Nirmalya Sur profile photo 2 on Tal
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Nirmalya Sur profile photo 2 on Tal
Nirmalya Sur profile photo 1 on Tal

Nirmalya Sur

VP, Projects @xpat.money | Speaker - Indian Students’ Parliament & Bharat Option Trader Summit | Web3 & Edutech | Ex - Rifle Shooter at NRAI 🇮🇳

Bengaluru

5+ years of work experience

xpat.money
Aug 20262 mosPresent

India

Building the next phase, making all ARPU products to open up sustainable corridors to revenue.
xpat.money
Sep 20251 yrAug 2026

India

100% digital only financial solution for NRIs - Orchestrated a portfolio of strategic mergers and acquisitions to strengthen organizational in- frastructure and mitigate global compliance risks - Drove an average 23% Quarter-over-Quarter (QoQ) increase in acquisition by identifying and executing high-impact partnership expansions - Owned and sustained the gross P&L at and above $400K, ensuring consistent financial performance through risk management and market volatility - Spearheaded the CeFi to achieve a 75% Day-over-Day (DoD) growth in liquidity capa- bility within the first quarter of tenure - Optimized banking structures and customer segmentation strategies, reducing payout turnaround time (TAT) by 67% and decreasing service escalations by 44%.
Mudrex
Feb 20258 mosSep 2025

- Leading Institutional Business and Liquidity at Mudrex which caters to HNI, Family Office, Institutional Investments. Delivered an 18% boost in client acquisition, broadening the customer base and enhancing market penetration // Achieved a remarkable 140% growth in Assets Under Management (AUM) // Successfully implemented strategies that led to a significant increase in AUM from ₹1.5 crore to ₹3.6 crore per day // Utilized data-driven strategies to optimize consumption patterns for institutional and individual clients // Boosted weekly revenue by 84%, significantly enhancing profitability and financial performance // Increased weekly transaction volume by 250%, demonstrating effective scaling through global partnership and operational efficiency // Co-leading government relations with a focus on ensuring compliance with new regulations while mitigating business risks through effective implementation strategies // Directed treasury management operations to optimize and accelerate payout processes, achieving an ~57% increase in off-ramp volume through strategic and effective execution // Owning the High-Net-Worth Individual (HNI) business, achieving a ~14-fold increase in incremental INR deposits from an initial base of ₹2.3 crore through strategic financial planning and high-impact HNI relations
Mudrex
Feb 20241 yrJan 2025

- Managing Institutional Investments & Operations Delivered an 18% boost in client acquisition, broadening the customer base and enhancing market penetration // Achieved a remarkable 140% growth in Assets Under Management (AUM) // Successfully implemented strategies that led to a significant increase in AUM from ₹1.5 crore to ₹3.6 crore per day // Utilized data-driven strategies to optimize consumption patterns for institutional and individual clients // Boosted weekly revenue by 84%, significantly enhancing profitability and financial performance // Increased weekly transaction volume by 250%, demonstrating effective scaling through global partnership and operational efficiency // Co-leading government relations with a focus on ensuring compliance with new regulations while mitigating business risks through effective implementation strategies // Directed treasury management operations to optimize and accelerate payout processes, achieving an ~57% increase in off-ramp volume through strategic and effective execution // Owning the High-Net-Worth Individual (HNI) business, achieving a ~14-fold increase in incremental INR deposits from an initial base of ₹2.3 crore through strategic financial planning and high-impact HNI relations
Leap
Dec 20221 yr 3 mosFeb 2024

Dubai, United Arab Emirates

Covered 0-1 & 1-10 for India Business Partially built the MENA business with Operational Excellence and Strategical Planning Spearheaded consistent month-over-month growth averaging approximately 22% for the Test Prep-India vertical // Maintained the consistent business run rate of 15 million per month (INR) as part of the Business & Ops team // Established a Referral Marketing funnel for the India Business, contributing an average of 13.4% to the overall business performance // Realised a substantial 81.3% expansion in consumer outreach through the implementation of infrastructure excellence // Successfully executed a strategic business pivot resulting in a notable 47% increase in Average Order Value (AOV) and an additional 3% improvement in conversion rates along with a consequential increment in RPL by ~30% // Implementing effective cost management strategies to maintain a stable P&L (India Business); Contribution Margin (CM1) uplift of average ~34% for JFM'23 & AMJ'23 // Achieved an average 5% increase in top-of-funnel (TOFU) performance through extensive analysis of marketing strategies and product enhancements, while refining the consumer journey and targeting a more refined Addressable Market
Unacademy
Mar 202210 mosDec 2022

