 150 vendors, improving fill rates by 5%, reducing rejection percentages by 8%, and ensuring on\-time delivery\. E\-commerce Expansion ● Improved conversion rate by 100 BPS by implementing hierarchical mapping for each line item to optimize customer search functionality, improving the overall browsing experience\. ● Achieved 3% conversion rate followed by 25% increase in ABV \(Average Basket Value\) for lapsed and active customers, respectively, by using Recency, Frequency, and Money analysis\.

Senior Category Manager \- Fresh at Reliance Retail, Oct 2021 \- Sep 2022 · 1 yr, Mumbai, Maharashtra, India, Category Management ● Scaled Fresh category across Mumbai, Pune & Bangalore, achieving 4x growth in daily capacity to 112 Tons in 3 months\. ● Launched an industry first model, connecting farm to feeder market as a new line of business for Reliance\. o Delivered 1600 Tons by volume in 9 months, saving INR 40 Lakh by eliminating last\-mile logistics\. ● Achieved 2% retention by executing tailored digital marketing campaigns to re\-engage dormant customers\. Procurement Strategy ● Led the National Sourcing for Onion, Potato, Coconut & Watermelon, improving gross margin by 2%\. ● Saved INR 20K per freight by aggregating competitor loads from Star Bazaar & More Retail to achieve full truckloads\.

Supply Lead \- Fresh at udaan\.com, Jan 2020 \- Sep 2021 · 1 yr 9 mos, Mumbai, Maharashtra, Category Management ● Launched Fresh category across Mumbai, achieving 8x growth in daily capacity to hit 80 Tons within 6 months\. ● Owned end\-to\-end P&L responsibility for the entire assortment, ensuring a net profit margin of 5%\. ● Successfully launched an aggregator\-based CC in Nashik, enabling same\-day harvest procurement for perishables and resulting in cost savings of INR 50K per freight\. ● Reduced RTO \(Return to Origin\) by 8%, saving INR 1\.5 Lakh in 3 months collaborating with the 3PL logistics team\.

Account Manager at Bharti Airtel, Oct 2017 \- Jan 2020 · 2 yrs 4 mos, Mumbai Area, India, ● Delivered projects worth INR 14\.4 Crore in one year for HDFC Bank, and SBI, adhering to SLAs and enhancing customer satisfaction and client retention\. ● Saved INR 5 Crore in one year by proactively identifying and rectifying high bandwidth links at risk of churn due to repeat fault rate\.

Young Technical Leader at Bharti Airtel, Jun 2017 \- Sep 2017 · 4 mos, Gurgaon, India, •Campus hire for Airtel's visionary YTL program which has a vision to groom engineers into techno\-commercial roles\. •Worked across various verticals on insightful projects in stints to deliver process change\.

## Education

Post Graduation Diploma in Management, General Management, XLRI Jamshedpur

Bachelor’s Degree, Instrumentation Engineering, Jadavpur University

[View the original profile](https://tal.club/meet/nittananda-charan)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/nittananda-charan#person",
      "name": "Nittananda Charan",
      "url": "https://tal.club/meet/nittananda-charan",
      "image": "https://tal.club/meet/nittananda-charan/profile-photo.jpg",
      "description": "Meet Nittananda Charan, Program Manager at Zepto | Ex - Spencers | Jiomart | Udaan | Airtel based in Bengaluru. AI stack includes claude, lovable, and n8n.",
      "jobTitle": "Program Manager - Fresh",
      "worksFor": {
        "@type": "Organization",
        "name": "Zepto"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Program Manager - Fresh"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "XLRI Jamshedpur"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Jadavpur University"
        }
      ],
      "knowsAbout": [
        "claude",
        "lovable",
        "n8n",
        "notebooklm",
        "ChatGPT"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/nittananda-charan#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/nittananda-charan#webpage",
      "url": "https://tal.club/meet/nittananda-charan",
      "name": "Nittananda Charan on Tal",
      "description": "Meet Nittananda Charan, Program Manager at Zepto | Ex - Spencers | Jiomart | Udaan | Airtel based in Bengaluru. AI stack includes claude, lovable, and n8n.",
      "dateModified": "2026-09-17T08:51:25.575Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/nittananda-charan#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/nittananda-charan/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/nittananda-charan/profile-photo.jpg",
        "caption": "Nittananda Charan profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```