---
title: "Nishtha Bairagi - Head of Operations & Brand Strategy in Bengaluru | Tal"
description: "Meet Nishtha Bairagi, Head of Operations & Brand Strategy based in Bengaluru. AI stack includes claude code, gemini, and meta."
image: "https://tal.club/meet/nishtha-bairagi/share-image"
---

# Nishtha Bairagi on Tal

## Headline

Head of Operations & Brand Strategy

## About

I work at the intersection of brand strategy, creativity and execution\. My journey started in social media and content, but over time, my work has evolved into understanding brands more holistically, what they stand for, how they should communicate, and how an idea can move from a thought to something people actually experience\. What I enjoy most is taking an “What if we tried this?” and turning it into something that actually exists and making sure the people, processes and creative thinking behind it come together to make it work\. I like being involved in the space between the big picture and the details: shaping a direction, challenging an idea when it needs to be challenged, bringing different teams together, and figuring out how to make good work happen\. Having worked across different categories and brands, I’ve learned that there isn’t a single formula for building something people connect with\. The strategy has to make sense for the brand, the creativity has to feel true to it, and the execution has to carry the idea all the way through\. That intersection is where I do my best work\. Currently open to opportunities where I can shape bold, community\-first content that drives engagement and conversions\. Let’s connect if you're hiring or simply want to jam on creative growth ideas\!

## Location

Bengaluru

## AI stack

claude code

gemini

meta

notebooklm

openai

ChatGPT Images

## Work experience

Head of Operations & Brand Strategy at House of Alt, Jun 2026 \- Present · 6 mos, Currently leading operations and brand strategy across 15\+ accounts at House of ALT, with a focus on team management, brand direction, campaign planning and end\-to\-end execution\. My role involves working closely with both clients and internal teams to take ideas from strategy to execution—across content, campaigns, production, influencers and creative communication\.

Senior Brand Manager at House of Alt, Aug 2025 \- May 2026 · 10 mos, Managed the strategic and creative direction of multiple brands, with a focus on brand positioning, social media strategy, content, campaigns and communication\. Worked across the creative process—from developing ideas and scripts to coordinating shoots, influencers and post\-production, while working closely with clients and internal teams to bring brand strategies to life\. \* Developed brand strategies, positioning and communication directions tailored to each brand and its audience\. \* Built social media strategies, content pillars and monthly content calendars across multiple accounts\. \* Conceptualised campaigns and creative ideas, translating brand objectives into social\-first communication\. \* Led Reel ideation, scripting and UGC concepts, including hooks, storytelling and platform\-specific formats\. \* Planned and coordinated content shoots, working across concepts, scripts, talent, sequences and execution\. \* Managed influencer collaborations and integrated creator\-led content into brand campaigns\. \* Worked closely with clients, designers, editors and production teams from ideation through final execution\.

Social Media Manager at Sparkplug Inc\., Apr 2024 \- Jun 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, \- Led 360° content strategy for a wide mix of F&B and hospitality brands—turning brand values into relatable, engaging digital stories across Instagram and Meta\. \- Created and managed monthly content calendars that blended campaign goals, trend analysis, and platform\-first formats—ensuring timely, relevant, and consistent publishing\. \- Directed the visual and narrative tone of brands by briefing video editors and designers—translating abstract ideas into scroll\-stopping reels, and branded videos\. \- Collaborated closely with founders, chefs, and marketing heads to bring out the unique personality of each brand—from the farm\-to\-fork story at Farmlore, to the nostalgic\-meets\-modern vibe of 1944 The Hocco Kitchen, to heritage luxury positioning for Chunda Shikar Oudi\. \- Built content playbooks and moodboards that ensured visual consistency across campaigns, photoshoots, and UGC collaborations\. \- Delivered performance\-first content with a creative soul—balancing A/B\-tested concepts with trend\-led engagement tactics \(e\.g\., regional food ASMR, behind\-the\-scenes prep, culture\-driven reels\)\. \- Known for marrying storytelling with analytics—every creative decision grounded in insights from previous posts, industry benchmarks, and platform shifts\.

Social Media Manger at Wabasta, Oct 2022 \- Oct 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Led end\-to\-end social strategy, execution, and growth for a homegrown fashion & lifestyle label\. At Wabasta, I spearheaded the entire social media strategy and operations for the brand, focusing on elevating our online presence and driving engagement across platforms\. My role encompassed both the creative and analytical aspects of social media management, allowing me to: Develop and execute comprehensive social media strategies tailored to our brand’s objectives and audience, leveraging insights from platforms like Instagram, Facebook, LinkedIn, and Twitter\. Plan, create, and schedule engaging content that resonated with our followers, utilizing a mix of multimedia, including graphics, videos, and user\-generated content\. Monitor analytics and performance metrics, ensuring that campaigns were optimized for reach, engagement, and conversions\. This data\-driven approach helped us consistently meet and exceed growth targets\. Collaborate with cross\-functional teams, including marketing, design, and sales, to ensure that all social media efforts aligned with broader business goals\. Manage paid ad campaigns, resulting in significant increases in follower growth and brand awareness, while maintaining an efficient budget\. Community management, engaging with followers, responding to inquiries, and cultivating a loyal brand community\. Stay on top of trends and platform updates, implementing the latest tools and techniques to keep Wabasta at the forefront of social media innovation\.

## Education

B\. design, Fashion/Apparel Design, school of fashion technology

[View the original profile](https://tal.club/meet/nishtha-bairagi)

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