India

> Spot Award Winner AMJJ'22 Evaluated 120+ Partnership Deals and implemented corporate strategies for acquisitions and enhanced investment management // Straight up 11.6% contribution of the total target on the first month of onboarding // Enhanced product designs and implemented price funnelling strategies, resulting in an average 12% increase in adoption rates for high-ARPU SKUs // Collaborated with Business Unit heads and SVP-CEO's Office to conduct categorical surveys // Established Objectives and Key Results (OKRs) to enhance business efficiency // Achieved an average growth of approximately 20% in overall business // Successfully achieved a notable 9% increase in Customer Satisfaction (CSAT) positivity // Conducted of internal audits to ensure better cost management for a successful growth journey -- Monthly admin cost has been reduced by 62% & IT costs has been reduced by ~3cr per annum // Directed expansion projects, including the offline center business, which contributed to a quarterly revenue increase of 2%
upGrad
Jan 20211 y 2 moMar 2022

India

> 3rd Rank - Referral Leaders Board Managed high ARPU programmes at upGrad with an effective revenue management // Handled 400+ accounts with effective outcomes; Grew program-wise business growth through Referral Marketing // Conductied impact analysis using Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics, achieving an average of 65% and 86% respectively // Took end-to-end responsibility for the program based refund and deferral processes to ensure long term partnerships with external stakeholders // Managed M-o-M & W-o-W escalations in coordination with the Legal Team; Managed deferral cases effectively considering the revenue targets // Presentation of Committee Cases in coordination with the CEO, President and Vice- President

Nirmalya’s AI Stack

claude
claude
lovable
lovable
notion
notion
ChatGPT
ChatGPT
Wispr Flow
Wispr Flow

Education

Maharashtra Institute of Technology

Bachelor's degree, E-Commerce

Maharashtra Institute of Technology

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Headline

VP, Projects @xpat.money | Speaker - Indian Students’ Parliament & Bharat Option Trader Summit | Web3 & Edutech | Ex - Rifle Shooter at NRAI 🇮🇳

About

I represent as a startup enthusiast and commerce graduate, scaling knowledge within the industry across verticals and learning through 0-1 transitional projects. I've been working with leaders such as CEOs, CBOs, CXOs & Senior Leaders on multiple projects and at multiple organizations with the target to bring effective outcomes. Skills - Business Strategy, Business Growth & Analysis, Account Management and Operations Management

Location

Bengaluru

AI stack

claude

lovable

notion

ChatGPT

Wispr Flow

Work experience

VP, Projects at xpat.money, Aug 2026 - Present · 2 mos, India, Building the next phase, making all ARPU products to open up sustainable corridors to revenue.

Head of Liquidity, Founding Member at xpat.money, Sep 2025 - Aug 2026 · 1 yr, India, 100% digital only financial solution for NRIs - Orchestrated a portfolio of strategic mergers and acquisitions to strengthen organizational in- frastructure and mitigate global compliance risks - Drove an average 23% Quarter-over-Quarter (QoQ) increase in acquisition by identifying and executing high-impact partnership expansions - Owned and sustained the gross P&L at and above $400K, ensuring consistent financial performance through risk management and market volatility - Spearheaded the CeFi to achieve a 75% Day-over-Day (DoD) growth in liquidity capa- bility within the first quarter of tenure - Optimized banking structures and customer segmentation strategies, reducing payout turnaround time (TAT) by 67% and decreasing service escalations by 44%.

Senior Manager - Expansion & Liquidity at Mudrex, Feb 2025 - Sep 2025 · 8 mos, - Leading Institutional Business and Liquidity at Mudrex which caters to HNI, Family Office, Institutional Investments. Delivered an 18% boost in client acquisition, broadening the customer base and enhancing market penetration // Achieved a remarkable 140% growth in Assets Under Management (AUM) // Successfully implemented strategies that led to a significant increase in AUM from ₹1.5 crore to ₹3.6 crore per day // Utilized data-driven strategies to optimize consumption patterns for institutional and individual clients // Boosted weekly revenue by 84%, significantly enhancing profitability and financial performance // Increased weekly transaction volume by 250%, demonstrating effective scaling through global partnership and operational efficiency // Co-leading government relations with a focus on ensuring compliance with new regulations while mitigating business risks through effective implementation strategies // Directed treasury management operations to optimize and accelerate payout processes, achieving an ~57% increase in off-ramp volume through strategic and effective execution // Owning the High-Net-Worth Individual (HNI) business, achieving a ~14-fold increase in incremental INR deposits from an initial base of ₹2.3 crore through strategic financial planning and high-impact HNI relations

