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Nithin Viswanathan

Growth & Product Analyst @ aha OTT | Behavioral analytics for 15M users | Retention, Funnel & Product | Snowflake · SQL · Python | ex- Qalara (Reliance Retail )

Bengaluru

2+ years of work experience

BeBetta
Aug 20263 moPresent

Bangalore

aha
Oct 202510 moAug 2026

Hyderabad, Telangana, India

Owned analytics for a 15M user OTT platform, leveraging SQL (Snowflake, AWS) to analyze user behavior across acquisition, engagement, and retention, driving personalization and product led growth initiatives.
Qalara
Jun 20241 yr 5 mosOct 2025

Bangalore Urban, Karnataka, India

• Owned end-to-end product and marketing analytics; translated data into insights that improved funnel performance and CX. • Built and maintained Power BI dashboards integrated with GA4 to monitor user behavior and drive a 20% uplift in sales performance. • Extracted backend data using AWS Athena (SQL) and automated reporting pipelines with Python, reducing manual work by 40%. • Defined and tracked key KPIs including CLV, churn, and repeat purchase frequency to refine loyalty and growth programs. • Implemented a centralized Lead Management System and improved sales team efficiency by 30%. • Identified high-potential buyers using segmentation models (RFM, CLV) and developed data-driven buyer personas. • Streamlined AOP reporting and aligned performance insights with strategic planning and forecasting.
Utvyakta (an IIoT company)
Feb 20235 mosJun 2023

Coimbatore, Tamil Nadu, India

• Improved maintenance schedules and gained practical experience in data analysis. Collected, organized, analyzed, and cleaned noisy data with attention to detail and accuracy to extract meaningful insights. • Implemented data warehousing techniques to develop and maintain data pipelines and workflows, ensuring accuracy. • Implemented statistical analysis to identify trends, patterns in data, increasing data transformation accuracy from 89% to 99.5% Collaborated with cross-functional teams and stakeholders to ensure data accuracy and consistency across different assets. • Weave storytelling into presenting insights and recommendations for non-technical stakeholders, to improve business goals. • Established real-time monitoring on KPI metrics in the dashboard, resulting in a 15% cost reduction in operational expenses and decreasing the chances of malfunctions by 30%
ProGrad Junior
Aug 20213 mosOct 2021

Coimbatore, Tamil Nadu, India

• Created Python content and related projects to teach coding to 300+ kids aged 13-16 as part of the company's objective. • Participated in code reviews, documentation, PPT presentations, and knowledge-sharing sessions with mentors. • Contributed to business development and assisted in creating efficient designs and solution processes, resulting in a 30% improvement in Project Management.

Nithin’s AI Stack

claude code
claude code
claude
claude
lovable
lovable
mcp
mcp
n8n
n8n
notion
notion

Education

Coimbatore Institute of Technology

M.Sc, Decision and computing science

Coimbatore Institute of Technology

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Headline

Growth & Product Analyst @ aha OTT | Behavioral analytics for 15M users | Retention, Funnel & Product | Snowflake · SQL · Python | ex- Qalara (Reliance Retail )

About

Over 15 million OTT users. Terabytes of behavioral data. My job is to find the signal in the noise - and turn it into decisions that grow products. I'm a Growth & Product Analyst currently at aha, South India's leading OTT platform, where I analyze viewer behavior, content consumption patterns, and retention funnels to improve how 10M+ users experience the platform every day. Before this, at Qalara (Reliance Retail's B2B global commerce platform), I built analytics infrastructure from scratch - Power BI dashboards, Python automation pipelines, RFM segmentation models that delivered a 20% uplift in sales performance and a 30% improvement in sales team efficiency. My edge is cross-functional: I sit at the intersection of product, data, and growth. I've shipped a Lead Management System, built a freight quote engine, and designed retention campaigns not just analyzed them. What I do well: User behavior & funnel analytics (GA4, Snowflake, SQL) | Retention modeling & lifecycle strategy (RFM, CLV, churn) | Product analytics & A/B experimentation | Dashboard design that non-technical stakeholders actually use Currently open to conversations around Senior Analyst, Product Analytics, or Growth roles in OTT, consumer tech, or e-commerce.

Location

Bengaluru

AI stack

claude code

claude

lovable

mcp

n8n

notion

Work experience

Product analyst at BeBetta, Aug 2026 - Present · 3 mo, Bangalore

Assistant Manager - Analytics at aha, Oct 2025 - Aug 2026 · 10 mo, Hyderabad, Telangana, India, Owned analytics for a 15M user OTT platform, leveraging SQL (Snowflake, AWS) to analyze user behavior across acquisition, engagement, and retention, driving personalization and product led growth initiatives.

Business Analyst at Qalara, Jun 2024 - Oct 2025 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, • Owned end-to-end product and marketing analytics; translated data into insights that improved funnel performance and CX. • Built and maintained Power BI dashboards integrated with GA4 to monitor user behavior and drive a 20% uplift in sales performance. • Extracted backend data using AWS Athena (SQL) and automated reporting pipelines with Python, reducing manual work by 40%. • Defined and tracked key KPIs including CLV, churn, and repeat purchase frequency to refine loyalty and growth programs. • Implemented a centralized Lead Management System and improved sales team efficiency by 30%. • Identified high-potential buyers using segmentation models (RFM, CLV) and developed data-driven buyer personas. • Streamlined AOP reporting and aligned performance insights with strategic planning and forecasting.

Data Analyst at Utvyakta (an IIoT company), Feb 2023 - Jun 2023 · 5 mos, Coimbatore, Tamil Nadu, India, • Improved maintenance schedules and gained practical experience in data analysis. Collected, organized, analyzed, and cleaned noisy data with attention to detail and accuracy to extract meaningful insights. • Implemented data warehousing techniques to develop and maintain data pipelines and workflows, ensuring accuracy. • Implemented statistical analysis to identify trends, patterns in data, increasing data transformation accuracy from 89% to 99.5% Collaborated with cross-functional teams and stakeholders to ensure data accuracy and consistency across different assets. • Weave storytelling into presenting insights and recommendations for non-technical stakeholders, to improve business goals. • Established real-time monitoring on KPI metrics in the dashboard, resulting in a 15% cost reduction in operational expenses and decreasing the chances of malfunctions by 30%

Content Developer - Technical at ProGrad Junior, Aug 2021 - Oct 2021 · 3 mos, Coimbatore, Tamil Nadu, India, • Created Python content and related projects to teach coding to 300+ kids aged 13-16 as part of the company's objective. • Participated in code reviews, documentation, PPT presentations, and knowledge-sharing sessions with mentors. • Contributed to business development and assisted in creating efficient designs and solution processes, resulting in a 30% improvement in Project Management.

Education

M.Sc, Decision and computing science, Coimbatore Institute of Technology

Public links

app.notion.com: https://app.notion.com/p/Product-Portfolio-24a50ffb18b980da8803f74d0eda8651