---
title: "Nithin Viswanathan - Product analyst in Bengaluru | Tal"
description: "Meet Nithin Viswanathan, Growth & Product Analyst @ aha OTT | Behavioral analytics for 15M users | Retention, Funnel & Product | Snowflake · SQL · Python | ex- Qalara (Reliance Retail ) based in Bengaluru. AI stack includes claude code, claude, and lovable. Explore public work links including app.n..."
image: "https://tal.club/meet/nithin-viswanathan/share-image"
---

# Nithin Viswanathan on Tal

## Headline

Growth & Product Analyst @ aha OTT \| Behavioral analytics for 15M users \| Retention, Funnel & Product \| Snowflake · SQL · Python \| ex\- Qalara \(Reliance Retail \)

## About

Over 15 million OTT users\. Terabytes of behavioral data\. My job is to find the signal in the noise \- and turn it into decisions that grow products\. I'm a Growth & Product Analyst currently at aha, South India's leading OTT platform, where I analyze viewer behavior, content consumption patterns, and retention funnels to improve how 10M\+ users experience the platform every day\. Before this, at Qalara \(Reliance Retail's B2B global commerce platform\), I built analytics infrastructure from scratch \- Power BI dashboards, Python automation pipelines, RFM segmentation models that delivered a 20% uplift in sales performance and a 30% improvement in sales team efficiency\. My edge is cross\-functional: I sit at the intersection of product, data, and growth\. I've shipped a Lead Management System, built a freight quote engine, and designed retention campaigns not just analyzed them\. What I do well: User behavior & funnel analytics \(GA4, Snowflake, SQL\) \| Retention modeling & lifecycle strategy \(RFM, CLV, churn\) \| Product analytics & A/B experimentation \| Dashboard design that non\-technical stakeholders actually use Currently open to conversations around Senior Analyst, Product Analytics, or Growth roles in OTT, consumer tech, or e\-commerce\.

## Location

Bengaluru

## AI stack

claude code

claude

lovable

mcp

n8n

notion

## Work experience

Product analyst at BeBetta, Aug 2026 \- Present · 3 mo, Bangalore

Assistant Manager \- Analytics at aha, Oct 2025 \- Aug 2026 · 10 mo, Hyderabad, Telangana, India, Owned analytics for a 15M user OTT platform, leveraging SQL \(Snowflake, AWS\) to analyze user behavior across acquisition, engagement, and retention, driving personalization and product led growth initiatives\.

Business Analyst at Qalara, Jun 2024 \- Oct 2025 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, • Owned end\-to\-end product and marketing analytics; translated data into insights that improved funnel performance and CX\. • Built and maintained Power BI dashboards integrated with GA4 to monitor user behavior and drive a 20% uplift in sales performance\. • Extracted backend data using AWS Athena \(SQL\) and automated reporting pipelines with Python, reducing manual work by 40%\. • Defined and tracked key KPIs including CLV, churn, and repeat purchase frequency to refine loyalty and growth programs\. • Implemented a centralized Lead Management System and improved sales team efficiency by 30%\. • Identified high\-potential buyers using segmentation models \(RFM, CLV\) and developed data\-driven buyer personas\. • Streamlined AOP reporting and aligned performance insights with strategic planning and forecasting\.

Data Analyst at Utvyakta \(an IIoT company\), Feb 2023 \- Jun 2023 · 5 mos, Coimbatore, Tamil Nadu, India, • Improved maintenance schedules and gained practical experience in data analysis\. Collected, organized, analyzed, and cleaned noisy data with attention to detail and accuracy to extract meaningful insights\. • Implemented data warehousing techniques to develop and maintain data pipelines and workflows, ensuring accuracy\. • Implemented statistical analysis to identify trends, patterns in data, increasing data transformation accuracy from 89% to 99\.5% Collaborated with cross\-functional teams and stakeholders to ensure data accuracy and consistency across different assets\. • Weave storytelling into presenting insights and recommendations for non\-technical stakeholders, to improve business goals\. • Established real\-time monitoring on KPI metrics in the dashboard, resulting in a 15% cost reduction in operational expenses and decreasing the chances of malfunctions by 30%

Content Developer \- Technical at ProGrad Junior, Aug 2021 \- Oct 2021 · 3 mos, Coimbatore, Tamil Nadu, India, • Created Python content and related projects to teach coding to 300\+ kids aged 13\-16 as part of the company's objective\. • Participated in code reviews, documentation, PPT presentations, and knowledge\-sharing sessions with mentors\. • Contributed to business development and assisted in creating efficient designs and solution processes, resulting in a 30% improvement in Project Management\.

## Education

M\.Sc, Decision and computing science, Coimbatore Institute of Technology

## Public links

- app\.notion\.com: https://app\.notion\.com/p/Product\-Portfolio\-24a50ffb18b980da8803f74d0eda8651

[View the original profile](https://tal.club/meet/nithin-viswanathan)

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