Headline

Digital Marketing, Marketing Automation, SEO | Pharma/Healthcare/Life sciences | Views are personal

About

I have been on the path to gain a unique skillset that combines Business, Marketing and Technology through knowledge and expertise in Digital Marketing/Marketing Automation, Business Analysis and Generative AI/Prompt Engineering (ChatGPT, Google Gemini etc). I am honing these skills through a mixture of fulltime professional work, courses, internships (during MBA), and personal projects/experiments. I have work experience across industries, in both B2C and B2B. I am constantly expanding my skillset in the Marketing space by learning about more tools like Make, Zapier and Hubspot. I am also exploring related fields like Marketing Analytics and related tools like Tableau, which can be used to analyse and visualize campaign data and make decisions. Skillset: • Product Marketing • Go-to-market strategy • Email Marketing • Marketing Automation • Adobe Marketo Engage • SEO • Social Media Marketing • Campaign Management • MS Excel • Client Management • Business Analysis • Market Research • Prompt Engineering • Tableau Industry experience: • IT • Pharma/Healthcare • Education • Marketing/Advertising • Retail • Sports • Telecommunications

Location

Bengaluru

AI stack

gemini

perplexity

ChatGPT

Gamma

Make

Microsoft Copilot

Work experience

Associate - Campaign Management at Indegene, Sep 2021 - Present · 5 yrs 2 mos, Bengaluru, Karnataka, India, Client management, B2B marketing, SEO, Marketing Automation • Email marketing, landing pages creation, Campaign Management using Adobe Marketo Engage for pharma client • Improved the user experience on the client’s marketing assets through design recommendations, thereby potentially increasing the marketing effectiveness • Helping healthcare companies boost organic traffic and brand through SEO Industry exposure: Pharmaceutical/Healthcare/Life sciences

Business Development Head (Founder's office) at Marcamor Consulting Private Limited, Apr 2021 - Sep 2021 · 6 mos, Hyderabad, Telangana, India, SEO, client management, • Worked with the founders on business expansion into international markets and boosting the sales pipeline • Prospecting and reaching out to potential clients for Digital Marketing and IT services in Europe and North America • Closed the largest ever deal for Marcamor, with a Canadian company • Handled 2 existing client accounts for social media marketing projects Industry exposure: Business coaching, Education

Business Development Manager (MD's office) at Mahavir Home Store, Feb 2020 - Mar 2021 · 1 yr 2 mos, Mumbai Metropolitan Region, • Worked closely with the MD on the vision for a new business unit • Successfully set up the new business unit within 3 months of joining, that had been pending for more than 3 years • Generated retail sales worth INR 90,00,000 across 6 months through partnerships and digital marketing for the new unit, despite COVID impact Industry exposure: Retail

Management Trainee at Career Launcher, Apr 2019 - Sep 2019 · 6 mos, Greater Delhi Area, • Improved the company’s support chatbot customer experience by 40% in 2 months • Completed 50 enrolments for the company’s new Machine Learning course for engineering students through Digital Marketing and college outreach Industry exposure: Education

Internships and projects (During MBA) at Internships, Jun 2017 - Mar 2019 · 1 yr 10 mos, Remote, Took up various corporate projects and internships in content writing, marketing, business strategy and market research along with my MBA studies. List of projects: 1. Market research reports for a consulting firm. Analysed multiple companies across industries by using frameworks like SWOT, PESTEL, BCG Matrix, Porter's 5 Forces etc. 2. Blog SEO for a mobility company. 3. Short news article writing for a sports media company. 4. Blog writing for a yoga instructor based in USA 5. Marketing brochure for a business coaching company based in Canada 6. Social media marketing for a healthcare firm based in USA. 7. Creating a comprehensive business strategy including processes, systems, marketing plan and launch strategy for a pre-launch edtech startup 8. Created a business plan for a new business line for a home retail company 9. Prepared and executed content strategy, SEO and social media marketing for my own sports website Sportoutloud 10. Presales Consultant for an IT services company 11. Email marketing for a digital marketing company 12. Business development and SEO for IT services company 13. Prepared the complete branding and go-to-market strategy for a new sports academy Industry exposure: Marketing/Advertising, IT, Healthcare, Sports, Retail, Education, Consulting

Education

Master of Business Administration - MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)