Headline

AVP - Product @ Sony, Ex-Head of Product @ Airtel | Subscriptions | Payments | Platforms | Growth | Customer Experience

About

Hi, I am Nithin, a Product Manager with 12+ years of experience in building some great products in B2C, Enterprise SaaS, and EdTech currently working as AVP Product Management for Sony Pictures, leading the SVOD, Payments, and Experience. I previously worked as Head of Product and Analytics for Airtel Xstream TV building some spectacular products in the space of Connected TV, Ad Tech, Video, and AI. Customer Research, Problem Identification, Growth, Finding Insights, enhancing User Experience, and monetization are my core skills. I always loved solving problems, and storytelling and eventually landed in Product Management which I am in love with. I call myself a Product Manager by profession and an Entrepreneur from the heart. I have experience in leading multiple cross-functional teams working alongside leadership teams and driving business outcomes. I am also an ex-entrepreneur and have built Nestonrent, a prop-tech company that provides better house rental solutions. Our focus was majorly on NRIs with rental properties in India. I have built the company from 0 to 400k USD in revenue. Had a great time building and running the company for 2 years and had to shut it as we couldn't scale but I got a chance to learn a ton. Since my startup, I, fortunately, got a chance to work as a Product Manager of both 0 to 1 products and also products at scale. One more thing I am fortunate about it I always got a chance to work on multiple or a portfolio of products. Not many get such an opportunity. I got lucky, I guess. ☺️ My 10+ years of experience in Product Management and 12 years of experience in total led me to learn and excel in building Business processes, Product Management, Design, Analytical Skills, and Product Strategy. And yeah, I have an MBA with a specialization in Information Technology Business Management from Symbiosis International University.

Location

Bengaluru

AI stack

anthropic apis

antigravity

claude code

kiro

lovable

notebooklm

Work experience

AVP Product at Sony Pictures Networks India, Sep 2024 - Present · 2 yrs 1 mo, Bengaluru, Leading SVOD, Payments, UX, and Subscription Platform; owning the full monetization stack (Identity and Access Management, Global Payments, Billing, Entitlements, offers, catalog, Partner integrations & Analytics), churn management, global rollout strategy, and Subscription Growth for India and International markets

GM, Head of Product at Airtel Digital, Jun 2022 - Sep 2024 · 2 yrs 4 mos, Bengaluru, Led Product and Analytics teams of Airtel Xstream TV (B2B & B2C). - End-to-end User Experience: On-screen UX, Contact Center, and Installation Experience. - Monetisation: OTT Sales, Linear Channel Additions, and Linear Pack Upgrades. Achieved 12x growth in channel additions and 4x growth in OTT sales. - Engagement: Boosted user engagement by over 65% compared to the industry average, leveraging ML-based recommendations and Gen AI for metadata enrichment. - Growth: Scaled the product by 10x in 2 years while introducing multiple new products and offers - Ads: Built Programmatic Ads ground up. Implemented new Ad properties and built Dynamic Ad Insertion(DAI). This led to an increase in Ads ARR by 700% in one year. - Built Companion App - To watch TV on mobile for 16 million DTH users of Airtel. - Led and influenced the workforce platform used by thousands of on-ground DTH installation teams to enable them with seamless installation and repairs. - Analytics: Built in-house analytics capabilities by leading a team of 3 data analysts. - Churn Management: Arrested churn by 50%, saving USD 15 million. - New devices: Launched 3 new devices with better performance and eventually saving costs. Launched IPTV from Concept to Launch.

Senior Product Manager at Airtel Digital, Apr 2021 - May 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India

Product Lead at Quess Corp Limited, Apr 2020 - Apr 2021 · 1 yr 1 mo, Bengaluru, Karnataka, Worked as a Product Lead building & and scaling WorQ - Workforce Management Platform and DASH - Employee Benefits Marketplace for 400,000 blue-collar workforce. Led a team of Product Managers and Analysts. https://play.google.com/store/apps/details?id=com.inedgenxt&hl=en_IN&gl=US

Product Manager at Simplilearn, Sep 2018 - Apr 2020 · 1 yr 8 mos, Bengaluru, Karnataka, India, Product Manager for Platform, Learner Experience, Practice Labs, Integrations and Enterprise Business products Built 0-1 B2B2C products and launched the catalog on Ed-Tech marketplaces like Degreed and Edcast. Worked as a Data Protection Officer and also worked on ensuring the Accessibility compliance across the platforms https://www.simplilearn.com/corporate-training

Head of Product & Marketing / Co-founder at Nestonrent Technologies, Jan 2016 - Aug 2018 · 2 yrs 8 mos, India, - All things Product, Growth & Marketing. - Bootstrapped & scaled the business to a revenue of USD 300k without seeking any external funding - Built property discovery, booking, and management platform with a team of freelancers Nestonrent is a prop-tech startup. It started in Hyderabad in November 2015 and expanded to other cities. Clocked a revenue of USD 300k. Aimed high, Hustled, Learnt a lot but failed to raise funds, and finally moved to a full-time job.

Education

Master of Business Administration (M.B.A.), Information Technology Business Management, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Technology (B.Tech.), Electronics and Communications Engineering, Jawaharlal Nehru Technological University

Public links

github: https://github.com/nithinvempati9-web