Headline

Growth Marketing @CUPI | SaaS, Fintech

About

I enjoy working on products that need a little explaining. The kind where marketing starts before the ad, the campaign, or the LinkedIn post. It starts with understanding the product, who actually feels the problem, and why they should care. My journey through AVM Labs, Corporate Networks, Buyofuel, and now CUPI has taken me across sales, B2B marketing, clean tech, SaaS, and fintech. Somewhere along the way, I became more curious about GTM, positioning, messaging, and how products find the right people. One question I keep coming back to: How does a product go from "What is this?" to "We actually need this"? That's what I'm learning, experimenting with, and mostly writing about here. If you're building something interesting, I'll probably have questions :)

Location

Bengaluru

AI stack

claude code

claude

codex

gemini

lovable

Make

Work experience

Growth Marketer at CUPI, May 2026 - Present · 5 mos, Bengaluru, Working on marketing and go-to-market initiatives for CUPI, a fintech SaaS product helping businesses manage employee expenses and operational spending. Currently working on: • Industry-specific GTM and campaign strategies • Product positioning and messaging • Monitoring Performance Marketing Channels • Design Coordination • Landing pages and conversion experiments • Marketing analytics The interesting part? Marketing a product that often requires changing how businesses think about expenses in the first place. That's what makes the work fun!!

Digital Marketing Executive at Buyofuel, Feb 2025 - Apr 2026 · 1 yr 3 mos, Coimbatore, Buyofuel was where I learned that B2B marketing gets interesting when the product and industry are complex. Working in the clean tech and circular economy space, I handled digital marketing initiatives focused on building awareness, generating demand, and communicating with businesses across different industries. More than the channels, this role taught me how important it is to understand an industry before trying to market to it. You can't simplify the strategy until you understand the complexity.

Marketing Executive at CORPORATE NETWORKS, Dec 2023 - Feb 2025 · 1 yr 3 mos, Bengaluru, At Corporate Networks, I worked in business development, focusing on identifying potential clients, building relationships, and generating new business opportunities. The experience helped me develop strong skills in networking, negotiation, customer relationship management, and understanding business needs across industries.

E marketing at AVMLabs (Formerly Thyrocare Gulf Laboratories), Aug 2023 - Oct 2023 · 3 mos, Bengaluru, One of my early experiences in marketing and the place where I started understanding how businesses use digital channels to reach people. I worked on digital marketing activities and gained hands-on exposure to online communication, audience engagement, and marketing execution.

Education

MBA international Business, Marketing, G.R.Damodaran Academy of Management

Bachelor of Commerce - BCom, Actuarial Science, GRD SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS (GRDSCIB)