Headline

Branding with Love

About

I’m a brand strategist who accidentally took the scenic route, from jewellery boardrooms to classrooms and back to building brands that sparkle. Over the years, I’ve worn many hats: strategist, marketer, merchandiser, storyteller, mentor, and occasionally the person fixing everything five minutes before launch. From shaping jewellery brands and customer experiences to stepping into teaching and guiding future professionals, every chapter added a new layer to how I understand people, brands, and business. I believe branding is a lot like fine jewellery, the real value lies in the craftsmanship behind what people see. Whether it’s building a luxury retail identity, creating campaigns that connect emotionally, training teams, or turning chaos into strategy, I thrive where creativity meets business sense. Now back in the world of jewellery branding, I bring a mix of industry insight, teaching-led clarity, and a slightly obsessive love for consumer psychology, visual storytelling, and brand positioning. Jewellery taught me elegance. Teaching taught me patience. Strategy taught me that both are useless without people. Currently building brands that don’t just sell : They stay remembered.

Location

Bengaluru

AI stack

notion

openai

perplexity

replit

Work experience

Chief Branding and Strategy Officer at Scarlett Designs And Jewellery, Mar 2026 - Present · 4 mos, Hybrid

HOD - Jewelry Merchandising at IIG South, Jul 2025 - Mar 2026 · 9 mos, Bengaluru, Karnataka, India

Marketing and Operations Specialist at Joyalukkas, Apr 2024 - Jul 2025 · 1 yr 4 mos, Bangalore Urban, Karnataka, India

Marketing Manager at Anmol Swarn (India) Private Ltd, Jan 2020 - Apr 2024 · 4 yrs 4 mos, Bengaluru North, Karnataka, India, 1. Contacting potential clients to establish rapport and arrange meetings. 2. Planning and overseeing new marketing initiatives. 3. Researching organizations and individuals to find new opportunities. 4. Increasing the value of current customers while attracting new ones. 5. Finding and developing new markets and improving sales. 6. Attending conferences, meetings, and industry events and exhibitions. 7. Developing quotes and proposals for clients. 8. Developing goals for the development team and business growth and ensuring they are met. 9. Training personnel and helping team members develop their skills. 10. Handling Gati Software used for Jewellery Stock Maintenance. 11. Working on Website Requirements, Vision, Mission, and objectives of the company. 12. Monitoring the team and coordinating with them for efficient results. 13. Nurturing and developing relationships with key customer accounts.

Education

Master of Business Administration - MBA, Marketing, PES University