Headline

Program Manager at Zepto | Ex - Spencers | Jiomart | Udaan | Airtel

About

Category leader with 6+ years of impact across Retail, E-commerce, and Telecom. I’ve built and scaled high-growth Fresh categories at Udaan, Jiomart, and Spencers—driving top-line growth, margin expansion, and digital execution at scale. With end-to-end P&L ownership, strategic sourcing acumen, and a track record in vendor and customer lifecycle optimization, I specialize in turning complexity into performance. Let’s connect and talk shop—whether it’s scaling sales & distribution, unlocking category growth, or turning retail challenges into consulting wins.

Location

Bengaluru

AI stack

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Work experience

Program Manager - Fresh at Zepto, May 2025 - Present · 1 yr 5 mos

Buying & Merchandising - Fresh at Spencer's Retail, Sep 2022 - Apr 2024 · 1 yr 8 mos, Kolkata, West Bengal, India, Category Management ● Achieved INR 100 Crore business with 12% net margin in the Fresh category across 145 stores. ● Developed pricing strategy and promotional framework to drive sales during campaigns. o Designed Bill Buster promotions, targeting specific bill slabs to elevate ABV, generating INR 3 Crore+ yearly revenue. o Designed Deal of the Day offers for e-commerce, generating INR 1.2 Crore+ yearly revenue. ● Institutionalised 2 new business metrics, CP Index and MPP (Minimum Purchase Price) which led to better customer experience by stabilizing offer prices at stores. ● Drove 15% sales growth in hyperstores by partnering with vendors for premiumization of assortment, focusing on packed fruits, cut vegetables, and organic and exotic selections. Procurement Strategy ● Led the National Sourcing team of 6, with procurement volume surpassing INR 4 Crore in a year. ● Developed vendor evaluation process for 150 vendors, improving fill rates by 5%, reducing rejection percentages by 8%, and ensuring on-time delivery. E-commerce Expansion ● Improved conversion rate by 100 BPS by implementing hierarchical mapping for each line item to optimize customer search functionality, improving the overall browsing experience. ● Achieved 3% conversion rate followed by 25% increase in ABV (Average Basket Value) for lapsed and active customers, respectively, by using Recency, Frequency, and Money analysis.

Senior Category Manager - Fresh at Reliance Retail, Oct 2021 - Sep 2022 · 1 yr, Mumbai, Maharashtra, India, Category Management ● Scaled Fresh category across Mumbai, Pune & Bangalore, achieving 4x growth in daily capacity to 112 Tons in 3 months. ● Launched an industry first model, connecting farm to feeder market as a new line of business for Reliance. o Delivered 1600 Tons by volume in 9 months, saving INR 40 Lakh by eliminating last-mile logistics. ● Achieved 2% retention by executing tailored digital marketing campaigns to re-engage dormant customers. Procurement Strategy ● Led the National Sourcing for Onion, Potato, Coconut & Watermelon, improving gross margin by 2%. ● Saved INR 20K per freight by aggregating competitor loads from Star Bazaar & More Retail to achieve full truckloads.

Supply Lead - Fresh at udaan.com, Jan 2020 - Sep 2021 · 1 yr 9 mos, Mumbai, Maharashtra, Category Management ● Launched Fresh category across Mumbai, achieving 8x growth in daily capacity to hit 80 Tons within 6 months. ● Owned end-to-end P&L responsibility for the entire assortment, ensuring a net profit margin of 5%. ● Successfully launched an aggregator-based CC in Nashik, enabling same-day harvest procurement for perishables and resulting in cost savings of INR 50K per freight. ● Reduced RTO (Return to Origin) by 8%, saving INR 1.5 Lakh in 3 months collaborating with the 3PL logistics team.

Account Manager at Bharti Airtel, Oct 2017 - Jan 2020 · 2 yrs 4 mos, Mumbai Area, India, ● Delivered projects worth INR 14.4 Crore in one year for HDFC Bank, and SBI, adhering to SLAs and enhancing customer satisfaction and client retention. ● Saved INR 5 Crore in one year by proactively identifying and rectifying high bandwidth links at risk of churn due to repeat fault rate.

Young Technical Leader at Bharti Airtel, Jun 2017 - Sep 2017 · 4 mos, Gurgaon, India, •Campus hire for Airtel's visionary YTL program which has a vision to groom engineers into techno-commercial roles. •Worked across various verticals on insightful projects in stints to deliver process change.

Education

Post Graduation Diploma in Management, General Management, XLRI Jamshedpur

Bachelor’s Degree, Instrumentation Engineering, Jadavpur University