Headline

Product Manager | AI & Growth | Acquisition, Activation & Conversion | GenAI & Conversational AI | Fintech & Lending | Product Analytics | Zype | Ex-Livspace

About

I'm a Growth Product Manager who works on funnels: acquisition, activation, re-engagement and rewards. I decide what ships with experiments, not opinions. At Zype, a Series B digital-lending fintech, I own growth across the customer journey, from first touch to loan disbursal. 1. Acquisition: designed a platform-agnostic loan origination journey for partner platforms that is now the primary acquisition channel 2. Activation: redesigned the Account Aggregator consent journey to help increasing the bank statement funnel upto 85%. 3. Re-engagement: built a reapplication journey that brings back dropped-off and rejected applicants from where they left off, plus an in-app referral loop 4. Measurement: set up multi-channel attribution (AppsFlyer) and a WebEngage-to-in-house data pipeline that shows lead quality and cost per lead by channel 0→1: launched Loan Against Mutual Funds as a new business line AI is part of how I work. I co-built an AI calling bot that nudges unconverted leads mid-funnel, and I own its conversation design and evaluation. I also build agents in Claude Code that review PRDs, track feature performance and surface user problems, and an MCP server that lets PMs look up metrics and bug status without waiting on BI. Before product, I spent 6+ years in analytics across e-commerce and marketplaces (Livspace, Frendy, Alagrand), so I default to SQL, funnels and A/B tests. CS Engineering, Gold Medalist · NextLeap PM certified Growth · Activation and onboarding · Funnel optimization · A/B testing · Attribution · Referral and re-engagement · Fintech lending (LOS, Account Aggregator, UPI mandates) · Conversational AI · SQL · Tableau

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

codex

lovable

OpenAI Agents SDK

Work experience

Product Manager at Zype, Apr 2024 - Present · 2 yrs 7 mos, Mumbai, • Owned growth initiatives across acquisition, onboarding, and re-engagement for a digital-lending NBFC at Zype. • Designed a platform-agnostic LOS→LMS journey, streamlining partner integrations for enhanced acquisition. • Improved funnel conversion by redesigning the Account Aggregator consent flow and implementing a reapplication journey. • Co-built an AI calling bot, enhancing mid-funnel lead conversion through effective conversation design and rollout.

Manager - Business Analytics at Livspace, Mar 2021 - Mar 2024 · 3 yrs 1 mo, Bengaluru, • Collaborated with the CEO's office to identify and resolve funnel leakages, boosting premium-segment revenue. • Developed QuickSight OKR dashboards to guide pricing strategies for Sales and Category teams. • Achieved ₹30L in savings by optimizing payout parameters, reducing payout-to-revenue from 1.8% to 1.3% ; streamlined reporting processes, cutting analyst reporting time from 10 hours to just 10 minutes through Python automation.

Business Analyst at Frendy, Sep 2019 - Feb 2021 · 1 yr 6 mos, Ahmedabad, • Analyzed purchase behavior to design an assortment and bundling strategy, increasing average order value across stores. • Developed a demand-forecasting model to ensure procurement remained on track during the COVID-19 lockdown. • Automated manual reporting processes using SQL, Python, and VBA, enhancing report delivery speed for CXO and investors. • Created Power BI KPI dashboards to visualize key performance indicators, improving data accessibility for stakeholders.

Business Analyst at Alagrand Retail Private Limited, Jul 2017 - Aug 2019 · 2 yrs 2 mos, Ahmedabad, • Collaborated with developers and designers to enhance the vendor panel for sellers, significantly increasing monthly active users. • Redesigned the category hierarchy, making products easier to find and improving user experience. • Implemented enhanced e-commerce tracking in Google Analytics via GTM, enabling data-driven decision-making.

Education

Bachelor of Engineering - BE, Computer Science, Gujarat Technological University