Nitesh Nikhare on Tal
Headline
Senior Software Engineer | AdTech & AI at Walmart | IIT Madras | Ex-Oracle, MS, PayPal
About
I am a well seasoned platform engineer working in AdTech, focused on building large-scale, AI-driven advertising systems. Currently at Walmart AdTech, where I design and lead high-impact platforms across campaign management, automation, and optimization. My work powers the full advertiser journey — from campaign creation to delivery, governance, and performance improvement. Key areas of impact: Architected scalable Campaign Management APIs supporting high-throughput booking flows Built a mission-critical Admin Platform with RBAC to safely manage campaigns and prevent budget overspend during outages Built the Creative Intelligence ecosystem, data processing pipelines using Airflow DAGs, DataProc Clusters, and Elements cloud, generating ML/heuristic-based insights, score and recommendations to improve creative quality and CTR Implemented a Unified Recommendations Framework combining pacing, budget utilization, creative performance, and delivery signals Led Auto-Campaign and Campaign Co-pilot initiatives, enabling AI-driven campaign creation, auto-creative generation, and faster advertiser onboarding Previously, I was a Senior Member of Technical Staff at Oracle, working on Logging Analytics in OCI, building production-grade APIs and backend systems at cloud scale. Earlier roles at Microsoft and PayPal involved cloud migrations to Azure, pricing systems, and data-driven analysis of user and transaction behavior. I hold an M.Tech in Computer Science from IIT Madras and specialize in distributed systems, backend architecture, AdTech platforms, AI-assisted workflows, and system design. Always interested in building high-leverage platforms and solving hard, real-world scale problems.
AI stack
cursor
elevenlabs
gemini
hugging face
mcp
railway
Work experience
Senior Software Engineer at Walmart Global Tech India, May 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India
Senior Member Of Technical Staff at Oracle, Dec 2021 - May 2024 · 2 yrs 6 mos, Bangalore Urban, Karnataka, India
Software Engineer II at Microsoft, May 2020 - Oct 2021 · 1 yr 6 mos, Hyderabad, Telangana, India, Working on migrating the on-prem services to Azure web services, Azure Function apps and Logic apps
Software Engineer 2 at PayPal, Jul 2017 - Mar 2020 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Developed many features to enhance the capability of the Pricing Engine including the support for presentment currencies, Zero fees configurability with override adjustments, Limit based withdrawal and many more. Also, working on Analytics front to provide insights into the impact of price structure change to the user and transaction behavior pattern, for the upper management and operations.
Teaching Assistant at Indian Institute of Technology, Madras, Aug 2015 - Jul 2017 · 2 yrs, Greater Chennai Area, 1. Teaching Assistant (TA) for the Computing Facilities for 1 year since august 2015 2. TA for Introduction to Database Systems since June 2016 till January 2017 3. TA for Cloud computing since January 2017 to June 2017
Education
M. Tech, Computer Science, Indian Institute of Technology, Madras
Bachelor's of Engineering, Computer Engineering, Savitribai Phule Pune University
