---
title: "Nirnay Basrur - Business Analyst in Bengaluru | Tal"
description: "Meet Nirnay Basrur, Ecommerce Analyst | Account Management & Growth Strategy | Amazon Ads, Inventory & Pricing based in Bengaluru. AI stack includes claude and ChatGPT."
image: "https://tal.club/meet/nirnay-basrur/share-image"
---

# Nirnay Basrur on Tal

## Headline

Ecommerce Analyst \| Account Management & Growth Strategy \| Amazon Ads, Inventory & Pricing

## About

Currently solving real\-world business problems at Schopfer Retail through data analysis and performance tracking\. My day\-to\-day involves translating numbers into narratives and ensuring decisions are backed by data — not guesswork\. On the side, I’ve been diving deep into AI\-driven product building at Ecombuddha, working on a smart BMI tracker that combines Python, Streamlit, and a touch of conversational AI\. It’s part of an ongoing audition — but more than that, it’s a reflection of how I love bridging business logic with tech execution\. I thrive at the intersection of insight, impact, and innovation, whether it’s through dashboards, conversations, or code\.

## Location

Bengaluru

## AI stack

claude

ChatGPT

## Work experience

Business Analyst at Schopfer Retail, Jul 2025 \- Present · 1 yr 3 mos, Bengaluru, I work across Amazon Seller Central, Vendor Central, and Amazon Ads to support marketplace growth through data\-driven analysis, process automation, and strategic recommendations across sales, advertising, inventory, pricing, and content\. Key responsibilities & impact: 1\. Built and automated a T\-2 reporting and analytics pipeline across Amazon Ads, Seller Central, and Vendor Central using Python, SQL, and Excel, enabling timely business reviews and decision\-making\. 2\. Designed CTE\- and UNION ALL–based SQL workflows to track ASIN\-level movements in sales, ASP, sessions, inventory cover, ad metrics, and return rates\. 3\. Conducted decision\-tree based performance diagnostics to identify root causes of sales degrowth across advertising efficiency, pricing, conversion, inventory availability, and returns\. 4\. Partnered with a senior strategic consultant to develop advertising, inventory, and price optimization strategies using competitor analysis via Helium 10 \(Black Box, X\-Ray, Cerebro\)\. 5\. Analyzed customer sentiment and competitor reviews to identify product pain points and improve conversion through AI\-assisted optimization of titles, bullet points, descriptions, and A\+ content\. 6\. Supported accurate listing creation and new product setup in Seller Central and Vendor Central by extracting mandatory product attributes from technical specification documents using AI\-assisted workflows\. 7\. Automated daily, weekly, and monthly reporting dashboards, enabling faster client reviews and data\-driven decision\-making\. 8\. Evaluated inventory health through cover analysis and FC\-level distribution, helping improve product availability and reduce stock mismatches across regions in India\.

Business Analyst Intern at ecombuddha, Mar 2025 \- Jun 2025 · 4 mos, Bengaluru, 1\. Conducted Amazon keyword research and marketplace analysis using Helium 10 to identify high\-potential search terms based on search volume and sponsored competition\. 2\. Analyzed competitor listings and keyword trends to support listing optimization and marketplace expansion opportunities\. 3\. Assisted in data cleaning, reporting, and product performance analysis using Excel and Google Sheets\. 4\. Contributed to Amazon listing optimization through keyword\-driven recommendations and marketplace insights\.

Data Analyst Intern at Excelerate, Jan 2025 \- Feb 2025 · 2 mos, Remote, \- Led a team of 8 analysts, streamlining workflows and reducing turnaround time by 30%\. \- Built an interactive Google Looker Studio dashboard for 15k\+ users, tracking KPIs, signups, and platform behavior\. \- Designed Power Query ETL pipelines, improving reporting accuracy by 20%\. \- Conducted EDA in Python & Power BI, uncovering behavioral trends that shaped engagement strategy\. \- Presented insights to stakeholders; recognized as Star Performer \(Feb 2025\)\.

Data Analyst Intern at KultureHire, Oct 2024 \- Nov 2024 · 2 mos, Remote, During my internship at Kulture Hire, I worked in an Agile environment, collaborating with fellow interns to exchange insights and refine data\-driven solutions\. The project involved designing an interactive Power BI dashboard that analyzed responses from 3,000\+ Gen\-Z users\. By implementing dynamic filtering and visualization, I improved data accessibility by 40%, making insights more actionable\. I also leveraged SQL aggregations and Pivot Tables to analyze career trends, uncovering insights that helped refine recruitment strategies\. Additionally, I optimized ETL workflows using Power Query, significantly reducing errors by 25% and ensuring data integrity across large datasets\.

Food And Beverage Operations Manager at Dil Foods, May 2023 \- May 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Managed client portfolios, driving 20% sales growth and 95% satisfaction with data\-driven strategies\.

## Education

Postgraduate Degree, Data Science and Analytics, International Institute of Data Science and Technology

Bachelor of Arts \- BA, Hospitality Administration/Management, University of West London

[View the original profile](https://tal.club/meet/nirnay-basrur)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/nirnay-basrur#person",
      "name": "Nirnay Basrur",
      "url": "https://tal.club/meet/nirnay-basrur",
      "image": "https://tal.club/meet/nirnay-basrur/profile-photo.jpg",
      "description": "Meet Nirnay Basrur, Ecommerce Analyst | Account Management & Growth Strategy | Amazon Ads, Inventory & Pricing based in Bengaluru. AI stack includes claude and ChatGPT.",
      "jobTitle": "Business Analyst",
      "worksFor": {
        "@type": "Organization",
        "name": "Schopfer Retail"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Business Analyst"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "International Institute of Data Science and Technology"
        },
        {
          "@type": "EducationalOrganization",
          "name": "University of West London"
        }
      ],
      "knowsAbout": [
        "claude",
        "ChatGPT"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/nirnay-basrur#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/nirnay-basrur#webpage",
      "url": "https://tal.club/meet/nirnay-basrur",
      "name": "Nirnay Basrur on Tal",
      "description": "Meet Nirnay Basrur, Ecommerce Analyst | Account Management & Growth Strategy | Amazon Ads, Inventory & Pricing based in Bengaluru. AI stack includes claude and ChatGPT.",
      "dateModified": "2026-09-12T06:25:35.311Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/nirnay-basrur#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/nirnay-basrur/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/nirnay-basrur/profile-photo.jpg",
        "caption": "Nirnay Basrur profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```