Headline

Programmatic Marketing Expert | Amazon DSP · DV360 · TTD · Freewheel | 5+ Years Driving Campaign Performance Across Premium DSPs

About

Results-driven Programmatic Marketing professional with 5+ years of experience managing and optimizing large-scale digital advertising campaigns across leading DSPs including Amazon DSP, DV360, The Trade Desk (TTD), Freewheel, Quantcast, and Blis. Currently working as an Account Manager at Dentsu, I specialize in Full Funnel Amazon DSP campaigns, auction-based display, YouTube, and video campaigns across diverse verticals — delivering measurable improvements in CPA, CTR,DPVR, Sales and ROAS for brands and performance-focused advertisers. What I bring to the table: End-to-end campaign management — from setup and implementation to optimization and reporting Deep expertise in audience segmentation, creative strategy, and demographic targeting Hands-on experience with full funnel Amazon DSP campaigns, PMP deal setup, floodlight tag implementation, and Campaign Manager 360 Strong cross-functional collaboration with Account Managers, Planning & Strategy teams, and platform support My career spans agencies including Dentsu, GroupM, Cognizant, and Accenture, giving me a well-rounded perspective on both client-facing and operations-heavy programmatic environments. 📩 Open to senior programmatic, Amazon DSP and ad-tech opportunities where I can drive measurable impact at scale.

Location

Bengaluru

AI stack

Canva Magic Studio

Work experience

Account Manager at dentsu, Aug 2024 - May 2026 · 1 yr 10 mos, Bengaluru, Responsible for optimizing campaigns on DV360, Amazon DSP, TTD, Freewheel for various verticals. Optimizing auction-based display and youtube campaigns for different advertisers. Suggestions on correct creative, audience and demographics to target Discussion with AM/PAS on overall account performance on day to day basis.Getting in touch with the support team for any inventory related issues.

Senior Programmatic Executive at GroupM, Aug 2023 - Aug 2024 · 1 yr 1 mo, Gurugram, Responsible for optimizing campaigns on Amazon DSP, DV360, TTD, Freewheel for verticals such as movies, electronics and car parts. Optimizing auction-based display and youtube campaigns for different advertisers. Having Experience on working on other DSPs like Quantcast and Blis. Suggestions on correct creative, audience and demographics to target Discussion with AM/PAS on overall account performance on day to day basis.Getting in touch with the support team for any inventory related issues. Downloading reports and giving suggestions on improving CPA,CTR, CPC etc. Checking proper implementation of floodlight tags.

Programmatic Executive at Cognizant, Mar 2022 - Oct 2022 · 8 mos, Gurugram, Responsible for optimizing campaigns on Amazon DSP and DV360 as a programmatic campaign manager for verticals such as automobiles, beauty products etc. Optimizing auction-based display and youtube campaigns for different advertisers. Also, troubleshooting deals and bid requests. Suggestions on correct creative, audience and demographics to target Discussion with AM/PAS on overall account performance on day to day basis. Getting in touch with the support team for any inventory related issues. Downloading reports and giving suggestions on improving CPA,CTR, CPC etc. Checking proper implementation of floodlight tags.

DV360 Campaign Optimizer at Accenture, Jan 2019 - Mar 2022 · 3 yrs 3 mos, Hyderabad, Optimizing & managing campaigns assigned under my portfolio. Setting up campaigns, IO's, LI's & Youtube Ad groups. Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting. Set up PMP deals and troubleshoot for any issues. Downloading creative reports from Campaign manager 360 Have worked with both client facing and AM.

Education

Bachelor of Engineering - BE, ECE, Nagaland University