Nirved Oswal profile photo 1 on Tal

Nirved Oswal

Brand Building | Brand Strategy | Partnerships by & Cross-Selling | Digital marketing | Content

Pune Division

2+ years of work experience

CHOKSHI WALCHAND JEWELLERS
- NowPresent

Fourth-generation member of a 120+ year-old jewellery business in Maharashtra. Managed customer relationships, retail sales, and business development activities. Supported digital marketing initiatives to increase customer engagement and brand visibility.
HRIEVA JEWELS
Dec 20241 yr 7 mosPresent

Scaled a D2C fashion jewellery brand across digital and offline retail channels. Grew brand community to 20,000+ followers through high-performing content and social media campaigns. Secured premium retail partnerships including Snusha, Ivory Trunk, Como Collective (Goa), Como Collective (Hyderabad), and Label by Pooja Ranka. Generated monthly cross-selling revenue of ■35,000–■50,000 per western-wear partner store and ■2.5–■4 lakh through traditional retail partner stores. Built cost-effective influencer and UGC marketing campaigns. Managed Shopify operations and multi-location retail coordination.
Hrieva Group
Nov 20241 yr 8 mosPresent

India

I play an active role in showroom merchandising, vendor coordination, pricing strategy, and enhancing the overall customer experience—ensuring that every touchpoint reflects the brand’s luxury positioning. My role allows me to integrate business operations with creative strategy for impactful results. I currently lead a small creative team, with three interns working under my guidance. As Brand & Creative Manager, I lead the conceptualization and execution of jewelry photoshoots, from styling to theme building, ensuring each collection is showcased with elegance and emotion. I closely manage visual storytelling to maintain a strong and cohesive brand identity. I also handle digital growth through content creation, influencer marketing, and community engagement, contributing to the brand’s organic growth of 15K+ followers on Instagram. In addition, I support boutique collaborations, pop-up events, and cross-selling initiatives to expand brand reach. My work bridges creativity and commerce—driving both visual excellence and customer connection for Hrieva Jewels’ growing presence in the premium jewelry space.
Hrieva Group
Aug 20234 mosNov 2023

Pune

Hrieva Group
Aug 20234 mosNov 2023

Contributed to building a cosmetics brand from concept to launch. Conducted market research, competitor analysis, and consumer insight studies. Assisted in product positioning, packaging development, and launch planning.
WAFFLE WINDOW
Dec 20227 mosJun 2023

Founded and managed a self-funded food business. Handled sourcing, pricing, operations, and customer engagement. Increased customer footfall through targeted marketing and promotional activities.

Nirved’s AI Stack

gemini
gemini
notion
notion
openai
openai
replit
replit

Education

Savitribai Phule Pune University

Bachelor of Business Administration - BBA, Business Administration and Management, General

Savitribai Phule Pune University

20213 yrs2024
DES Pune University

MBA marketing, Marketing

DES Pune University

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Headline

Brand Building | Brand Strategy | Partnerships by & Cross-Selling | Digital marketing | Content

Location

Pune Division

AI stack

gemini

notion

openai

replit

Work experience

Business Development Specialist at CHOKSHI WALCHAND JEWELLERS, Fourth-generation member of a 120+ year-old jewellery business in Maharashtra. Managed customer relationships, retail sales, and business development activities. Supported digital marketing initiatives to increase customer engagement and brand visibility.

Growth Specialist at HRIEVA JEWELS, Dec 2024 - Present · 1 yr 7 mos, Scaled a D2C fashion jewellery brand across digital and offline retail channels. Grew brand community to 20,000+ followers through high-performing content and social media campaigns. Secured premium retail partnerships including Snusha, Ivory Trunk, Como Collective (Goa), Como Collective (Hyderabad), and Label by Pooja Ranka. Generated monthly cross-selling revenue of ■35,000–■50,000 per western-wear partner store and ■2.5–■4 lakh through traditional retail partner stores. Built cost-effective influencer and UGC marketing campaigns. Managed Shopify operations and multi-location retail coordination.

Head of Brand & Strategy at Hrieva Group, Nov 2024 - Present · 1 yr 8 mos, India, I play an active role in showroom merchandising, vendor coordination, pricing strategy, and enhancing the overall customer experience—ensuring that every touchpoint reflects the brand’s luxury positioning. My role allows me to integrate business operations with creative strategy for impactful results. I currently lead a small creative team, with three interns working under my guidance. As Brand & Creative Manager, I lead the conceptualization and execution of jewelry photoshoots, from styling to theme building, ensuring each collection is showcased with elegance and emotion. I closely manage visual storytelling to maintain a strong and cohesive brand identity. I also handle digital growth through content creation, influencer marketing, and community engagement, contributing to the brand’s organic growth of 15K+ followers on Instagram. In addition, I support boutique collaborations, pop-up events, and cross-selling initiatives to expand brand reach. My work bridges creativity and commerce—driving both visual excellence and customer connection for Hrieva Jewels’ growing presence in the premium jewelry space.

Operations Manager at Hrieva Group, Aug 2023 - Nov 2023 · 4 mos, Pune

Product Specialist at Hrieva Group, Aug 2023 - Nov 2023 · 4 mos, Contributed to building a cosmetics brand from concept to launch. Conducted market research, competitor analysis, and consumer insight studies. Assisted in product positioning, packaging development, and launch planning.

Founder at WAFFLE WINDOW, Dec 2022 - Jun 2023 · 7 mos, Founded and managed a self-funded food business. Handled sourcing, pricing, operations, and customer engagement. Increased customer footfall through targeted marketing and promotional activities.

Education

Bachelor of Business Administration - BBA, Business Administration and Management, General, Savitribai Phule Pune University

MBA marketing, Marketing, DES Pune University