Headline

Manager | Digital Marketing

About

I help marketing teams get more from their automation — fewer errors, smarter targeting, and campaigns that connect. Currently expanding RSM’s email marketing capabilities in India and building a team that delivers results.

Location

Bengaluru

AI stack

claude

gemini

grok

Adobe Firefly

ChatGPT

Microsoft Copilot

Work experience

Digital Marketing Manager 2 - Marketing Automation at RSM US LLP, Aug 2026 - Present · 3 mos, Bengaluru · Hybrid

Digital Marketing Manager 1 - Marketing Automation at RSM US LLP, Sep 2024 - Aug 2026 · 2 yrs, Bengaluru · Hybrid, Building and leading a new Email Marketing Automation & Personalization team in India to scale global marketing operations. Enabled new engagement campaigns by educating Marketing and Demand Gen teams on Marketo’s capabilities, including advanced email targeting and progressive profiling. Streamlined database, processes, and documentation to boost targeting, reporting, and team collaboration. Implemented a peer review process that eliminated campaign errors and improved quality.

Marketing Team Lead at Accenture, Sep 2023 - Sep 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Client: Pfizer I manage a team of 14 campaign developers to deliver the campaigns on time and without error. Received Emerging Team Lead Award Q1, FY24

Campaign Manager at Accenture, Jun 2021 - Aug 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, E2E project management for B2B campaigns Liaison with the UK, Spain, Germany, France, and Turkey markets to get the campaigns and content developed and deployed on the planned date, and monitored the campaign post-launch. Build complex campaigns and segmentation in Marketo. Forecast and resource management. Perform UAT for complex or journey campaigns. Checklist maintenance to prevent the potential error. Proactively identify areas for improvement within the process and suggest/implement solutions. Star of Business Award Q1, FY23 Core Value Champion Award Q2, FY23 Star of Business Award Q4, FY23

Campaign Manager at Accenture, Mar 2020 - Jun 2021 · 1 yr 4 mos, Navi Mumbai, Maharashtra, Project management for B2C campaigns from start to launch. Liaison with US clients, vendors, agencies to collect the requirement of the campaign. Track new project and keep tabs on the existing with the help of JIRA. Build campaigns and segmentation in Marketo. Create source code for tracking the visits via the Metadata tool. Share the target counts with the client and seek approval to launch the ad hoc campaigns. Perform UAT testing before the launch of the campaign. Work on campaigns which include: Email Marketing, Landing Pages, Promotional banners, Promotional print files. Setting up the builder document based on the requirement. Proactively identify areas for improvement within the process suggest/implement solutions

Associate Account Manager at Oracle, Oct 2018 - Mar 2020 · 1 yr 6 mos, Bengaluru Area, India, • Working on Oracle Responsys for the US Market • Daily communication with the client to provide the status on Email campaigns that launched and/or will be launching in future • Forecasting work volume and making the necessary arrangements in the ground level to support the cause • Proactively identifying the areas for improvement within the process; suggest/implement solutions • Implemented process improvement in the various task and reduced the working hours by 1 on daily tasks. • Tracking the campaign status and sending the daily progress to the client • Budgeting and Invoicing monthly based on the work hour and the total number of campaigns completed during the particular month • Weekly and Monthly customized reports based on the client’s preference • Manage client relationship as the contact point for all account activities and queries • Automated manual process of project trackers to avoid human error or miss on important data which further led to the non-timely launch or error in the campaigns. • Managed some of the top clients like Macy’s, Lane Bryant, Catherine's, Justice, Discover Financial Services, JC Penny, etc.

Digital Account Manager at Ubiquantum Technologies India Pvt Ltd, Jun 2018 - Oct 2018 · 5 mos, Bengaluru Area, India, A unit of Disha Communications Pvt Ltd (A 30-year-old advertising agency) • Ensuring my clients receive a service that extends beyond the expected • Primary point of contact for our clients • Oversees day-to-day activities for assigned clients • Timeline and project management for all client deliverables • Providing support for the digital strategy • Management of all the Web Design and Development projects • Research, Analysis, and helping the client with new ways to drive potential traffic • Google AdWords Certified • Google My Business Certified Additional Job Responsibilities • Studio Management - assigning creative tasks for designers and content writers and ensuring all the priority jobs are completed. • Working on tenders and bid proposals.

Digital Marketing Executive at Ubiquantum Technologies India Pvt Ltd, Dec 2016 - Jun 2018 · 1 yr 7 mos, Bengaluru Area, India, • Working on campaign briefs, formulating advertising strategies • Maintaining and increasing client relationships by managing client expectations • Taking briefs from clients and generating proposals for the said briefs • Coordinating with other departments within the organization • Account Manager for Website Development projects. • Optimize content for the website and social networking accounts. • Working on Tender bids for Digital activities. • Updating reports to clients on a weekly or monthly basis. • Email Marketing, Social Media Strategy, Social Media Management, Media Execution, Campaign Management, Client Management and Servicing SEO, SEM, SMO, ORM, Research.

Freelance Web Developer at Freelance, Jul 2015 - Dec 2016 · 1 yr 6 mos, Bengaluru, Karnataka, India, I am a freelance Web Developer with experience developing multiple projects using JavaScript, HTML, CSS, AJAX, Bootstrap, ASP.Net, SQL etc. Learnt industry best practices and practical software development standards. Developed multiple single page websites using JavaScript, HTML, CSS, Bootstrap.

Education

Master of Computer Applications - MCA, Computer Science, nitte meenakshi institute of technology

Bachelor of computer application, Computer Science, SBRR Mahajana First Grade College, Jayalakshmipuram