---
title: "Nitin Matiyali - Product Marketing & GTM in Bengaluru | Tal"
description: "Meet Nitin Matiyali, AI in Market Research | 1x Founder, Ex-McKinsey based in Bengaluru. AI stack includes aistudio, anthropic apis, and claude code."
image: "https://tal.club/meet/nitin-matiyali/share-image"
---

# Nitin Matiyali on Tal

## Headline

AI in Market Research \| 1x Founder, Ex\-McKinsey

## About

Currently driving product marketing and GTM strategy at FuelCycle, where I lead positioning and go\-to\-market initiatives for AI\-powered market research solutions that help enterprise brands accelerate decision\-making\. Previously founded and scaled getCurious, an AI\-powered research platform serving clients like Tata Digital and Kotak Mahindra Bank, to successful acquisition by FuelCycle\. My 12\+ year career spans Strategy Consulting and Product Leadership roles, bringing strategic rigor to sales & marketing execution\. At McKinsey, I worked on strategic transformations and market entry initiatives across Energy, Consumer and Pharma sectors\. At OYO, I led revenue and product teams to improve property monetization and launch new market verticals\.

## Location

Bengaluru

## AI stack

aistudio

anthropic apis

claude code

claude

codex

grok

## Work experience

Product Marketing & GTM at Fuel Cycle, Jan 2025 \- Present · 1 yr 8 mos

Co\-Founder at getCurious\(acquired by Fuel Cycle\), Mar 2022 \- Mar 2025 · 3 yrs 1 mo, Bengaluru, Karnataka, India, Responsible for company's P&L, GTM strategy, and Business growth initiatives: \-> Leading sales and customer acquisition \(40\+ customers served so far\) \-> Onboarded leading enterprises like Tata Digital, Kotak Mahindra Bank, upGrad \-> Managing end\-to\-end client relationships and delivery for enterprise customers \-> Established core functions across Sales, Research ops, and Customer Success

AVP, Revenue Management and Homeowner Product at OYO, Aug 2019 \- Nov 2021 · 2 yrs 4 mos, Led revenue management and product strategy for OYO's vacation homes business in UK & Europe: \-> Launched the product in UK market and scaled to $350k MRR in 4 months \-> Generated 5M\+ Euro annual recurring revenue impact through yield improvement initiatives \-> Built and launched homeowner products to improve property monetization

Consultant at McKinsey & Company, Jun 2017 \- Nov 2019 · 2 yrs 6 mos, Led consulting engagements across Energy, Healthcare, and Public Sector clients \-> Spearheaded smart city transformation programs impacting 7M\+ citizens \-> Led design of award\-winning healthcare program recognized by Government of India \-> Identified and evaluated diversification opportunities for Pharma major \-> Led 10\+ strategic workshops with global experts and CXO teams \-> Developed implementation roadmaps for large\-scale transformation programs

Process Engineer at BG Group, Sep 2011 \- Apr 2016 · 4 yrs 8 mos, Houston, Texas, United States

## Education

Bachelor’s Degree, Chemical Engineering, Indian Institute of Technology, Bombay

Post\-graduate Program in Management, Indian School of Business

[View the original profile](https://tal.club/meet/nitin-matiyali)

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