Senior Business Analyst | Growth | noon, Blinkit, Rare Carat

Remote



Gurugram, Haryana, India

Bengaluru, Karnataka, India

Gurugram, Haryana, India






Bachelor of Technology, Mechatronics Engineering
Banasthali Vidyapith
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Senior Business Analyst with ~4 year in ecommerce and quick commerce analytics. Adept at solving complex challenges across customer retention, acquisition, funnels, AB testing, assortment, pricing & inventory. Contact me at officenitika@gmail.com
Gurugram
claude
gemini
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Wispr Flow
Zapier
Senior Business Analyst at Rare Carat, Jun 2026 - Present · 3 mo, Remote
Senior Business Analyst at noon, Jan 2026 - May 2026 · 5 mos, - Scaled affiliate program to $250M annual GMV within 9 months of launch by establishing core processes, defining performance metrics, collaborating closely with product & tech stakeholders to build and refine the product, and driving adoption strategies - Improved funnel forecast accuracy to 98% from 92% in 1 month by redesigning the daily prediction framework for sessions and product views, shifting from average-based to absolute day-level prediction logic
Business Analyst at noon, Oct 2024 - Dec 2025 · 1 yr 3 mos, - Generated $60M incremental GMV from new customers by formulating data-driven hypotheses on consumer segmentation, cohort analysis, and structured user targeting using GSheet, BigQuery & SQL
Analyst at Blinkit, May 2023 - Oct 2024 · 1 yr 6 mos, Gurugram, Haryana, India, - Drove a ~28% revenue uplift within 2 months by strategically optimising the assortment mix for the Munchies Category using demand trends, SKU performance analysis, GSheets & SQL. - Improved user retention by ~28% by conducting affinity analysis to identify cross-category purchase patterns and implementing cohort-based analysis, data-driven discount strategies using SQL, Gsheets. - Generated insights enabling ~60 stakeholders with improved decision-making by integrating 40 reports into a centralised Superset dashboard, standardising KPIs & RCA processes using SQL & Superset.
Robotics Engineer at KUKA, Jul 2020 - Apr 2023 · 2 yrs 10 mos, Bengaluru, Karnataka, India, - Developed 6 Project Reports within 6 months for Robotics LMS by building economical solutions for Robotics, saving project costs by 34% - Supported in practical lab training and projects for clients from the top 20 of Fortune India 500 Firms - Piloted & scaled an Image Recognition app across APAC through structured analysis, driving 3x user growth and 156% sales uplift in the region
Intern at KUKA, May 2019 - Dec 2019 · 8 mos, Gurugram, Haryana, India
Bachelor of Technology, Mechatronics Engineering, Banasthali Vidyapith