Headline

data analyst @ Criteo | ex @Uber | marketing, growth and analytics

About

I started by answering questions. Now I design the frameworks that determine which questions get asked. 6+ years in marketplace and growth analytics across global tech environments. I’ve: • Designed incentive strategies • Standardized measurement frameworks • Built automation that removed hundreds of manual hours • Influenced six-figure budget reallocations I’m deeply interested in how analytics evolves from: Reactive → Proactive Descriptive → Causal Support function → Strategic command center Future goal: build analytics organizations that drive commercial direction, not just validate it.

Location

Bengaluru

AI stack

claude code

claude

cursor

hugging face

mcp

Glean

Work experience

Data Analyst at Criteo, Jan 2024 - Present · 2 yrs 9 mos, Remote

Business Analyst at Uber, Jan 2022 - Nov 2023 · 1 yr 11 mos, Hyderabad, Telangana, India, Budget and Campaign Management in North Asia Rider Ops Team (Saved thousands of dollars) Driver Onboarding Funnel Enhancements in India Driver Ops Team (Improved drivers onboarding pain point and decreased the funnel fallout’s) Automated the boring work

Associate Program Manager at OYE! Rickshaw, Sep 2021 - Jan 2022 · 5 mos

Business Analyst at OYE! Rickshaw, Jul 2020 - Sep 2021 · 1 yr 3 mos, – Acted as the sole supply-side analyst, defining end-to-end funnel metrics (lead → onboarding → activation) and identifying operational leakages and fraud – Redesigned lead generation strategy using behavioral segmentation of drivers and referral networks, contributing to 39% of total lead generation – Performed geospatial demand-supply analysis (Python, Kepler) to identify high-demand hotspots and guide swapping stations placement decisions, with projected 35% increase in onboarding capacity – Built CRM automation pipelines (Zoho API) to track lead lifecycle, assign leads, and capture drop-offs

Education

Bachelor of Technology - BTech, Mechanical Engineering, Guru Gobind Singh Indraprastha University

in, Arvind Gupta DAV Centenary Public School - India