Niranjan R Kumar profile photo 2 on Tal
Niranjan R Kumar profile photo 1 on Tal
Niranjan R Kumar profile photo 2 on Tal
Niranjan R Kumar profile photo 1 on Tal

Niranjan R Kumar

Senior Full-Stack Marketer | ex-OLA | ex-redBus | Strategic Performance Marketing | Consumer Behaviour Analyst | Global Markets

Greater Bengaluru Area

10+ years of work experience

MySivi (YC W22)
Mar 20266 mosPresent

India

Overseeing global marketing strategy and MarTech infrastructure, leading multi-million dollar initiatives to drive growth and International expansion. I am responsible for balancing high-performance acquisition with sustainable organic growth. Key Responsibilities & Impact: Global Strategy & Expansion: Architecting and managing International go-to-market strategies, adapting localized marketing efforts to penetrate new markets at scale - USA, Vietnam, Indonesia, Thailand, Brazil, Mexico, India. Paid Media Leadership: Managing multi-million dollar budgets across Google Ads, Meta Ads, TikTok, Snapchat, and Apple Search Ads. Focused on aggressive CAC optimization, LTV growth, and cross-channel performance attribution. Organic Growth Engine: Spearheading ASO, SEO, Social Media, and Influencer marketing programs to establish defensible organic authority and maximize user acquisition. MarTech Architecture: Leading the implementation of an advanced marketing technology stack to automate workflows, ensure data-driven decision-making, and optimize the end-to-end customer journey. Leadership: Building and mentoring high-performing teams to bridge the gap between rigorous technical optimization and creative, audience-first brand building.
Sapience Tutoring & Enrichment
Mar 20256 mosAug 2025

Bengaluru, Karnataka, India

• Took full ownership of the North American marketing strategy for the education vertical, achieving a 70% increase in pipeline growth. • Enhanced Meta Ads and Google Ads conversion rates by 3x within 30 days, generating the highest intake of qualified leads in company history. • Built conversion tracking and analytics infrastructure from scratch, enabling data-driven decision-making across departments. • Led a cross-functional team of 6, including SEO specialists and brand managers, to drive B2B and B2C marketing efforts.
Ola
Jul 20249 mosMar 2025

Bengaluru, Karnataka, India

Drove Ola’s digital marketing initiatives, multi-million dollar campaigns, and user growth in ride hailing, fmcg, SaaS, and EV Grew overall ROAS to 3x from 0.5 while minimizing churn to 33% Optimized the path from awareness to conversion with CTR improvements by 60% Collaborated with Product, Content, Sales, Data, and Brand teams on strategy, while managing a team of 6 vertically. Standardized best practices and leveraged cutting-edge channels (Google Ads, TikTok, Meta, SEO, ASO, UAC, etc.).AI & Data Used AI-driven analytics for actionable marketing strategies, reporting and speeding up automations Enhanced retention and acquisition with martech-driven inputs that led to 40% improvemets in LTV
redBus
Feb 20231 yr 2 mosMar 2024

Bengaluru, Karnataka, India

Led the overall user acquisition in South-East Asia through SEM, SMM, and Mobile App platforms. Spearheaded multi-million-dollar digital marketing campaigns to drive business growth, enhance user engagement, devise strategies, and boost retention while maintaining optimal CAC and KPI's Maintained a Positive ROAS of 3.5 While keeping campaign spends optimal Received the Dream Team Award for doubling revenue in 2023 in Malaysia and Singapore. Defined, monitored, and redefined the customer journey from awareness to conversion for new users and improved them by 300% Collaborated with the Product/Content Marketing team to improve deep funnel flow. Established and upheld marketing benchmarks to create an award-winning digital marketing organization. Identified, assessed, and championed innovative digital marketing strategies, tactics, platforms (Google, TikTok ads, Meta, Apple Search Ads), and AI technologies aligned with corporate goals. Utilized data analytics, AI to craft insight-driven narratives with actionable recommendations to propel initiatives.
Bren Corporation
Feb 20221 yr 1 moFeb 2023

Bengaluru, Karnataka, India

Sole owner of all digital campaigns. Achieved a record 200% improvement in sales in q1 2022 from Facebook and google ads - B2C & B2B -> Marketing efforts- BTL activities- PR articles, Blogs, Programmatic Media Buying -> Lead generation, Managing, and creation of campaigns to reduce CPC and increase ROI with expertise in the following platforms: Google Ads- Search, Display, Discovery, Performance Max Campaigns Facebook ads, Pixel remarketing- Display, messenger, Video ads Taboola, LinkedIn, Hotstar, Housing ads Hubspot, and Zoho for ticketing and lead nurturing Website on-page SEO, Blog content
Oct 20201 y 4 moFeb 2022

Bangalore

Digital Marketing specialist with a primary focus on B2B,B2C lead generation and brand awareness, Python automation, and Shopify web development and have increased online sales by 110% Lead generation and ATL / BTL activities with a focus on the below platforms: Digital marketing - SEO, SEM, SMM Google Adwords, analytics Facebook ads, Pixel remarketing Salesforce integration Leading a team of 15 to improve lead generation and online sales.
Dec 201910 moOct 2020

