Headline

Design Lead @ Reliance Retail | Ex - Future Lifestyle Fashions (FLF) | Brand Growth Strategist, AI & Digital Marketing Enthusiast, 17 Years of Delivering Impact | Ethnic Wear Specialist | Open to Design Leadership Roles

About

Design Lead | Women's Ethnic Wear | 17 Years in Apparel & Fashion With 17 years in apparel and fashion design, I specialise in women's ethnic wear — building collections that work creatively, commercially, and at retail scale. I started as a designer. Today I lead creative direction, drive product development from concept to production, and partner with brands to deliver collections that connect with consumers and grow the business. Currently at Reliance Retail, I have shaped ethnic wear collections across the full design lifecycle — trend research, fabric development, silhouette direction, sampling, and production — for one of India's largest retail operations. What I bring to every role: ✓ Creative & Commercial Strategy — aligning design vision with consumer insight, market trends, and business objectives to build collections that sell. ✓ End-to-End Product Development — from concept through production, managing quality, timelines, and creative integrity across womenswear and ethnic wear categories. ✓ Team Leadership & Mentorship — leading and mentoring design teams, building creative capability, and fostering a culture of craft and commercial awareness. ✓ Private Label & Brand Building — experienced in developing private label collections and building brand identity through cohesive, market-relevant design. ✓ AI & Digital Innovation — actively applying AI tools in fashion forecasting, design process, and digital marketing to stay ahead of industry shifts. Open to Head of Design and Creative Director opportunities in Bangalore.

Location

Greater Bengaluru Area

AI stack

claude code

deepseek

gemini

meta

metaai

ChatGPT

Work experience

Senior Design Manager at Reliance Retail, Jun 2017 - Present · 9 yrs 5 mos, Bengaluru, Karnataka, India

Senior Designer at Future Lifestyle Fashion, Dec 2015 - May 2017 · 1 yr 6 mos, Lead Designer – Mohr (In-house & Luxury Collaborations) Designed collections for Mohr’s in-house line, aligning with contemporary fashion trends and market demands. Collaborated with luxury designers Priyadarshini Rao, Kiran Uttam Ghosh & Anand Kabra to develop high-end collections. Managed fashion forecasting, trend research, and concept development to drive collection success. Provided team leadership, mentoring junior designers to elevate creativity and execution.

Design Assistant at Priyadarshini Rao, Jul 2010 - Nov 2015 · 5 yrs 5 mos, Managed design processes from concept to final product, including fabric selection, printing, embroidery, and garment construction. Coordinated with premium fashion retailers like Evoluzione, Ensemble, Aza, Kimaya, Deval, Rudraksh, and Pernia Pop-Up. Participated in fashion weeks and exhibitions, showcasing collections for high-end clientele.

Assistant Fashion Designer at Payal Singhal Inc, Oct 2009 - May 2010 · 8 mos, Mumbai Area, India

Merchandiser at Suditi Garments Industries Pvt Ltd, Aug 2006 - May 2007 · 10 mos, Supervised the sampling unit and managed end-to-end merchandising for domestic and international buyers.

Education

Diploma in Fashion Designing, Fashion/Apparel Design, J D Institute of Fashion Technology, Mumbai

Bachelors, Commerce, Mumbai university