Headline

Executive supply marketing @Instamart

Location

Greater Bengaluru Area

AI stack

claude code

gemini

openai

Work experience

Executive Supply Marketing at Instamart, Jul 2026 - Present · 4 mos, Bengaluru, I currently work as an Executive – Supply Marketing at Swiggy Instamart, where my role focuses on data analysis, performance monitoring, dashboard development, and automation to support supply and hiring operations. My work starts with analyzing daily hiring requirements and hiring volumes. Based on this data, I build and maintain dashboards to track key recruitment and marketing metrics such as Cost Per Hire (CPH), Cost Per Click (CPC), impressions, clicks, spending, and hiring performance. These dashboards help monitor campaign effectiveness and provide visibility into overall performance. I use Databricks extensively to retrieve and work with the data required for analysis. Depending on the use case, I use Excel and Google Sheets for data cleaning, transformation, analysis, and reporting. I select the appropriate tool based on the scale and complexity of the task. Automation is also an important part of my role. I use Google Colab and Google Apps Script to automate repetitive data-processing, reporting, and spreadsheet workflows. This helps reduce manual effort and improves the efficiency and consistency of regular reporting. A major part of my work involves creating RCA (Root Cause Analysis) dashboards to understand why performance deviates from expectations. I analyze different metrics and break down the data to identify the underlying causes of changes in hiring, campaign performance, spending, and other operational metrics. This enables stakeholders to move beyond simply monitoring numbers and understand what is driving the changes. Overall, my role combines data analysis, business intelligence, dashboard development, automation, and problem-solving. I work with multiple data sources and tools to transform raw operational and marketing data into actionable insights that support performance monitoring, issue identification, and data-driven decision-making.

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Education

Bachelor of Engineering - BE, Telecommunications Engineering, Ramaiah Institute Of Technology