Bangalore

Worked as a System validation engineer- Post-Silicon ASIC with 100% SLA achieved a month ahead of time Windows platform hardware validation - multimedia, power, peripherals, battery, and boot optimization using Yocto Embedded programming of 32bit and 64bit SOC's using Keil-arm - cortex a7 Bug testing, test content creation, reporting of test cases/ faults, evaluation, board bring-up RMA, ATE debug and root cause analysis, JIRA/Github integration
Sep 20181 y 3 moDec 2019

Mysore

Led the digital marketing team towards lead generation and users acquisition for multiple b2b and b2c clients through Google, LinkedIn and Facebook as a channel. Led a team of 10 - Project manager for ongoing work and assisting recruits; increased profits by 75% ATL/BTL Marketing, Field marketing at India and SEA regions Providing sales pitches to B2B customers.
Freelancer.com
Jan 20153 y 11 moDec 2018

Remote, Bangalore

Digital marketing contractor with a background in Google ads for lead generation and brand awareness - successfully completed projects for clients with a total ad spend of over 10 million USD in the course of 4 years and helped both B2C and B2B companies that catered to Fashion, game development, real estate, commercial complexes, wedding planners and other services to serve and increase their revenue drastically with a focus on search and display campaigns. Google ads Facebook ads Twitter ads Youtube ad campaigns

Niranjan’s AI Stack

claude
claude
gemini
gemini
lovable
lovable
meta
meta
n8n
n8n
notion
notion

Education

Institute of Management Technology, Ghaziabad

Postgraduate Degree, Advanced General Management

Institute of Management Technology, Ghaziabad

20221 yr2023

Bachelor's degree, Electrical, Electronics and Communications Engineering

Alpha Institute of Management and technology science

20144 yrs2018

Join Niranjan and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Niranjan R Kumar on Tal

Headline

Senior Full-Stack Marketer | ex-OLA | ex-redBus | Strategic Performance Marketing | Consumer Behaviour Analyst | Global Markets

About

Growth and GTM specialist bridging brand, performance, and revenue 10+ years of experience as a Digital Marketing Lead in both B2C and B2B space, passionate about content and advertising. Key skills include Performance Marketing, Digital Marketing, Content Creation, Email, SEO, SEM, SEO, ASO, UAC, and Influencer Marketing. Represented India at the nationals and won 2nd place in the 1000cc Superbike Drag racing category in 2024 and achieved a National record of "Fastest Indian on two wheels in a quarter mile" under India Book of Records and National Book of Records 2026 Adventure seeker, career-driven, loves to work in a team, fun-loving, and ready to take on new challenges. Host of "Get Set Anarchy", a YouTube media channel that revolves around Cinematic content creation in the automotive domain, intended to reach the masses. As an active member of groups related to business, automobiles, music, and electronics, I am keen to learn something new every day and believe in perseverance. I started as a man who loved being around motorcycles and cars. Now, I am technology-forward and have a business-focused mindset, ready to explore and leave a mark in this industry.

Location

Greater Bengaluru Area

AI stack

claude

gemini

lovable

meta

n8n

notion

Work experience

Head of Marketing at MySivi (YC W22), Mar 2026 - Present · 6 mos, India, Overseeing global marketing strategy and MarTech infrastructure, leading multi-million dollar initiatives to drive growth and International expansion. I am responsible for balancing high-performance acquisition with sustainable organic growth. Key Responsibilities & Impact: Global Strategy & Expansion: Architecting and managing International go-to-market strategies, adapting localized marketing efforts to penetrate new markets at scale - USA, Vietnam, Indonesia, Thailand, Brazil, Mexico, India. Paid Media Leadership: Managing multi-million dollar budgets across Google Ads, Meta Ads, TikTok, Snapchat, and Apple Search Ads. Focused on aggressive CAC optimization, LTV growth, and cross-channel performance attribution. Organic Growth Engine: Spearheading ASO, SEO, Social Media, and Influencer marketing programs to establish defensible organic authority and maximize user acquisition. MarTech Architecture: Leading the implementation of an advanced marketing technology stack to automate workflows, ensure data-driven decision-making, and optimize the end-to-end customer journey. Leadership: Building and mentoring high-performing teams to bridge the gap between rigorous technical optimization and creative, audience-first brand building.

Consultant Marketing Lead – North America (Contractor) at Sapience Tutoring & Enrichment, Mar 2025 - Aug 2025 · 6 mos, Bengaluru, Karnataka, India, • Took full ownership of the North American marketing strategy for the education vertical, achieving a 70% increase in pipeline growth. • Enhanced Meta Ads and Google Ads conversion rates by 3x within 30 days, generating the highest intake of qualified leads in company history. • Built conversion tracking and analytics infrastructure from scratch, enabling data-driven decision-making across departments. • Led a cross-functional team of 6, including SEO specialists and brand managers, to drive B2B and B2C marketing efforts.

