---
title: "Nirmalya Sur - VP, Projects in Bengaluru | Tal"
description: "Meet Nirmalya Sur, VP, Projects @xpat.money | Speaker - Indian Students’ Parliament & Bharat Option Trader Summit | Web3 & Edutech | Ex - Rifle Shooter at NRAI 🇮🇳 based in Bengaluru. AI stack includes claude, lovable, and notion."
image: "https://tal.club/meet/nirmalya-sur/share-image"
---

# Nirmalya Sur on Tal

## Headline

VP, Projects @xpat\.money \| Speaker \- Indian Students’ Parliament & Bharat Option Trader Summit \| Web3 & Edutech \| Ex \- Rifle Shooter at NRAI 🇮🇳

## About

I represent as a startup enthusiast and commerce graduate, scaling knowledge within the industry across verticals and learning through 0\-1 transitional projects\. I've been working with leaders such as CEOs, CBOs, CXOs & Senior Leaders on multiple projects and at multiple organizations with the target to bring effective outcomes\. Skills \- Business Strategy, Business Growth & Analysis, Account Management and Operations Management

## Location

Bengaluru

## AI stack

claude

lovable

notion

ChatGPT

Wispr Flow

## Work experience

VP, Projects at xpat\.money, Aug 2026 \- Present · 2 mos, India, Building the next phase, making all ARPU products to open up sustainable corridors to revenue\.

Head of Liquidity, Founding Member at xpat\.money, Sep 2025 \- Aug 2026 · 1 yr, India, 100% digital only financial solution for NRIs \- Orchestrated a portfolio of strategic mergers and acquisitions to strengthen organizational in\- frastructure and mitigate global compliance risks \- Drove an average 23% Quarter\-over\-Quarter \(QoQ\) increase in acquisition by identifying and executing high\-impact partnership expansions \- Owned and sustained the gross P&L at and above $400K, ensuring consistent financial performance through risk management and market volatility \- Spearheaded the CeFi to achieve a 75% Day\-over\-Day \(DoD\) growth in liquidity capa\- bility within the first quarter of tenure \- Optimized banking structures and customer segmentation strategies, reducing payout turnaround time \(TAT\) by 67% and decreasing service escalations by 44%\.

Senior Manager \- Expansion & Liquidity at Mudrex, Feb 2025 \- Sep 2025 · 8 mos, \- Leading Institutional Business and Liquidity at Mudrex which caters to HNI, Family Office, Institutional Investments\. Delivered an 18% boost in client acquisition, broadening the customer base and enhancing market penetration // Achieved a remarkable 140% growth in Assets Under Management \(AUM\) // Successfully implemented strategies that led to a significant increase in AUM from ₹1\.5 crore to ₹3\.6 crore per day // Utilized data\-driven strategies to optimize consumption patterns for institutional and individual clients // Boosted weekly revenue by 84%, significantly enhancing profitability and financial performance // Increased weekly transaction volume by 250%, demonstrating effective scaling through global partnership and operational efficiency // Co\-leading government relations with a focus on ensuring compliance with new regulations while mitigating business risks through effective implementation strategies // Directed treasury management operations to optimize and accelerate payout processes, achieving an \~57% increase in off\-ramp volume through strategic and effective execution // Owning the High\-Net\-Worth Individual \(HNI\) business, achieving a \~14\-fold increase in incremental INR deposits from an initial base of ₹2\.3 crore through strategic financial planning and high\-impact HNI relations

