Headline

Integrating technical know how and deep understanding of consumer behavior to drive brand growth and loyalty with MarTech Solutions!

About

I put myself in the customers shoes. When people interact with a brand or click on ‘Contact Us’ they are seeking an experience, looking for a solution. My job as a marketing and retention specialist has always been to meet their expectations and build long term loyalty. Over last 10 years, I have transformed customer engagements into opportunities for brand and company growth through an integrated approach, combining empathy and product insights to create high impact. The biggest satisfaction comes from forming direct connection with customers, crafting relatable messaging, incorporating real-time feedback and to see the immediate impact of these efforts. Long-term vision: Direct marketing efforts towards building brand reputation beyond short term campaigns Customer centric communication: Tailoring messages for diverse audience segments across digital or direct interactions. Strategic Creativity: Align innovations with business objectives Data-driven decisions: Leverage data analytics for real-time campaign optimization. Collaborative Mindset: Exchange knowledge with BI, Sales, Product and other cross-functional teams. Continuous Learning: Adopt new tools, trends and market changes to evolve strategies accordingly. These skills enable me to deliver results at three levels: For Clients: Increase brand visibility and market share through targeted customer acquisition and retention, For Customers: Create seamless and personalized journeys that build trust For Companies: Drive sales and profitability by aligning marketing strategies with business objectives, I enjoy taking an active role in upskilling and mentoring teams, helping them create marketing strategies that build strong connections with customers. An early adopter of new technologies, I strive to develop and implement advanced retention strategies that leverage AI with a balance of human insight and creativity, ensuring marketing remains ethical, authentic, and customer-centric.

Location

Gurugram

AI stack

claude code

claude

codex

grok

lovable

meta

Work experience

Head of Martech at 0101.Today, Feb 2026 - Present · 8 mos, Mumbai, Maharashtra, India

Director - MarTech at Performics India, Jan 2025 - Sep 2025 · 9 mos, Mumbai, Maharashtra, India

Head of CRM at MAISON D'​ AURAINE, Apr 2024 - Dec 2024 · 9 mos, Gurugram, Haryana, India, • Leading retention initiatives and growth strategies for B2B and D2C business covering new products • Lead a high-performing team to execute CRM Strategy across 9 business verticals.

Retention Consultant at WebEngage, Aug 2022 - Mar 2024 · 1 yr 8 mos, Gurugram, Haryana, India, • Built a Centre of Excellence with focus on improving retention and overall CRM, reducing client churn. • Created a use case library of scalable retention models, provided inputs for quality consumer experiences. • Conceptualized and crafted a marketing PlayBook for D2C startups across eight business verticals, enabling quick execution.

Head Of CRM at Trell, Apr 2021 - Aug 2022 · 1 yr 5 mos, Bengaluru, Karnataka, India, • Promoted to Head of CRM and Loyalty Vertical within 7 months of joining, driving omni-channel sales across 10 channels. • Managed marketing budget of $ 1.2 million across monthly and annual pan India strategies. • Removed underperforming channels across CRM and Performance Marketing campaigns. • Built CRM infrastructure from scratch including customer segmentation, value prediction and preference model for 10 markets. • Initiated the loyalty program - Trell Cash to build a 1.37Mn user base across content and eCom verticals. • Collaborated and liaised with internal and external stakeholders on key initiatives. o Partner groups and publisher network on brand strategy and creative guidelines, achieving 14% rise in ROI with budget reduction of 2.5%. o Realigned brand marketing strategies for optimized performance across Google & Meta Suite, SEO, Affiliate and Influencer Marketing. o Built an Intelligence Hub to conduct A/B testing and optimization of marketing promotions. o Established a tech leg of the CRM team to boost existing infrastructure o Developed agile setup for quick integration of new private label brands.

Education

Bachelor of Science (B.Sc.), Physics, Manav Bharti University

Spanish Graduation, Spanish Language and Literature, JNA