Headline

Product Design lead for AI and B2B SaaS · 10 years with global, remote product teams

About

I help AI and B2B SaaS teams get design right without hiring a full-time head of design. For 10 years I’ve worked with product teams across the US, the Middle East and India, mostly remote and often at scale. I build design systems teams actually use, design AI features people trust, and lead design where there isn’t a lead yet. Some of what that’s looked like: • took a design system’s engineering adoption from 12% to 85% in three months, and cut design-to-dev handoff from two weeks to two days • designed an AI platform for 100+ product managers where 87% of AI recommendations were accepted, because every one showed its reasoning • nearly doubled subscription conversion at Talabat (4% to 7%) and grew Pro order share from 11% to 16% in a quarter • cut onboarding at Zenoti from a week to 18 minutes, with 78% completion against a 45% target Past teams include Tellius, Talabat, Zenoti and Dr. Reddy’s. I work fully remote, on flexible contracts shaped around what your team needs, and I’m starting work with new teams now.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

gemini

sora

Magic Patterns

Work experience

Principal Product Designer at Swiggles, Nov 2023 - Present · 3 yrs 1 mo, Bengaluru, I started Swiggles to work on design problems that actually matter, the kind where craft, strategy, and real business outcomes are all in the same room. I partner with founders and enterprise teams across FMCG, hospitality, and B2B to design products, build design systems, and shape experiences from brief to shipped. Every engagement is end-to-end: discovery, research, interaction design, UI, and delivery - no handoffs, no middlemen. Clients include Bambino, Duskmiller, and Celebrity Resorts. I also use AI tools actively in my practice ; Claude for research synthesis, Figma AI for rapid iteration, Cursor for design-to-code acceleration, which means I work faster than a traditional consultancy and think more deeply than a tool.

Lead product designer at Dr. Reddy's Laboratories, Apr 2024 - May 2025 · 1 yr 2 mos, Remote

Product designer II at talabat, Feb 2023 - Oct 2023 · 9 mos, Dubai, United Arab Emirates

Senior Product Designer at Dr. Reddy's Laboratories, Jan 2022 - Jan 2023 · 1 yr 1 mo, remote

Senior User Experience Designer at Zenoti, Sep 2020 - Dec 2021 · 1 yr 4 mos, remote

Education

Master of Arts - MA, Architectural Research, CEPT University

Bachelor of Architecture - BArch, Architecture, JNAFAU

Public links

nithya.swiggles.co: https://nithya.swiggles.co/