---
title: "Niranjan Yadav - Business in Bengaluru | Tal"
description: "Meet Niranjan Yadav, Building - Oolka | Ex-Meesho | Pricing, Business Strategy, User Growth, Category Management based in Bengaluru."
image: "https://tal.club/meet/niranjan-yadav-1/share-image"
---

# Niranjan Yadav on Tal

## Headline

Building \- Oolka \| Ex\-Meesho \| Pricing, Business Strategy, User Growth, Category Management

## Location

Bengaluru

## Work experience

Business at Oolka, Feb 2026 \- Present · 9 mos

Director \- Growth at Meesho, Jan 2025 \- Feb 2026 · 1 yr 2 mos, \- Spearheaded the User Retention charter at Meesho, focusing on user growth initiatives\. \- Developed playbook to improve DAU and MAU retention for Meesho \- Designed innovative User Seller Programs, enhancing user retention through targeted deals and offers\. \- Developed comprehensive playbooks for key sales events, including the Monthly Sale and Annual Diwali Mega Blockbuster Sale\. \- Optimized user app journey by refining push notifications and homepage engagement strategies\.

Director \- Business \(Pricing\) at Meesho, Jul 2024 \- Dec 2024 · 6 mos, Bengaluru, Karnataka, India, • Developed competitive pricing strategies for Meesho, enhancing its position in the Indian eCommerce market\. • Created a comprehensive pricing intelligence playbook, improving pricing effectiveness across all categories\. • Led the pricing charter for three years, reinforcing Meesho's leadership in pricing competitiveness\. • Collaborated on the core Ranking charter to address both short\-term and long\-term business goals

Associate Director \- Business Head at Meesho, Jan 2023 \- Jun 2024 · 1 yr 6 mos, Hybrid, • Led and scaled Home, Kitchen, and Accessories Charters, managing a team of over 50 members\. • Drove category expansion initiatives, unlocking new segments like Furniture, Travel Bags, and Toys\. • Implemented several pricing strategies to enhance profitability and competitiveness\. • Contributed to Meesho's growth, with these categories accounting for nearly 40% of the company's GMV\.

Head \- Classroom Business at Skyfi Labs, Apr 2019 \- Jul 2019 · 4 mos, Bengaluru Area, India

Manager \- Sales / HR at Skyfi Labs, Jun 2017 \- Apr 2019 · 1 yr 11 mos, Bangalore

Head of Operations at Skyfi Labs, Oct 2014 \- Jun 2017 · 2 yrs 9 mos, Bengaluru Area, India

Interactive Developer at Sapient Global Markets, Jul 2013 \- Nov 2013 · 5 mos

Marketing Executive at Plancess EduSolutions, Apr 2012 \- Jul 2012 · 4 mos, Bangalore

## Education

Bachelor of Technology \(B\.Tech\.\), Civil Engineering, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

[View the original profile](https://tal.club/meet/niranjan-yadav-1)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/niranjan-yadav-1#person",
      "name": "Niranjan Yadav",
      "url": "https://tal.club/meet/niranjan-yadav-1",
      "image": "https://tal.club/meet/niranjan-yadav-1/profile-photo.jpg",
      "description": "Meet Niranjan Yadav, Building - Oolka | Ex-Meesho | Pricing, Business Strategy, User Growth, Category Management based in Bengaluru.",
      "jobTitle": "Business",
      "worksFor": {
        "@type": "Organization",
        "name": "Oolka"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Business"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "INDIAN INSTITUTE OF TECHNOLOGY KANPUR"
        }
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/niranjan-yadav-1#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/niranjan-yadav-1#webpage",
      "url": "https://tal.club/meet/niranjan-yadav-1",
      "name": "Niranjan Yadav on Tal",
      "description": "Meet Niranjan Yadav, Building - Oolka | Ex-Meesho | Pricing, Business Strategy, User Growth, Category Management based in Bengaluru.",
      "dateModified": "2026-10-11T13:39:59.845Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/niranjan-yadav-1#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/niranjan-yadav-1/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/niranjan-yadav-1/profile-photo.jpg",
        "caption": "Niranjan Yadav profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```