Headline

Product Manager at Samsung Ads | MBA at IIM Bangalore | Ex-Nokia

About

As a Product Manager with 10 years of experience, I specialize in driving innovation in AdTech, video streaming, and Generative AI. Having worked at leading companies like Samsung, Nokia, and EXL Analytics, I’ve developed a strong foundation in building scalable solutions that drive business impact. At Samsung, I had the unique opportunity to lead high-impact projects within the Supply-Side Platform (SSP) and Data Management Platform (DMP). I spearheaded features working with Demand-Side Platforms (DSPs) to optimize demand and enhance ad performance. From conducting market research to developing strategies that grew Samsung’s ads business, to leading teams in building fraud prevention, real-time reporting, and ad-podding features, I’ve honed my ability to deliver products that drive measurable value. One of the highlights of my time at Samsung was working on Generative AI within the AdTech space. As part of the Generative AI task force, I led the development of the Campaign Co-Pilot, an AI-driven tool that optimized campaign workflows. My role required deep collaboration across teams, where I worked closely with engineering, UX, and leadership to deliver cutting-edge solutions. Before Samsung, I completed my MBA from IIM Bangalore, where I sharpened my business acumen and strategic thinking. My experience also includes consulting at EXL Analytics, providing data-driven insights to a major U.S. bank to optimize their credit card business. At Nokia, I served as a Product Owner and a developer in the Video Business Unit, driving B2B product strategies that enhanced user engagement and accelerated go-to-market timelines. I thrive on interacting with people and building strong relationships, making stakeholder management a natural part of my role. I have a proven track record of working closely with senior leaders, consistently demonstrating end-to-end ownership of dedicated product areas—from ideation to development and successful go-live. My approach is rooted in assimilating feedback from users, market trends, and quantitative data to define a vision for the product.

Location

India

AI stack

claude

gemini

openai

Work experience

Product manager II at Samsung R&D Institute India, Apr 2022 - Present · 4 y 6 mo, Bengaluru, Karnataka, India, • Launched revenue-boosting features for Global Samsung Ads' platforms through user research and design interventions. • As part of Generative AI taskforce, created a campaign co-pilot bot which assists sales teams to identify the right combination of target audience for an ad campaign with higher accuracy. • Collaborated with cross-functional teams to define product scope and release new features for a SaaS based advertising product.

Assistant Manager at EXL, Aug 2019 - Mar 2021 · 1 yr 8 mos, Gurugram, Haryana, India, • Provided consulting services for a large US based Banking client during Covid-19, optimizing credit criteria with data-driven analysis. • Developed and implemented new underwriting criteria for 5+ credit card products based on risk parameters. • Personalized credit limits to increase per user profitability by identifying risk-adjusted amounts based on historical data.

Senior Engineer at Nokia, Jun 2015 - Jul 2019 · 4 y 1 mo, Greater Chennai Area

Graduate Engineering Trainee at Nokia, Jun 2015 - Jun 2016 · 1 yr 1 mo, Chennai, Tamil Nadu, India

Education Mentor at Make A Difference, May 2014 - May 2015 · 1 yr 1 mo, Thiruvananthapuram Taluk, India

Education

Master of Business Administration - MBA, Indian Institute of Management Bangalore

Bachelor of Technology - BTech, Information Technology, Government Engineering College, Barton Hill, Thiruvananthapuram