Headline

Porsche | PVR | MBA @NMIMS’26

About

Brand Marketing & Consumer Strategy Professional | MBA @NMIMS '26 I'm an MBA graduate from NMIMS with of experience in brand strategy, marketing research, and consumer insights. My passion is understanding what drives consumer behavior and translating that knowledge into compelling marketing strategies that build brand loyalty and drive market growth. WHAT I BRING TO LEADING BRANDS: Market Research & Consumer Intelligence • Conducted competitive analysis and consumer preference mapping for premium brands • Data-driven approach to understanding market trends and consumer needs • Ability to translate insights into strategic marketing decisions • Experience in identifying market opportunities and competitive positioning Brand & Digital Marketing Execution • Google Ads certified with proven campaign management expertise • Designed and executed multi-channel marketing campaigns • Strong foundation in digital strategy, customer engagement, and brand awareness • Experience in brand positioning, differentiation, and market communication Strategic Operations & Leadership • Lean Six Sigma Green Belt — process optimization and operational excellence • Cross-functional team leadership and project management • Stakeholder coordination and strategic partnership building (20+ collaborations) • Data analysis and performance measurement Brand Values & Community Engagement • Deep understanding of how brand purpose aligns with consumer expectations • Experience building community engagement and measuring brand impact • Demonstrated commitment to responsible marketing and corporate values PROFESSIONAL EXPERIENCE: • Core Team Lead — Community Engagement & Strategic Initiatives • Marketing Research Intern — Market Analysis & Brand Positioning • Marketing Executive — Multi-channel Campaign Management • CSR & Community Relations — Brand Impact & Social Responsibility • Talent & Community Development — Building Engaged Audiences CERTIFICATIONS: Lean Six Sigma Green Belt | Google Ads Certification | Bloomberg Finance | Google Digital Marketing LOOKING FOR: Full-time opportunities in brand marketing, product marketing, market research, or marketing strategy roles where I can drive consumer-centric strategies, build strong brands, and contribute to sustained business growth. I'm excited to join organizations that prioritize understanding consumers and creating meaningful brand experiences!

Location

Gurugram

AI stack

meta

notion

openai

perplexity

Work experience

Core Team Lead at WeCare Committee, Mar 2025 - Mar 2026 · 1 yr 1 mo

Student coordinator at WeCare Committee at WeCare Committee, Jul 2024 - Mar 2025 · 9 mos, -Promoted to Core Team Lead for consistent performance, leadership, and contribution towards student placement and CSR initiatives -Managing and mentoring a team of 19 students, overseeing task allocation, coordination, execution, and overall team performance -Successfully managed corporate collaborations and CSR partnerships with companies including PVR INOX and SRF Foundation -Brought SRF Foundation to NMIMS for the first time, expanding corporate outreach and creating new CSR engagement opportunities for students -Achieved the highest student placements within the committee batch by coordinating with organizations and streamlining placement-related activities -Led communication and coordination between students, companies, and committee members to ensure smooth execution of CSR projects and volunteering initiatives -Developed strong leadership, stakeholder management, team handling, and organizational skills through continuous coordination and event management responsibilities

Marketing Research Intern at Porsche Centre Delhi NCR, Apr 2025 - May 2025 · 2 mos, Gurugram, Haryana, India, -Conducted competitive benchmarking and market analysis across premium automotive brands to identify consumer behaviour trends and positioning opportunities -Assisted in planning and execution of full-funnel marketing campaigns focused on improving customer engagement and lead conversion -Conducted stakeholder and consumer interviews to gather insights and map customer journeys within the luxury automotive segment -Supported campaign strategy development through market research, consumer insight analysis, and performance tracking -Collaborated with cross-functional teams to enhance brand communication and strengthen customer experience initiatives -Developed analytical, presentation, and strategic communication skills through industry-focused projects and reporting

CSR Intern at PVR Limited, Jan 2025 - Feb 2025 · 2 mos, Gurugram, Haryana, India, -Worked on CSR and brand communication initiatives focused on increasing engagement and strengthening social impact visibility -Assisted in developing and executing content campaigns for digital platforms and external partnerships -Coordinated with internal teams and stakeholders to ensure smooth execution of campaigns and brand activities -Supported strategy and planning for multiple CSR-driven initiatives and audience engagement activities -Contributed to content ideation, campaign coordination, and reporting to maintain consistent brand communication -Gained practical exposure to stakeholder management, campaign execution, and cross-functional collaboration

Marketing Executive at Polymer Point Pvt Ltd, Jan 2023 - Jan 2024 · 1 yr 1 mo, On-site, -Conducted market research and competitor analysis across the polymer and packaging industry to identify high-demand segments and support targeted B2B marketing strategies -Executed 15+ email marketing and outreach campaigns, tracking KPIs such as open rates, engagement, and lead generation performance to optimize campaign effectiveness -Created and managed brand communication materials including brochures, sales decks, presentations, and digital marketing collaterals for client acquisition and business development activities -Supported lead generation and client engagement initiatives by coordinating with sales teams and maintaining communication with prospective B2B clients -Assisted in improving digital brand presence through content coordination, marketing support activities, and consistent communication across channels -Worked on campaign reporting, data tracking, and performance analysis to support marketing decision-making and business growth initiatives -Collaborated with cross-functional teams to ensure timely execution of marketing activities and maintain consistency in brand messaging -Developed strong skills in B2B marketing, strategic communication, stakeholder coordination, campaign management, and market analysis through hands-on corporate exposure

Talent Specialist at Xpheno, Jun 2022 - Dec 2022 · 7 mos, Bangalore, -Managed end-to-end recruitment activities including sourcing, screening, shortlisting, and candidate coordination -Worked on hiring requirements across different domains while maintaining communication with candidates and stakeholders -Assisted in talent acquisition operations, interview scheduling, and recruitment process coordination -Built strong networking, communication, and stakeholder management skills through recruitment and client interactions Maintained candidate databases, recruitment records, and hiring reports to support smooth recruitment operations -Gained practical exposure to HR operations, talent management, and corporate hiring processes

Education

Master of Business Administration - MBA, Marketing/Marketing Management, General, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Commerce - BCom, Management, Motilal Nehru College - University of Delhi