Manager - Digital Marketing at Ola, Jul 2024 - Mar 2025 · 9 mos, Bengaluru, Karnataka, India, Drove Ola’s digital marketing initiatives, multi-million dollar campaigns, and user growth in ride hailing, fmcg, SaaS, and EV Grew overall ROAS to 3x from 0.5 while minimizing churn to 33% Optimized the path from awareness to conversion with CTR improvements by 60% Collaborated with Product, Content, Sales, Data, and Brand teams on strategy, while managing a team of 6 vertically. Standardized best practices and leveraged cutting-edge channels (Google Ads, TikTok, Meta, SEO, ASO, UAC, etc.).AI & Data Used AI-driven analytics for actionable marketing strategies, reporting and speeding up automations Enhanced retention and acquisition with martech-driven inputs that led to 40% improvemets in LTV

Assistant Manager - Digital marketing - SEA at redBus, Feb 2023 - Mar 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Led the overall user acquisition in South-East Asia through SEM, SMM, and Mobile App platforms. Spearheaded multi-million-dollar digital marketing campaigns to drive business growth, enhance user engagement, devise strategies, and boost retention while maintaining optimal CAC and KPI's Maintained a Positive ROAS of 3.5 While keeping campaign spends optimal Received the Dream Team Award for doubling revenue in 2023 in Malaysia and Singapore. Defined, monitored, and redefined the customer journey from awareness to conversion for new users and improved them by 300% Collaborated with the Product/Content Marketing team to improve deep funnel flow. Established and upheld marketing benchmarks to create an award-winning digital marketing organization. Identified, assessed, and championed innovative digital marketing strategies, tactics, platforms (Google, TikTok ads, Meta, Apple Search Ads), and AI technologies aligned with corporate goals. Utilized data analytics, AI to craft insight-driven narratives with actionable recommendations to propel initiatives.

Digital Marketing Specialist at Bren Corporation, Feb 2022 - Feb 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, Sole owner of all digital campaigns. Achieved a record 200% improvement in sales in q1 2022 from Facebook and google ads - B2C & B2B -> Marketing efforts- BTL activities- PR articles, Blogs, Programmatic Media Buying -> Lead generation, Managing, and creation of campaigns to reduce CPC and increase ROI with expertise in the following platforms: Google Ads- Search, Display, Discovery, Performance Max Campaigns Facebook ads, Pixel remarketing- Display, messenger, Video ads Taboola, LinkedIn, Hotstar, Housing ads Hubspot, and Zoho for ticketing and lead nurturing Website on-page SEO, Blog content

Digital Marketing Specialist at Motourenn pvt ltd, Oct 2020 - Feb 2022 · 1 y 4 mo, Bangalore, Digital Marketing specialist with a primary focus on B2B,B2C lead generation and brand awareness, Python automation, and Shopify web development and have increased online sales by 110% Lead generation and ATL / BTL activities with a focus on the below platforms: Digital marketing - SEO, SEM, SMM Google Adwords, analytics Facebook ads, Pixel remarketing Salesforce integration Leading a team of 15 to improve lead generation and online sales.

Validation engineer at UST GLOBAL TECHNOLOGY SERVICES (INDIA) PRIVATE LIMITED, Dec 2019 - Oct 2020 · 10 mo, Bangalore, Worked as a System validation engineer- Post-Silicon ASIC with 100% SLA achieved a month ahead of time Windows platform hardware validation - multimedia, power, peripherals, battery, and boot optimization using Yocto Embedded programming of 32bit and 64bit SOC's using Keil-arm - cortex a7 Bug testing, test content creation, reporting of test cases/ faults, evaluation, board bring-up RMA, ATE debug and root cause analysis, JIRA/Github integration

Digital marketing executive at Dorigin technologies LLC, Sep 2018 - Dec 2019 · 1 y 3 mo, Mysore, Led the digital marketing team towards lead generation and users acquisition for multiple b2b and b2c clients through Google, LinkedIn and Facebook as a channel. Led a team of 10 - Project manager for ongoing work and assisting recruits; increased profits by 75% ATL/BTL Marketing, Field marketing at India and SEA regions Providing sales pitches to B2B customers.

Digital Marketing Specialist at Freelancer.com, Jan 2015 - Dec 2018 · 3 y 11 mo, Remote, Bangalore, Digital marketing contractor with a background in Google ads for lead generation and brand awareness - successfully completed projects for clients with a total ad spend of over 10 million USD in the course of 4 years and helped both B2C and B2B companies that catered to Fashion, game development, real estate, commercial complexes, wedding planners and other services to serve and increase their revenue drastically with a focus on search and display campaigns. Google ads Facebook ads Twitter ads Youtube ad campaigns

Education

Postgraduate Degree, Advanced General Management, Institute of Management Technology, Ghaziabad

Bachelor's degree, Electrical, Electronics and Communications Engineering, Alpha Institute of Management and technology science

Public links

niranjanr.lovable.app: https://www.niranjanr.lovable.app/

youtube.com: https://youtube.com/@getsetanarchy