---
title: "Nisha Goenka - Digital Media Senior Associate- CM360 in Bengaluru | Tal"
description: "Meet Nisha Goenka, Campaign Manager | Programmatic & Paid Media (DV360, CM360, Google Ads) | 5 Yrs Driving ROAS, CPA & SLA Performance Across FMCG, EdTech & E-commerce based in Bengaluru. AI stack includes antigravity and claudecode."
image: "https://tal.club/meet/nisha-goenka/share-image"
---

# Nisha Goenka on Tal

## Headline

Campaign Manager \| Programmatic & Paid Media \(DV360, CM360, Google Ads\) \| 5 Yrs Driving ROAS, CPA & SLA Performance Across FMCG, EdTech & E\-commerce

## About

Campaign Manager and programmatic specialist with 5 years running paid media end\-to\-end \- from setup, trafficking, and QA to pacing, optimization, and performance reporting across Google Ads, DV360, and CM360\. I've managed campaigns for FMCG, EdTech, hospitality, medical, e\-commerce, and fitness brands, and I care most about one thing: turning campaign data into decisions that move ROAS, CPA, and CTR in the right direction\. What I bring to a campaign team: \- Programmatic depth \- Managed 50\+ active ad programs monthly across display and video, executing real\-time bid, budget, and targeting adjustments\. Improved ROAS and CPM efficiency and cut revenue loss 15%\+ by resolving pacing and targeting conflicts before they hit delivery\. \- Platform expertise \- Subject\-matter expert on DV360 and CM360, resolving 200\+ complex technical cases monthly \(VAST tags, Floodlight discrepancies, pixel mismatches, line\-item misconfigurations\) at 99% CSAT and 89%\+ chat resolution time\. \- Performance results \- Delivered 22% CPA reduction and 18% CTR lift through structured A/B testing and bid tuning; lifted lead conversion 15% via landing\-page UX work with design and dev teams\. \- Stakeholder delivery \- Maintained 98%\+ SLA adherence across high\-volume queues, coordinating with US, EMEA, and APAC teams\. Translated performance trends into upsell and cross\-sell recommendations alongside Account Management\. Core stack: Google Ads, DV360, CM360, SA360, GA4, GTM, Floodlight, Meta Ads\. Currently deepening Martech architecture \- automation, data flow, and ad\-tech systems design \- to run campaigns that are measurable end\-to\-end\. Open to Campaign Manager, Paid Media, and Programmatic roles \(remote / India\)\.

## Location

Bengaluru

## AI stack

antigravity

claudecode

## Work experience

Digital Media Senior Associate\- CM360 at Google Operations Center, Nov 2022 \- Jul 2024 · 1 yr 9 mos, Hyderabad, Telangana, India, • Resolved 200\+ complex technical cases monthly across DV360 and CM360 \- ad\-serving, trafficking, tagging, and delivery \- achieving 99% CSAT and 89%\+ Chat TRT\. • Diagnosed multi\-platform failures \(VAST tag errors, Floodlight discrepancies, pixel mismatches, line\-item misconfigurations\) with consistent first\-response resolution\. • Cut client turnaround time 25% by streamlining account migrations and bulk trafficking; mentored 5\+ new hires, reducing senior escalation dependency 20%\.

Digital Marketing Executive at OCXEE LTD, Dec 2021 \- Nov 2022 · 1 yr, Greater London, England, United Kingdom, • Reduced CPA 22% and lifted CTR 18% by running multi\-channel paid media across Google Search, Display, and Meta Ads with continuous A/B testing and bid tuning\. • Increased lead conversion rates 15% by collaborating with design and dev teams on landing\-page UX enhancements\. • Owned performance reporting across channels, optimizing spend allocation against CPA and conversion targets\.

Digital Marketing Executive at CINET IT Solutions Pvt\. Ltd\., May 2020 \- May 2021 · 1 yr 1 mo, On\-site, • Improved keyword rankings 40% for 10\+ SMB clients by executing PPC and SEO strategies using Google Ads, SEMrush, and SpyFu\. • Boosted conversion rates across Search, Display, and Facebook Ads through continuous keyword research and cost\-per\-conversion optimization\. • Built user\-friendly landing pages with developers to support paid campaign performance\.

Digital Marketing Intern at CINET IT Solutions Pvt\. Ltd\., Feb 2020 \- Apr 2020 · 3 mos, Bhubaneswar, Odisha, India, • Advanced knowledge on WordPress websites, SEO, SMO, PPC and other Digital Marketing services and how to implement them\. • Broad use of Google Analytics, Google Search Console, Google Keyword Planner, Facebook Pixels, TikTok Pixels, etc\.

Business Acquisition Executive \(Team Sales\) at Internet Crow, Sep 2018 \- Jul 2019 · 11 mos, Bhubaneswar, Odisha, India, • Onboarded new client campaigns by sourcing and qualifying leads, using SEMrush, SpyFu, Google Ads, and Facebook Ads for competitive research and prospecting\. • Supported affiliate promotions with offers, incentives, and creative assets\.

## Education

Bachelor of Arts \- BA, Bachelor of Arts, Ramadevi women's University

[View the original profile](https://tal.club/meet/nisha-goenka)

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