Headline

Building Integrated Growth Ecosystem for B2B - Strategy & Growth - CEO’s Office | Corporate Strategy • GTM • Due Diligence | IIM Lucknow | Ex-Zinnov, Ex-PwC, Ex-Welspun

About

I am a business strategist with 5+ years of experience helping companies scale — whether that's executing a product growth roadmap, driving accounts growth for a global tech firm, building market entry strategies for new geographies, or designing marketing-led sales strategies. My role sits at the intersection of strategy, growth, and digital transformation. I work with leadership to identify growth opportunities, build long-term business plans, expand into new markets, and create scalable growth engines — spanning industries like Industrial, Hi-Tech, Manufacturing, Automotive and Healthcare. Currently as a strategy & Growth leader at Vashi, much of my focus is on strengthening B2B2C segment and using marketing automation and data-driven strategies to accelerate customer adoption and business growth across categories and brands. Before this, at Zinnov Management Consulting, I advised PE-VC firms, supported Commercial and Operational Due Diligence, and delivered growth strategies for Technology & Product companies. I hold an MBA from IIM Lucknow and a B.Tech in Mechanical Engineering from the College of Engineering Pune (COEP).

Location

Maharashtra

AI stack

claude

gemini

grok

notebooklm

ChatGPT

Microsoft Copilot

Work experience

Strategy & Growth Manager - CEO's Office at Vashi Integrated Solutions, Jul 2025 - Present · 1 yr 2 mos, India, In my current role, I am building Vashi's integrated growth ecosystem by connecting Corporate strategy, Category expansion, Digital commerce, Marketing automation, and Customer lifecycle management into one scalable growth engine. ● Growth Architecture: Architected 3-year and 5-year business plans for strategic categories like VFDs, Wires & Cables, defining revenue levers, channel mix, and phased resource allocation for leadership sign-off ● Digital Commerce & Platform Strategy (DigiServe): Leading strategic growth of VISL's proprietary B2B2C e-commerce platform, owning SKU and pricing strategy, brand onboarding, customer adoption roadmap, and growth campaigns to shift procurement behaviour toward scalable digital channels ● Marketing Transformation via SFMC: Built Vashi's marketing capability from scratch using Salesforce Marketing Cloud (SFMC). designing personalised customer journeys across acquisition, activation, cross-sell, and win-back to drive pipeline generation and Buy Online revenue growth ● New Category Launch & GTM: Pioneered portfolio expansion into 3 high-growth categories (Pumps, Busbar Trunking, Cable Terminations), owning end-to-end scope from market analysis and OEM onboarding to full GTM playbook execution. ● Market Expansion: Designed Vashi's global expansion strategy covering regulatory landscape, competitive benchmarking, partner selection criteria, and GTM sequencing; led parallel market intelligence for domestic geographic expansion ● New Initiatives: Established foundation for Key Account Management (KAM) and Key Brand Management (KBM) programs, creating structured commercial frameworks for strategic relationship growth

Senior Strategy Consultant at Zinnov Management Consulting Pvt Ltd, Apr 2023 - Jul 2025 · 2 y 3 mo, Banglore, • Conducted commercial due diligence and value creation assessment for a $180Mn+ PE investment by analysing top 30 clients across growth potential, organisational structure, outsourcing patterns, CSAT, and competitive benchmarks • Spearheaded revenue scaling initiatives for a $9Bn+ US-based PE-VC firm by conducting cross-sell and up-sell growth assessments for portfolio companies across AWS and ServiceNow service lines • Delivered $1Bn+ revenue growth for a $20Bn+ global technology services provider through opportunity mapping across 4 manufacturing verticals and Go-to-Market strategy for digital transformation • Led internal program management covering sales support, team mentorship, knowledge management, and expert network management • Delivered commercial and operational due diligence for two PE assets — a US-based engineering services provider (Vietnam delivery; secured investment) and a US-based Fintech firm — covering BFSI value chain, payments analysis, market assessment, CSAT, SWOT, and revenue synergy • Conducted global market analysis across Vietnam and Australia, delivering insights on ER&D trends, talent landscapes, outsourcing spend, and vendor ecosystems • Delivered $100M+ account growth for a $1Bn+ digital product engineering company across Automotive, Hi-Tech, Media, and Technology verticals • Led account growth strategy for key accounts including Volvo, Google, Adobe, and Apple — covering opportunity mapping, GTM, RFP support, M&A-based capability building, and org optimisation • Developed industry-specific offerings across Healthcare, Energy, Robotics, and Heavy Machinery with Go-to-Market planning, segment intelligence, and spend analysis • Analysed sustainability strategy for Industrial, Energy, and Retail sectors through competitive intelligence and opportunity mapping • Created technology points of view on Extended Reality and ServiceNow ecosystems covering market trends, investments, outsourcing landscape, and competitive dynamics Achievements: ‘Team Excellence’ award for supporting across market Intelligence and opportunity identification

Operations Strategy Associate (Intern) - PPO at PwC India, Apr 2022 - Jun 2022 · 3 mos, Kolkata, West Bengal, India, • Market Assessment and Sales Growth for $1.5Bn+ steel manufacturer in South-East India: Led sales growth assessment, increasing influenced sales by 3x through competitor analysis and influencer profiling. • Received a Pre-Placement Offer as an Associate Consultant at PwC India.

Founder's Office Intern - Business Growth at Chai Sutta Bar, Jun 2021 - Jul 2021 · 1 mo, Nashik, Maharashtra, India, • Developed a global franchise growth plan by conducting STP analysis, creating pricing and bundling strategies, introducing new SKUs based on customer feedback, and aligning resources with risk-informed planning.

Associate Manager - Operations & Strategy, Welspun Tabular at Welspun Group, Jun 2018 - Feb 2020 · 1 y 8 mo, Anjar, Gujarat, • Production & Operations Management: Oversaw daily shop floor operations, including production reporting, batch handling, material transfers, and reservations to ensure seamless workflows. • Process Optimization: Led Root Cause Analysis (RCA) and implemented Corrective & Preventive Actions (CAPA) to reduce rejections and breakdowns. • Loss Reduction: Minimized machine downtime by eliminating key loss factors, driving continuous improvement in efficiency. • Maintenance Excellence: Deployed TPM practices—Condition-Based (CBM) and Time-Based Maintenance (TBM); executed Kaizens, FUGAI, and OPLs for equipment reliability. • Safety Leadership: Fostered a safety-first culture through weekly toolbox talks, hazard identification, and collaborative problem-solving for safer plant operations. • Gained hands-on exposure to pipe coating operations (FBE, DFBE, 3LPP, 3LPE) and pipe forming processes (HSAW, LSAW, ERW). • Contributed to process improvement through daily monitoring, RCA & CAPA planning, and automation initiatives to reduce cycle time. • Underwent TPM training and led weekly toolbox talks to ensure high Safe Work Index (SWI) standards.

Education

MBA (Equivalent to Ivy-league), Business Administration and Management, General, Indian Institute of Management, Lucknow

Bachelor of Technology, Mechanical Engineering, COEP Technological University

Engineering Diploma, Mechanical Engineering, Government polytechnic nashik

Public links

linkedin.com: https://www.linkedin.com/in/nitin-darade-918949116

youtube.com: https://youtube.com/@@nitindarade1996