Headline

Campaign Manager | Programmatic & Paid Media (DV360, CM360, Google Ads) | 5 Yrs Driving ROAS, CPA & SLA Performance Across FMCG, EdTech & E-commerce

About

Campaign Manager and programmatic specialist with 5 years running paid media end-to-end - from setup, trafficking, and QA to pacing, optimization, and performance reporting across Google Ads, DV360, and CM360. I've managed campaigns for FMCG, EdTech, hospitality, medical, e-commerce, and fitness brands, and I care most about one thing: turning campaign data into decisions that move ROAS, CPA, and CTR in the right direction. What I bring to a campaign team: - Programmatic depth - Managed 50+ active ad programs monthly across display and video, executing real-time bid, budget, and targeting adjustments. Improved ROAS and CPM efficiency and cut revenue loss 15%+ by resolving pacing and targeting conflicts before they hit delivery. - Platform expertise - Subject-matter expert on DV360 and CM360, resolving 200+ complex technical cases monthly (VAST tags, Floodlight discrepancies, pixel mismatches, line-item misconfigurations) at 99% CSAT and 89%+ chat resolution time. - Performance results - Delivered 22% CPA reduction and 18% CTR lift through structured A/B testing and bid tuning; lifted lead conversion 15% via landing-page UX work with design and dev teams. - Stakeholder delivery - Maintained 98%+ SLA adherence across high-volume queues, coordinating with US, EMEA, and APAC teams. Translated performance trends into upsell and cross-sell recommendations alongside Account Management. Core stack: Google Ads, DV360, CM360, SA360, GA4, GTM, Floodlight, Meta Ads. Currently deepening Martech architecture - automation, data flow, and ad-tech systems design - to run campaigns that are measurable end-to-end. Open to Campaign Manager, Paid Media, and Programmatic roles (remote / India).

Location

Bengaluru

AI stack

antigravity

claudecode

Work experience

Digital Media Senior Associate- CM360 at Google Operations Center, Nov 2022 - Jul 2024 · 1 yr 9 mos, Hyderabad, Telangana, India, • Resolved 200+ complex technical cases monthly across DV360 and CM360 - ad-serving, trafficking, tagging, and delivery - achieving 99% CSAT and 89%+ Chat TRT. • Diagnosed multi-platform failures (VAST tag errors, Floodlight discrepancies, pixel mismatches, line-item misconfigurations) with consistent first-response resolution. • Cut client turnaround time 25% by streamlining account migrations and bulk trafficking; mentored 5+ new hires, reducing senior escalation dependency 20%.

Digital Marketing Executive at OCXEE LTD, Dec 2021 - Nov 2022 · 1 yr, Greater London, England, United Kingdom, • Reduced CPA 22% and lifted CTR 18% by running multi-channel paid media across Google Search, Display, and Meta Ads with continuous A/B testing and bid tuning. • Increased lead conversion rates 15% by collaborating with design and dev teams on landing-page UX enhancements. • Owned performance reporting across channels, optimizing spend allocation against CPA and conversion targets.

Digital Marketing Executive at CINET IT Solutions Pvt. Ltd., May 2020 - May 2021 · 1 yr 1 mo, On-site, • Improved keyword rankings 40% for 10+ SMB clients by executing PPC and SEO strategies using Google Ads, SEMrush, and SpyFu. • Boosted conversion rates across Search, Display, and Facebook Ads through continuous keyword research and cost-per-conversion optimization. • Built user-friendly landing pages with developers to support paid campaign performance.

Digital Marketing Intern at CINET IT Solutions Pvt. Ltd., Feb 2020 - Apr 2020 · 3 mos, Bhubaneswar, Odisha, India, • Advanced knowledge on WordPress websites, SEO, SMO, PPC and other Digital Marketing services and how to implement them. • Broad use of Google Analytics, Google Search Console, Google Keyword Planner, Facebook Pixels, TikTok Pixels, etc.

Business Acquisition Executive (Team Sales) at Internet Crow, Sep 2018 - Jul 2019 · 11 mos, Bhubaneswar, Odisha, India, • Onboarded new client campaigns by sourcing and qualifying leads, using SEMrush, SpyFu, Google Ads, and Facebook Ads for competitive research and prospecting. • Supported affiliate promotions with offers, incentives, and creative assets.

Education

Bachelor of Arts - BA, Bachelor of Arts, Ramadevi women's University