Headline

Growth, Marketing & Partner Success at Snapmint

About

Digital marketing professional with more than 8 years of experience in various marketing channels like CRM, Affiliate Marketing, Social Media Marketing, and onsite marketing. Main areas of expertise are: - Behavioral Clustering of the customer database - Improving customer engagement - Cross channel orchestration - Campaign analysis - 360-degree launch of online campaigns - Knowledge of integrated marketing campaign management tools (Oracle Responsys, SAS MA, Adobe Campaign) Working experience on Google Analytics, Omniture, TIBCO Spotfire, SAS, SPSS Also, an avid blogger and an amateur food creator. I own my blog (Masalamojo - link below) and an Instagram channel. I have won awards in the regional food competitions and recently featured in a Premium Lifestyle magazine as well.

Location

Delhi

Work experience

Head of Growth at Snapmint, Sep 2020 - Present · 6 yrs 1 mo, India

Marketing Manager at Hotelbeds Group, Aug 2015 - Sep 2020 · 5 yrs 2 mos, Gurgaon, India

Campaign Manager at Jabong, Mar 2014 - Jul 2015 · 1 yr 5 mos, Gurgaon, India, Multi Channel Integration to create a WOW experience for customers and turn them into brand evangelists. Being as intuitive and interactive as data allows to be to increase the share of returning customers.

Assistant Manager, Marketing at ibibo Group (Tradus.com), Jul 2013 - Feb 2014 · 8 mos, Gurgaon, India, 1. Increasing traction on Tradus.com mobile website and native app 2. In store marketing & traffic optimization 3. Targeted Email marketing & CRM

Business Analyst at Smile Group(Bestylish.com), Nov 2012 - Jun 2013 · 8 mos, Gurgaon, India, 1. SEGMENTED customer database into various clusters based on their online purchase behavior. 2. TARGETED email marketing based on current campaigns/styles launches, etc. 3. Designing appropriate mailer templates and effective content management. 4. Liaison with the ESPs to ensure timely delivery of emails. 5. ANALYZING the critical numbers like delivery rate, open rates, click through rates and ecommerce conversion rates and striving towards higher efficiency. 6. Predictive approach in email marketing to forecast sales figures. 7. CONCEPTUALIZING and launching various online campaigns effectively to ensure a higher success rate.

Education

MBA, Marketing, Christ University, Bangalore

BSc. Honours, Biotechnology, Banasthali Vidyapith