Headline

Organic Marketing Leader • SEO/AEO • YouTube • GTM • AI-Powered Marketing Systems • Content Operations

About

I help companies build organic growth systems that scale without scaling teams, costs, or complexity at the same rate. My work sits at the intersection of organic growth, AI and marketing operations. Most AEO strategies stop at the blog post. I build the systems for the video half everyone's ignoring. I work best with teams that have strong products and ambitious growth goals, but need to turn fragmented marketing efforts into a more structured, repeatable engine. That can mean: # Building an organic growth strategy across SEO/AEO, YouTube, content and distribution # Turning content from a publishing function into an acquisition channel # Using AI agents and automation to make marketing teams faster and more efficient # Building the workflows, processes and measurement systems needed to scale # Taking a new channel or marketing function from 0→1 # Connecting Product, Growth, Sales, Creative and Marketing around a common GTM strategy I'm particularly interested in the question: How can AI change the way marketing teams operate? I’ve built AI-enabled systems that automate parts of research, scripting, creative packaging, metadata and production workflows, while still keeping strategy, judgment and quality in human hands. My approach is simple: understand the business problem first, then figure out the right combination of strategy, people, process, technology and execution to solve it. If any of this sounds relevant to what you’re building, I’m happy to connect.

Location

Bengaluru

AI stack

aistudio

claude code

claude

gemini

openai

Canva Magic Studio

Work experience

Staff Content Editor, Video Programs at ClickUp, Dec 2025 - May 2026 · 6 mos, Led AI-powered operations for two organic YouTube channels with 92K+ subscribers, supporting production of 60–100 videos per month. • Built end-to-end workflows using Claude, n8n and ClickUp SuperAgents across research, scripting, packaging and metadata • Reduced production costs by 40% and turnaround time by 30% • Contributed to 50% MoM growth in YouTube-driven signups through content and operational optimization • Managed 4 agencies and 2 freelancers while working across SEO, Product, Growth and Creative

Marketing Lead at Avocado DAO, Apr 2024 - Jul 2025 · 1 yr 4 mos, Led marketing across B2B SaaS and Web3 products, reporting directly to the CEO and working across GTM, lead generation, SEO, content, lifecycle, PR and partnerships. • Built SEO and content systems contributing to 3× blog traffic growth • Built campaigns and systems that directly influenced lead pipeline • Led product launches and GTM initiatives, including a launch that helped grow the user base 5× • Managed 2 writers and 2 agencies and worked closely with Product, Sales, Engineering and Leadership

Growth lead at StockGro, Jul 2023 - Apr 2024 · 10 mos, Worked across organic growth, social, YouTube, SEO, partnerships and performance marketing. • Helped improve organic and app discoverability through SEO and ASO • Built new video formats that contributed to 3× viewership growth within two months • Led integrated brand and partnership campaigns, including investor-awareness initiatives with NSE • Worked directly with the CEO and cross-functional Product, Media and Growth teams

Head of Content at Binocs.co, Feb 2023 - Jul 2023 · 6 mos, Built the content function from the ground up across SEO, editorial, email marketing, product education, campaigns and social. Created the processes and editorial systems needed to scale publishing while working directly with the CEO and Product teams on positioning complex crypto and financial products.

Associate Manager - Content at CoinSwitch Kuber, Apr 2022 - Feb 2023 · 11 mos, Built and scaled editorial, SEO and newsletter programs. • Built a newsletter from 0 to 15,000 organic subscribers in one quarter with ~40% average open rates • Led a team of writers and editors • Built editorial playbooks and scalable publishing processes • Led SEO-focused initiatives contributing to 3× organic traffic growth

Content Strategist at CoinSwitch Kuber, Oct 2020 - Apr 2022 · 1 yr 7 mos

Education

CA Inter, Auditing, The Institute of Chartered Accountants of India

BCom - Bachelor of Commerce (Professional Accounting), Accounting and Finance, PSGR Krishnammal College for Women