Manager \- OTC Desk at Mudrex, Feb 2024 \- Jan 2025 · 1 yr, \- Managing Institutional Investments & Operations Delivered an 18% boost in client acquisition, broadening the customer base and enhancing market penetration // Achieved a remarkable 140% growth in Assets Under Management \(AUM\) // Successfully implemented strategies that led to a significant increase in AUM from ₹1\.5 crore to ₹3\.6 crore per day // Utilized data\-driven strategies to optimize consumption patterns for institutional and individual clients // Boosted weekly revenue by 84%, significantly enhancing profitability and financial performance // Increased weekly transaction volume by 250%, demonstrating effective scaling through global partnership and operational efficiency // Co\-leading government relations with a focus on ensuring compliance with new regulations while mitigating business risks through effective implementation strategies // Directed treasury management operations to optimize and accelerate payout processes, achieving an \~57% increase in off\-ramp volume through strategic and effective execution // Owning the High\-Net\-Worth Individual \(HNI\) business, achieving a \~14\-fold increase in incremental INR deposits from an initial base of ₹2\.3 crore through strategic financial planning and high\-impact HNI relations

Manager \- International Expansion \(MENA\) at Leap, Dec 2022 \- Feb 2024 · 1 yr 3 mos, Dubai, United Arab Emirates, Covered 0\-1 & 1\-10 for India Business Partially built the MENA business with Operational Excellence and Strategical Planning Spearheaded consistent month\-over\-month growth averaging approximately 22% for the Test Prep\-India vertical // Maintained the consistent business run rate of 15 million per month \(INR\) as part of the Business & Ops team // Established a Referral Marketing funnel for the India Business, contributing an average of 13\.4% to the overall business performance // Realised a substantial 81\.3% expansion in consumer outreach through the implementation of infrastructure excellence // Successfully executed a strategic business pivot resulting in a notable 47% increase in Average Order Value \(AOV\) and an additional 3% improvement in conversion rates along with a consequential increment in RPL by \~30% // Implementing effective cost management strategies to maintain a stable P&L \(India Business\); Contribution Margin \(CM1\) uplift of average \~34% for JFM'23 & AMJ'23 // Achieved an average 5% increase in top\-of\-funnel \(TOFU\) performance through extensive analysis of marketing strategies and product enhancements, while refining the consumer journey and targeting a more refined Addressable Market

Senior Strategist \- CEO's Office at Unacademy, Mar 2022 \- Dec 2022 · 10 mos, India, > Spot Award Winner AMJJ'22 Evaluated 120\+ Partnership Deals and implemented corporate strategies for acquisitions and enhanced investment management // Straight up 11\.6% contribution of the total target on the first month of onboarding // Enhanced product designs and implemented price funnelling strategies, resulting in an average 12% increase in adoption rates for high\-ARPU SKUs // Collaborated with Business Unit heads and SVP\-CEO's Office to conduct categorical surveys // Established Objectives and Key Results \(OKRs\) to enhance business efficiency // Achieved an average growth of approximately 20% in overall business // Successfully achieved a notable 9% increase in Customer Satisfaction \(CSAT\) positivity // Conducted of internal audits to ensure better cost management for a successful growth journey \-\- Monthly admin cost has been reduced by 62% & IT costs has been reduced by \~3cr per annum // Directed expansion projects, including the offline center business, which contributed to a quarterly revenue increase of 2%

Associate at upGrad, Jan 2021 \- Mar 2022 · 1 y 2 mo, India, > 3rd Rank \- Referral Leaders Board Managed high ARPU programmes at upGrad with an effective revenue management // Handled 400\+ accounts with effective outcomes; Grew program\-wise business growth through Referral Marketing // Conductied impact analysis using Net Promoter Score \(NPS\) and Customer Satisfaction \(CSAT\) metrics, achieving an average of 65% and 86% respectively // Took end\-to\-end responsibility for the program based refund and deferral processes to ensure long term partnerships with external stakeholders // Managed M\-o\-M & W\-o\-W escalations in coordination with the Legal Team; Managed deferral cases effectively considering the revenue targets // Presentation of Committee Cases in coordination with the CEO, President and Vice\- President

## Education

Bachelor's degree, E\-Commerce, Maharashtra Institute of Technology

[View the original profile](https://tal.club/meet/nirmalya-sur)

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