Manager - OTC Desk at Mudrex, Feb 2024 - Jan 2025 · 1 yr, - Managing Institutional Investments & Operations Delivered an 18% boost in client acquisition, broadening the customer base and enhancing market penetration // Achieved a remarkable 140% growth in Assets Under Management (AUM) // Successfully implemented strategies that led to a significant increase in AUM from ₹1.5 crore to ₹3.6 crore per day // Utilized data-driven strategies to optimize consumption patterns for institutional and individual clients // Boosted weekly revenue by 84%, significantly enhancing profitability and financial performance // Increased weekly transaction volume by 250%, demonstrating effective scaling through global partnership and operational efficiency // Co-leading government relations with a focus on ensuring compliance with new regulations while mitigating business risks through effective implementation strategies // Directed treasury management operations to optimize and accelerate payout processes, achieving an ~57% increase in off-ramp volume through strategic and effective execution // Owning the High-Net-Worth Individual (HNI) business, achieving a ~14-fold increase in incremental INR deposits from an initial base of ₹2.3 crore through strategic financial planning and high-impact HNI relations

Manager - International Expansion (MENA) at Leap, Dec 2022 - Feb 2024 · 1 yr 3 mos, Dubai, United Arab Emirates, Covered 0-1 & 1-10 for India Business Partially built the MENA business with Operational Excellence and Strategical Planning Spearheaded consistent month-over-month growth averaging approximately 22% for the Test Prep-India vertical // Maintained the consistent business run rate of 15 million per month (INR) as part of the Business & Ops team // Established a Referral Marketing funnel for the India Business, contributing an average of 13.4% to the overall business performance // Realised a substantial 81.3% expansion in consumer outreach through the implementation of infrastructure excellence // Successfully executed a strategic business pivot resulting in a notable 47% increase in Average Order Value (AOV) and an additional 3% improvement in conversion rates along with a consequential increment in RPL by ~30% // Implementing effective cost management strategies to maintain a stable P&L (India Business); Contribution Margin (CM1) uplift of average ~34% for JFM'23 & AMJ'23 // Achieved an average 5% increase in top-of-funnel (TOFU) performance through extensive analysis of marketing strategies and product enhancements, while refining the consumer journey and targeting a more refined Addressable Market

Senior Strategist - CEO's Office at Unacademy, Mar 2022 - Dec 2022 · 10 mos, India, > Spot Award Winner AMJJ'22 Evaluated 120+ Partnership Deals and implemented corporate strategies for acquisitions and enhanced investment management // Straight up 11.6% contribution of the total target on the first month of onboarding // Enhanced product designs and implemented price funnelling strategies, resulting in an average 12% increase in adoption rates for high-ARPU SKUs // Collaborated with Business Unit heads and SVP-CEO's Office to conduct categorical surveys // Established Objectives and Key Results (OKRs) to enhance business efficiency // Achieved an average growth of approximately 20% in overall business // Successfully achieved a notable 9% increase in Customer Satisfaction (CSAT) positivity // Conducted of internal audits to ensure better cost management for a successful growth journey -- Monthly admin cost has been reduced by 62% & IT costs has been reduced by ~3cr per annum // Directed expansion projects, including the offline center business, which contributed to a quarterly revenue increase of 2%

Associate at upGrad, Jan 2021 - Mar 2022 · 1 y 2 mo, India, > 3rd Rank - Referral Leaders Board Managed high ARPU programmes at upGrad with an effective revenue management // Handled 400+ accounts with effective outcomes; Grew program-wise business growth through Referral Marketing // Conductied impact analysis using Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics, achieving an average of 65% and 86% respectively // Took end-to-end responsibility for the program based refund and deferral processes to ensure long term partnerships with external stakeholders // Managed M-o-M & W-o-W escalations in coordination with the Legal Team; Managed deferral cases effectively considering the revenue targets // Presentation of Committee Cases in coordination with the CEO, President and Vice- President

Education

Bachelor's degree, E-Commerce, Maharashtra Institute of Technology

Nirmalya Sur - VP, Projects in Bengaluru | Tal