About
I believe the most impactful brands aren't built through products alone. They're built through partnerships, experiences, and meaningful human connections. That's what has consistently drawn me to marketing.... Over the last few years, I've worked at the intersection of brand building, experiential marketing, and strategic partnerships across India and Europe. My journey has taken me from Milan to Mumbai, from consulting projects with luxury and automotive brands to building Elmeco's market presence in India from the ground up. At Elmeco India, I've independently led market development initiatives, acquired and nurtured key accounts, co-created products with clients, executed brand activations and influencer campaigns, and established strategic partnerships across the F&B ecosystem. Working in an entrepreneurial environment has taught me to think strategically, execute independently, and build relationships that create long-term value. My time at SDA Bocconi in Milan further shaped my perspective on brands and experiences. Working on live projects involving luxury retail and automotive brands gave me first-hand exposure to how world-class brands create aspiration, attention to detail, and emotional connection. What I enjoy most is bringing people, ideas, and brands together. I am particularly fascinated by industries where experiences become the product itself - luxury, hospitality, tourism, events, and sports. These industries sit at the intersection of strategy, creativity, and human emotion, and I find endless inspiration in understanding how they create excellence at every touchpoint. Areas I work across: • Brand Marketing & Brand Building • Experiential Marketing & Activations • Strategic Partnerships & Collaborations • Key Account Development & Ecosystem Building • Trade Marketing & Go-to-Market Strategy • Cross-cultural Marketing & International Business 📍 Based in Mumbai | Actively relocating to UAE (Abu Dhabi / Dubai) Aand actively building my expertise at the intersection of brands, partnerships, experiences, and excellence.
Work experience
Key Account & Marketing Manager India at Elmeco Srl, Jul 2025 - Present · 1 yr 2 mos, India
Experiential Marketing Consultant at PHD, Sep 2024 - Dec 2024 · 4 mos, Milan, Lombardy, Italy
International Marketing Specialist at Raro Shop, Sep 2024 - Dec 2024 · 4 mos, Milan, Lombardy, Italy
Brand Strategy Consultant at Puratech Consultancy Solutions Pvt Ltd - TRAVEL TECHNOLOGY, Feb 2024 - May 2024 · 4 mos, Developed brand strategy for 5 diverse brands by leading creative brand launches and rebranding initiatives. Conducted market segmentation and defined target audiences, brand positioning, and value propositions, accelerating go-to-market execution by 60% and increasing brand recall by 30% across key markets Optimized marketing efficiency and profitability by developing standardized brand guidelines, streamlining workflows by 50%, and driving a 75% increase in profit margins through strategic rebranding, pricing, and sales initiatives. Spearheaded the onboarding of 12 vendors, enhancing operational efficiency and reducing project turnaround time by 40% Executed high-impact digital campaigns across Instagram, YouTube, and LinkedIn, leveraging data-driven insights and cross-functional team collaboration. Drove a 70% increase in engagement, improved customer acquisition rates by 35%, and strengthened brand positioning across the luxury, hospitality, FMCG and tech sectors
Market Research Executive at Puratech Consultancy Solutions Pvt Ltd - TRAVEL TECHNOLOGY, Jan 2024 - Jan 2024 · 1 mo
Judges Facilitator at Hult Prize at SDABAC, May 2023 - Jul 2023 · 3 mos, Mumbai, Maharashtra, India
Education
Master's degree, International Business & Marketing, SDA Bocconi
International Master in Business, Business Administration and Management, General, SDA Bocconi Asia Center
