NIsha Bachchhav
Social Media Marketing Executive | Expert in Employee Branding, Talent Branding, Paid Media, and Digital Marketing
Pune
10+ years of work experience
Dec 20241 yr 7 mosPresent
Increased student inquiries by 45% through targeted ad campaigns on Facebook & Instagram. Grew Instagram followers by 60% in 6 months with engaging reels, stories, and trend-based content. Handled student onboarding, including registration, documentation, and follow-up on payments, ensuring smooth administrative processes. Managed social media strategy, driving a 40% rise in brand visibility for the institute.
Aug 20213 yrs 4 mosNov 2024
Pune District, Maharashtra, India
Took time off for childcare and family responsibilities, during which I developed strong organizational, multitasking, and time-management skills. Ready to re-enter the workforce with renewed focus and energy in social media and digital marketing.
May 20165 yrs 4 mosAug 2021
Managed end-to-end social media strategy for an education client, driving a 45% rise in student inquiries and 60% follower growth. Handled social media for a healthcare client, boosting engagement by 40% through awareness campaigns and patient-focused content. Designed creative assets (posts, reels, ads) aligned with client branding to enhance digital presence. Monitored analytics and delivered insights that improved campaign ROI by 30%. Coordinated with cross-functional teams to ensure consistent messaging across all platforms. Executed targeted email marketing campaigns, achieving a 35% open rate and 20% click-through rate, strengthening lead generation.
NIsha’s AI Stack
Education
Master of Business Administration - MBA, Information Technology
Savitribai Phule Pune University
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