Headline

Product Designer with 8+ years of experience building high-scale consumer products across social, creator, monetization, and growth ecosystems impacting millions of users.

About

Product Designer with 8+ years of experience building consumer products across social, creator, growth, and monetization ecosystems. At ShareChat and Moj, I’ve led and contributed to 0→1 launches, live experiences, recharge monetization, creator tooling, and scalable internal platforms serving millions of users. With a foundation in visual design and branding, I’ve evolved into a product designer focused on crafting intuitive, scalable, and business-impact-driven experiences. I also integrate AI-powered workflows using tools like Figma AI, ChatGPT, Midjourney, Cursor, and other generative AI platforms to accelerate ideation, prototyping, UX exploration, and design execution. I enjoy solving complex user problems, simplifying workflows, and designing experiences that drive engagement, retention, and growth.

Location

Bengaluru

AI stack

antigravity

codex

cursor

Work experience

UXD-3 || Lead Product Designer at ShareChat, Apr 2023 - Present · 3 yrs 5 mos, Bengaluru, Karnataka, India, - Played a key role in designing and launching the 0→1 “Moj Live” app with a focused onboarding and simplified content discovery experience tailored for live engagement, achieving a 75% install-to-feed open rate and driving strong early-stage user activation. - Redesigned the recharge experience by simplifying plan selection, improving information hierarchy, and optimizing the conversion journey, contributing to a 24% rise in new rechargers and improving first-time conversion for high-intent users. - Optimized key user flows and crafted intuitive, user-centric interfaces focused on usability and faster task completion, resulting in a 15% increase in overall user engagement across core experiences. - Led growth-focused design initiatives and enhanced monetization touchpoints through strategic UX improvements and experimentation, contributing to a 25% boost in revenue. - Designed scalable internal tools and streamlined operational workflows with a focus on usability and efficiency, reducing operational costs by 18% and improving team productivity.

Senior User Experience Designer || UXD-2 at ShareChat, Oct 2021 - Apr 2023 · 1 yr 7 mos, Bangalore Urban, Karnataka, India, - ShareChat Toolset: Designed a comprehensive toolset that empowers users of all levels which focused on creating intuitive campaign templates, a seamlessly integrated PWA( Progressive Web App), and content creation and management functionalities that prioritise user experience. By emphasising scalability, customisation, and accessibility, ensuring the toolset caters to diverse user needs and supports future growth. - Support Efficiency Optimization: Optimise customer service operations, championed the integration of Sanity and Usetiful. Designed user-centric designs to streamline interactions . This initiative significantly reduced average handling time (AHT), contributing to enhanced user satisfaction through a more efficient and user-friendly support experience. - ShareChat Brand Transformation: Designed a holistic brand rebranding initiative that extended beyond visual aesthetics and prioritised user experience at its core. Through comprehensive user research and competitor analysis, with strategic redefinition of ShareChat's brand identity. It helped strengthen the brand's market position and build a powerful and influential image.

User Experience Designer || UXD-1 at ShareChat, Apr 2021 - Oct 2021 · 7 mos, Bengaluru, Karnataka, India, - ShareChat Ads: Designed and implemented the ShareChat Ads website, crafting a user-friendly interface and seamlessly integrating a comprehensive design system for consistent branding across all ad formats. Additionally, led the creation of high-performing marketing creatives, ensuring brand alignment and campaign impact. - Moj UX/UI & Flagship Features: Crafted intuitive user experience and interface (UX/UI) for Moj, including impactful features like Moj Star and Campaigns, resulting in enhanced user engagement. - ShareChat Website Revamp & Mohalla Studio: Revamping of the ShareChat website, prioritising user-friendliness and aesthetic appeal. Additionally, launched Mohalla Studio, a dedicated platform catering to the needs of the creative community. - Jeet 11 Retail App : Designed a Jeet 11 retailer app empowering them with central offer/deal management, seamless recharge, and transparent transaction history. Streamlined operations, reduced third-party dependence, and fostered customer trust, all within a user-friendly, offline-functional app.

Visual Designer at Elanic, Jun 2017 - Jun 2019 · 2 yrs 1 mo, - Design a homepage that flawlessly reflects our brand's essence, ensuring that the design is user friendly and aesthetic. - Collaborated with the content team to brainstorm and design campaigns that resonate with audiences. - Partnered with the product team to create seamless and intuitive UI elements that enhance user experience. - Directed the entire video production process, from concept to execution, crafting captivating digital ads that drive user engagement.

Freelance Graphic Designer at Kit Genie, Nov 2016 - Dec 2016 · 2 mos, Pune, Maharashtra, India

Graphic Designer at Honeycomb Creative Support Pvt Ltd., Oct 2016 - Mar 2017 · 6 mos, Bengaluru, Karnataka, India, ~Designed various brand logos following the Design Process. ~Worked on Chandrika and Santoor Brand Packaging. ~Creation of new Font for the brand. ~Worked on print media and basic Web Design.

Creative Graphic Designer at Ascetic Exports Jaipur, May 2016 - Jul 2016 · 3 mos, Jaipur, Rajasthan, India

Education

Masters of Arts, Clinical Psychology, Indira Gandhi National Open University

Bachelor's degree, Accessory Design, National Institute of Fashion Technology, Rae Bareli