Creative Team Lead at Nalli silks

Bengaluru, Karnataka, India

Jaipur, Rajasthan, India

Noida, Uttar Pradesh, India
Delhi, India

Delhi, India







Bachelor of Computer Applications, Computer Technology/Computer Systems Technology
DSB
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Senior Creative Lead with 5+ years driving end-to-end brand strategy, design systems, and high-velocity content pipelines for consumer brands. Proven ability to build and scale creative functions from scratch - overhauling visual languages, launching exclusive product lines, and engineering data-informed campaigns that achieved a 300%+ lift in social and email traffic. Known for balancing strategic thinking with craft-level execution across motion, digital, print, and in-store touchpoints. Ready to lead creative at scale
Nainital
claude code
meta
Adobe Firefly
ChatGPT Images
Figma Make
Ideogram
Creative Team Lead at Nalli Silk Sarees Pvt. Ltd., Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, • Rebuilt the entire visual design system from ground up - establishing a scalable, multi-touchpoint brand language covering digital, print, in-store, and campaign communications. • Designed and implemented a structured design-to-delivery pipeline, cutting production turnaround by 40% and significantly improving cross-team consistency. • Led data-informed visual strategy that drove a 300%+ increase in social media engagement and email marketing traffic within two quarters of implementation. • Directed creative on multiple exclusive product launches - developing distinct, tailored brand identities per collection, from concept through final asset delivery. • Defined and enforced brand tone guidelines adopted across all internal and agency stakeholders.
Senior Creative Designer at Thrillophilia.com, Apr 2024 - Sep 2025 · 1 yr 6 mos, Jaipur, Rajasthan, India, • Crafting visually compelling event graphics that elevate brand presence and captivate target audiences. • Designed over 100+ event and marketing creatives, led a team of young creatives with best graphics and Media out there. • Ensured brand consistency across digital, print, and event campaigns. • Developed video and motion graphic content for social media and marketing channels.
Social Media Manager at Veggie Culture LLP, Feb 2022 - Aug 2022 · 7 mos, Noida, Uttar Pradesh, India
Graphic Designer | Video Editor at Digitally Yours, Nov 2021 - Apr 2024 · 2 yrs 6 mos, Delhi, India, Created digital and print marketing assets for OrientBell Tiles, boosting lead generation and audience engagement. Developed promotional graphics and video creatives for Liva Miss Diva 2022, enhancing event visibility and online reach. Led the production of animated videos, motion graphic reels, GIFs, and social media campaigns, ensuring high-quality, on-brand visuals. Collaborated with cross-functional teams on content strategies, contributing to consistent brand storytelling across platforms.
Account Manager | Design coordinator at The Design Cookie, Feb 2021 - Aug 2022 · 1 yr 7 mos, Delhi, India, Managed client accounts and oversaw the design process from brief to delivery for multiple brands. Developed and scheduled social media content aligned with brand guidelines and trending topics. Coordinated with internal design teams to streamline creative workflows and meet tight deadlines. Facilitated client approvals, ensuring fast turnarounds and high client satisfaction on deliverables.
Bachelor of Computer Applications, Computer Technology/Computer Systems Technology, DSB